On the day Chery was listed on the Fortune Global 500 list, Xingtu made another big move.
On August 5, the 2025 Xingtu Lanyue was officially launched, with five models to choose from, and the official guide price is 193,900 yuan to 233,900 yuan.
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, has high hopes for Xingtu, and he has repeatedly used Chery's "Audi" and Chery's "Porsche" to describe Xingtu.
It can be said that Xingtu is the most high-end brand of Chery Group, and Lanyue, as the flagship of Xingtu, naturally represents the height of Chery.
In particular, the new Lanyue is a product of the Xingtu M3X Mars architecture 2.0 platform, and the vehicle is above the industry level in terms of both visible luxury configuration and invisible parts and technology.
As for how luxurious the 2025 Lanyue products are, it is nothing more than the two core points of the car and comfort upgrades.
At the vehicle level, the new car relies on the Qualcomm 8155 chip and the intelligent configuration of software and hardware of the Lion 5.0 male lion cloud system to complete the HUAWEI HiCar 4.0 advancement, supporting multi-mode interaction on the triple screen and voice interaction in the four-tone area. In addition, dual 50W mobile phone wireless fast charging, enveloping stepless color-changing atmosphere lights, etc., make the vehicle luxury sense upgraded.
In terms of comfort, the 2025 Xingtu Lanyue has been upgraded with a new flying wing headrest, adding scroll wheel buttons and mechanical entity buttons. Pre-NAPPA leather seats are standard, with integrated leg rests, seat massage, heated cushions and backrests, ventilation of the seat cushions and backrests, and all-season three-zone independent air conditioning for easy operation and stable temperature.
It is worth mentioning that the 2025 Xingtu Lanyue has added a Muguang orange interior color. According to Shangguan Changshu, design director of Xingtu Automobile, the original intention of Muguang Orange luxury NAPPA leather interior upgrade is to create a million-dollar S-class luxury cockpit with luxury standards.
At the power level, the new generation of high-power engine 2.0T + Aisin 8AT transmission together constitute the power combination of the new car, achieving a maximum power of 192kW, a peak torque of 400N·m, and a maximum thermal efficiency of 38%.
The 2025 Xingtu Lanyue is also equipped with two-cylinder twin-piston floating brake calipers, front ventilated disc/rear solid disc four-wheel disc brakes, and high-grade Michelin tires to form a set of high-performance, safe and reliable vehicle braking system, which is a common configuration for high-performance cars, racing cars and luxury models, bringing a 39.1-meter ultra-short braking experience.
Zhang Borui, product director of Xingtu Marketing Center, expressed Xingtu's strict R&D insistence in dramatic language at the press conference: "After 3 years of companionship, Lanyue engineers have been 'beaten' tens of thousands of times by users, and only by 'knocking themselves' can they satisfy users." ”
Behind the strict control of products, there is also the original intention of building Xingtu into a high-end brand in the international market.
Fan Xing, Executive Deputy General Manager of Xingtu Automobile Marketing Center, said: "Lanyue is exported to more than 20 countries overseas, and as of June this year, Lanyue's overseas sales are close to 30,000 units, and the average selling price abroad has reached 550,000 yuan. ”
He also emphasized that the luxury flagship must be a technology flagship, and the 2025 Xingtu Lanyue defines luxury with technology, and the luxury of the large seven-seat flagship SUV is further advanced, creating a new luxury experience for users.
According to the data, from January to July this year, Chery Group's cumulative sales were 1.296 million units, a year-on-year increase of 45.4%. Among them, Xingtu's sales in July exceeded 68,900 units, a year-on-year increase of 28.3%. With the 2025 Xingtu Moon Harvest on the right track, Xingtu is bound to drive Chery's sales to increase again.
Returning to the product itself, Chery has indeed put a lot of effort into the Xingtu Lanyue, and the new Lanyue, which inherits Chery's technical genes, may set off a new round of competition between true luxury and true high-end with its technology flagship and luxury equality. As for how high can the new moon pull Chery and even its own brands up? We'll see you at the end of the year.