Edit: Paper Kite Gossip
Suddenly, tens of millions of Internet celebrity Ni Haishan was permanently banned, which attracted the attention of many netizens, and the search function of one of his audio and video accounts was closed, and fans could see it but showed that it had been banned.
In July, he said in the live broadcast room that he had encountered unfair treatment from the platform, accusing the platform of unreasonable commission rules, and fighting against the platform.
It may be related to the scandal previously exposed and the outdoor anti-counterfeiting activities that have touched the interests of some people.
Although he cleared up the dispute with his Internet celebrity, he could not escape the blame as a leader, and he also said that the company was not afraid of investigation, and perhaps the relevant units had investigated his company.
Speaking of Ni Haishan, she is a character who calls for wind and rain on a certain music platform, and has a huge fan base.
But now, his account search function is closed, and although fans can still see the account, it is impressively displayed with the two big words "banned", which is really embarrassing.
So why did this once glorious Internet celebrity end up like this? Let's take a good look at it.
The contradiction with the platform is a big problem, Ni Haishan once publicly argued with the platform, accusing the platform of unreasonable commission rules, hey, this is really bold enough!
You must know that the relationship between the platform and the Internet celebrity is interdependent, the platform provides the stage, the Internet celebrity shows his talent to attract fans, and then everyone makes money together.
But Ni Haishan's fuss was like throwing a big stone in the calm lake, stirring up a thousand waves.
He is still clamoring to change the platform for live broadcasting, which can make the platform angry, can the platform get used to him? Obviously not!
Possible scandals and illegal activities are also important reasons for his ban, and the disputes among his Internet celebrities are constantly stirring up.
There is also the outdoor anti-counterfeiting he is engaged in, although the original intention may be good, but he accidentally touches the interests of others.
In the world of Internet celebrities, this is a red line that cannot be touched!
In fact, Ni Haishan has already had some clues about being blocked, as early as July, he poured bitter water in the live broadcast room, describing the unfair treatment he encountered.
At that time, everyone probably didn't take it seriously, thinking that they were just complaining, but who would have thought that this would be the prelude to the storm?
He also swore that his company was legal and compliant and was not afraid of investigation, but perhaps at that time, the relevant units had already begun to investigate him.
The impact of this ban on Ni Haishan himself is huge, and his reputation is like porcelain falling to the ground, shattered to the ground.
The perfect image that used to be in the hearts of fans is now greatly reduced, and those fans who used to be desperate for him feel so uncomfortable when they see their idols banned.
With this ban, his economic source will be cut off, he can't broadcast live, he can't make money through his account, and the business cooperation he negotiated before is estimated to be yellow.
This loss is not a small amount! For his fans, it was a bolt from the blue.
They were shocked and disappointed, as if they had lost a part of their lives, and the days when they used to stay in the live broadcast room every day waiting for Ni Haishan to appear are gone.
It can also lead to questions and discussions among fans about the rules and management of the platform.
"Why do you want to ban my favorite streamer?" "Are the rules of the platform too strict?" All sorts of voices come and go.
As for the platform, this is not easy.
A strong signal to other influencers: follow the rules and don't mess around! Otherwise, Ni Haishan is a lesson for you.
It also sparked a big discussion on the rationality of the platform's rules and the commission mechanism.
Everyone is thinking, are the rules of the platform really fair? Is the rake too high? These problems cannot be solved in a short period of time.
But then again, did Ni Haishan do this by himself, or was the platform too harsh? It's really hard to say.
Maybe Ni Haishan really touched too many red lines, and the platform had to take action.
But it is also possible that there are indeed some problems with the rules of the platform that make Internet celebrities feel aggrieved.
This is like a war without gunpowder, both sides have their own positions and reasons, in any case, Ni Haishan's permanent ban has sounded the alarm for the entire Internet celebrity circle.
In this online world full of temptations and opportunities, if you want to be popular for a long time, you have to abide by the rules, and you have to respect the platform and fans.
Otherwise, no matter how big the Internet celebrity is, there will be a day when he falls.
Nowadays, the Internet celebrity economy is booming and the competition is becoming more and more fierce, and Ni Haishan's ban has undoubtedly sounded the alarm for many Internet celebrities.
In this era when traffic is king, some Internet celebrities do not hesitate to go sideways in order to pursue attention and profit, and even break through the bottom line of morality and law.
Ni Haishan may have lost her way in this wave, we might as well look back at those Internet celebrities who were once smash hits, but quit for various reasons.
Some have been criticized by consumers for false publicity, some have been boycotted by netizens because of vulgar content, and some have been punished by law for suspected violations and crimes.
Their experiences are warning latecomers: The road to Internet celebrity is not a smooth one, and if you can't stick to the right path, you will eventually suffer the consequences.
From Ni Haishan's case, we can also see the delicate and complex relationship between influencers and platforms.
The platform needs influencers to bring traffic and popularity, and influencers rely on the display opportunities and resource support provided by the platform.
When there is a conflict of interests between the two parties, if it cannot be resolved in a reasonable way, it may lead to a lose-lose situation.
Regarding Ni Haishan's ban, public opinion is also different.
Some people think that platforms should be more inclusive and give influencers the opportunity to correct their mistakes; There are also people who feel that platforms must strictly enforce the law in order to maintain a good online ecosystem.
Both of these arguments have their merits, but the key is to find a balance, and Ni's fan base also played an important role in this incident.
Some fans blindly follow, turn a blind eye to their wrong behavior, and even justify it, this excessive pursuit and connivance, to a certain extent, also contributes to the bad atmosphere of Internet celebrities.
Another part of the rational fans is reflecting on their star-chasing behavior and re-examining the value and significance of Internet celebrity culture.
Ni Haishan's ban is not just an individual incident, it reflects the many problems faced by the current online live broadcast industry in the process of rapid development.
For example, the imperfection of industry norms, the imperfection of the regulatory mechanism, and the uneven quality of Internet celebrities, etc., the incident of Ni Haishan's permanent ban is worthy of our in-depth consideration.
It allows us to see the brightness and darkness of the Internet celebrity world, and also makes us realize the importance and urgency of regulating the online environment.
How to embark on a healthy and positive path of development in this network era full of opportunities and challenges is an important issue facing every participant.
Ni Haishan's story may be just a small episode in this long exploration, but the discussion and reflection it has triggered will surely inject new impetus and direction into the future development of the industry.