A panoramic view of the AI-driven digital and ESG innovation at the Paris Olympics

The Paris Olympics ushered in a wave of AI and ESG!

Text: Technode

作者|icebin排版|Miziko

This article is expected to take 11 minutes to read

A feast of innovation in AI and carbon neutrality is taking place in Paris, with applications ranging from athlete concepts and safety to enhanced broadcast experiences and efficient energy management, the use of electric vehicles, and more, that will transform every aspect of the Paris 2024 Olympic Games while revolutionizing future Olympic Games and sporting events.

Artificial intelligence intervenes in the digital viewing experience of spectators

The IOC announced an AI-powered monitoring system designed to protect athletes from online abuse earlier this year. The system will use artificial intelligence to monitor hundreds of thousands of social media accounts and flag abusive messages so that relevant platforms can intervene to ensure that messages are disseminated correctly.

Fans can enjoy more than 15 unique Olympic augmented reality (AR) features through the official Olympic app, the official Olympic SnapChat account, the venues and the streets of Paris. In Paris, fans can travel back in time to experience the 1924 Paris Olympics and activate real-time Olympic records with urban AR experiences of iconic landmarks such as the Champs-Élysées, the Hôtel de Ville, and Saint-Paul.

Experience the joy of the Olympics anytime, anywhere with an interactive lens, including playing with the official mascot of the Paris 2024 Olympic Games and the chance to show support for the national team through the flag lens.

In addition, at the heart of the Olympic Games, athletes will be able to try out a new chat service launched by the IOC in partnership with Intel on the Athlete365 platform. "For certified Olympic athletes, the service is designed to provide simple and quick answers to frequently asked questions on topics such as social media guidelines, anti-doping rules, and Rule 50 regulations."

In addition, NBC is using an AI version of announcer Al Michaels to deliver personalized highlights from the Paris Olympics. Whether in Paris, or at home, a range of Olympic digital innovations and services aim to give people around the world more ways to experience and participate in all the magic, entertainment and joy of Paris 2024.

AI helps to digitally manage transportation energy consumption for the Paris Olympics

The behind-the-scenes application of AI will also pave the way for more effective planning for the Olympics in the future. Energy consumption in Paris 2024 will be monitored in real time, and the data obtained will be used to guide future planning. IoT systems and machine learning algorithms implemented by Intel and Atos are used to monitor and optimize energy consumption at Olympic venues. These technologies collect real-time data on energy use and make informed decisions to reduce unnecessary consumption. Six wind farms and two photovoltaic parks ensure electricity production. In addition, many buildings are equipped with photovoltaic panels, including the water sports center, which covers 4,600 square meters of solar panels.

Officially, Paris began collecting various operational data as early as 2020 to study how to improve the efficiency of the management of the Olympic Games. In terms of planning, we are currently working with our partner Intel to use the digital twin concept, which is a digital representation of the venue, in order to be able to anticipate, for example, where power is needed, where cameras need to be placed, and if there are any accessibility issues – all without having to be on site every time. Using the digital twins of these Olympic venues can change the way the Olympics are organized.

Managing traffic and crowd flow is a major challenge for any major sporting event. For the 2024 Olympics, advanced AI-based technology can be used to predict and effectively manage this traffic. Intel has developed real-time monitoring and analytics systems that monitor crowd movements and predict traffic rush points. Intel technology can simulate and optimize traffic around Olympic venues. These digital models help predict infrastructure needs and plan the necessary interventions to ensure smooth and safe traffic.

In addition, artificial intelligence helps improve the energy efficiency of the UrbanLoop shuttle. Deploy IoT sensors and machine learning systems to monitor and optimize the energy consumption of vehicles used during the Olympic Games.

New digital technology can track athletes' performance on the field in real time

One of the most impressive advancements is real-time athlete performance tracking. Intel-developed 3D Athlete Tracking (3DAT) technology is used to analyze and broadcast athletes' movements with unmatched accuracy. Using ultra-high-definition cameras and advanced algorithms, 3DAT tracks and analyzes movements in three dimensions, providing detailed data on athlete speed, acceleration, and biomechanics.

The technology is not limited to stadiums, but is also applied to sports such as swimming and athletics, where spectators can visually see the performance of athletes, enhancing understanding and appreciation of sporting events.

Olympic Broadcast Service (OBS) has partnered with Omega to leverage artificial intelligence to deliver faster and more relevant data during the Games. For example, smart strobe analysis applied to diving, athletics, and rhythmic gymnastics allows viewers to better understand athletes' movements and biomechanics.

AI-based motion tracking technology helps commentators and spectators track the location of athletes in events such as kayak sprints, marathons, race walks, road cycling, mountain biking, open water swimming, rowing, sailing, and triathlons.

Sustainability and environmental impact are optimized through AI

The Paris 2024 Olympic Games put sustainability and environmental impact management at the heart of the organization. To this end, artificial intelligence and data are once again being harnessed.

Smart waste management: Waste management is another area where artificial intelligence and big data are providing innovative solutions for the Paris 2024 Olympic Games. Connected bins equipped with IoT sensors have been deployed to monitor fill levels in real-time and optimize waste collection routes.

In addition, by analyzing data on the types and quantities of waste, it is possible to formulate source reduction and recycling strategies, identify major waste generation points, and take concrete measures to reduce waste, thereby contributing to more environmentally friendly events.

Sustainability Initiatives: Sustainability initiatives are not limited to energy and waste management. Other initiatives include the manufacture of 11,000 folding seats using recycled plastic at the Aubervillier plant, just a few kilometers away, for the Porte de La Chapelle stadium and the Saint-Denis Olympic Aquatics Center.

AI-powered Alibaba cloud services to enhance the broadcast experience

In order to improve the work efficiency of broadcasters, Alibaba Cloud and OBS jointly launched OBS Cloud in September 2018 to support the broadcast coverage of the Tokyo 2020 Winter Olympics and the Beijing 2022 Winter Olympics.

The implementation of OBS Cloud provides an alternative for media rights holders and host cities without large investments, as Games-related content can be streamed over the cloud, effectively reducing the carbon footprint.

Through collaboration with the IOC's commercial and broadcast partners, the Olympic Broadcasting Services will also use AI during the Paris 2024 Olympic Games to improve internal workflows, enhance the viewer experience, enrich storylines and better interpret certain sporting events.

This includes working with Alibaba, a global partner for the Olympic Games, to deliver a record number of multicam replay systems that use AI-driven, high-quality cloud reconstructions to create 3D models and map more viewpoints for 21 sports and disciplines. This will provide more engaging playback from more camera angles.

Intel and AI PCs bring revolutionary 8K live streaming

Paris 2024 will be the first Olympics to showcase an end-to-end 8K live streaming experience using Intel Xeon processors, giving a glimpse into the future of low-latency, high-definition live streaming on the internet.

Broadcast servers powered by the latest Intel Xeon Scalable processors and Intel AI Deep Learning Acceleration technology can encode and compress 8K resolution live signals produced by Olympic Broadcast Service (OBS) in milliseconds, which is four times the resolution of Ultra HD 4K.

The 8K OTT signal will be delivered in seconds to select locations around the world connected to the latest Intel-based PCs and laptops connected to 8K TVs, meaning viewers can enjoy an unparalleled live streaming experience at future Olympics with the highest broadcast-grade quality.

The Paris 2024 Olympics will also use AI automation to allow broadcasters to bring more customized digital content to viewers faster than ever before. The OBS automated highlight regeneration system, trained on the Intel Geti platform, will be able to package custom highlights across multiple disciplines and distribute them to fans instantly, improving production and editing efficiency.

Toyota and partner GCK are supplying hydrogen-fueled buses for the 2024 Olympic Games

As the global mobility partner of the International Olympic Committee (IOC) and the International Paralympic Committee (IPC), achieving sustainable, accessible, and inclusive mobility is at the heart of Toyota's mobility concept for the Paris 2024 Olympic and Paralympic Games. As part of its visitor program during the Games, Toyota will use fuel cell-modified buses to transport more than 5,000 visitors. Thereafter, the hydrogen-powered buses will complete their full life cycle as a legacy of the Paris 2024 Olympic Games, serving public and private customers in the Île-de-France region.

GCK is a group of industrial companies that provide technology solutions to accelerate the decarbonization of transportation. During the conversion, the diesel engine and gearbox at the front of the bus will be replaced by a 370kW electric motor, battery and Toyota TFCM2-B fuel cell module. This innovative approach and collaboration demonstrates the flexibility of Toyota's fuel cell modules. It has also brought the technology to the attention of the international community, demonstrating to businesses, governments and other large-scale events the potential of converting traditional vehicles into zero-tailpipe vehicles.

After the Olympics, France's carbon-neutral transport service provider BE Green will introduce hydrogen-powered vehicles to its existing fleet. The collaboration in the field of coaches further expands Toyota's portfolio of partners to provide fuel cell technology for hydrogen solutions in different industries. Fuel cell modules are already used in trucks, buses, trains, generators, and a variety of marine applications. This latest development helps to further accelerate the energy transition to a carbon-neutral society.

China Nine helps Tier-Dott supply e-bikes to Paris

The Paris Organising Committee said it wanted to create the "greenest Olympics ever". As a mainstream shared micromobility operator in France and one of the world's leading shared micromobility operators, Tier-Dott has launched 15,000 Urban A200 shared e-bikes for tourists and residents to travel for the Olympic Games. It is reported that all the vehicles launched by Tier-Dott this time are manufactured by Nine Company.

The 15,000 Urban A200s are already in full operation, complementing the public transport system during the Paris Olympics, allowing visitors to enjoy a convenient and comfortable ride with just a swipe. This green, low-carbon, and intelligent mode of travel not only effectively relieves the pressure on Paris's public transportation system, but also adds a touch of green and environmental protection to the entire Olympic Games. In order to further encourage everyone to participate in green travel, Nine Company also cooperated with Tier-Dott to launch the "10,000 Free Rides" campaign during the Olympic Games, so that more people can enjoy the Olympic Games, experience the unique charm of Paris, and participate in environmental protection.

summary

Artificial intelligence and carbon-neutral technologies are reshaping the Olympic Games as a global sporting event like never before. These technological innovations are revolutionizing the Olympic Games. First of all, artificial intelligence technology is being widely used in all aspects of the Olympic Games. AI plays an important role, from event organization and management, to athlete training and competition analysis, to spectator experience and media coverage. Intelligent algorithms can optimize event scheduling, improve the accuracy of referee decisions, and provide athletes with personalized training plans. At the same time, artificial intelligence can also bring an immersive viewing experience to the audience, and provide more vivid and interesting content for media reports.

In addition, carbon-neutral technologies are also pushing the Olympics to be greener. The construction and operation of Olympic venues, as well as transportation, require a lot of energy consumption, and the application of carbon neutral technology can effectively reduce carbon emissions and improve energy efficiency. The wide application of renewable energy such as solar energy and wind energy, as well as the innovation of energy-saving and emission reduction technologies, have injected new impetus into the sustainable development of the Olympic Games. In the future, these technological innovations will bring revolutionary changes to more sports events, promote the deep integration of sports and scientific and technological progress, and achieve greener, smarter and more efficient development.

This article is an original article by TechNode reporters, and may not be reprinted without authorization.

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