In this year's Chinese team, 405 athletes participated.
There are 269 female athletes and 136 male athletes, a ratio of nearly 2:1.
Female athletes are not only increasing in number, but also in business, and their presence is also stronger.
In the national table tennis, the most endorsed is Sun Yingsha, in addition to collective endorsements, individuals also hold at least 7 endorsements such as Coca-Cola, Procter & Gamble, Yili, etc., covering daily necessities, home furnishings, and even the VR field, which can be called all-round.
Sun Yingsha endorses VR products
Sun Yingsha can have such a large endorsement territory, which is inseparable from her high popularity.
According to the "2023 Athlete Weibo Report", on the social platform of Weibo alone, Sun Yingsha has won 7.26 million interactions and 340 hot searches, 75 more than Messi, topping the list and becoming the top stream in the sports circle.
Sun Yingsha topped many lists in the "2023 Athlete Weibo Report".
In the swimming team, it was the "butterfly queen" Zhang Yufei who led the team.
In addition to regular endorsements such as BYD, Yili, Panpan Food and Senge, she also won cooperation with luxury brands Dior and Omega in the fashion industry.
As early as before the start of the Olympic Games, Zhang Yufei wore Dior on the cover of "Harper's Bazaar" and "Fashion L'OFFICIEL" magazines, earning enough topics. Combined with Dior's sponsorship of many athletes in this Olympic Games, Zhang Yufei should be among them.
The cover of Zhang Yufei's "Harper's Bazaar".
Omega announced as early as June that Zhang Yufei would become the brand's athlete celebrity ambassador, and filmed a series of advertisements on camera, which was also a bet in advance.
Zhang Yufei's OMEGA advertising campaign
Coincidentally, at this Olympic Games, the 8 Chinese athletes that Dior cooperated with and the 3 Chinese athletes that Omega cooperated with were all women.
In the diving team, the most talked-about figure is Quan Hongchan.
She once again staged the "Splash Disappearance Technique" in Paris and won the gold medal, in addition to the five collective endorsements of the diving team, she also held two individual endorsements of Yili and Wahaha.
Quan Hongchan was interviewed and out of the circle
Quan Hongchan's promotional video released by Yili
The rest include Sun Yiwen in fencing and Wu Yanni in track and field, all of which have head commercial value in their respective fields.
At the Paris Olympics, the average age of the Chinese team was 25 years old. This means that more post-00s players are starting to take the lead.
In addition to Sun Yingsha and Quan Hongchan, among the post-00 athletes this year, among the most starry people, there must be Yang Shuyu, a member of the women's basketball team.
Although he did not enter the quarterfinals, it did not affect Yang Shuyu's personal commercial value.
In addition to at least 5 popular brand endorsements such as Jordan, Herborist, and OPPO, Yang Shuyu also holds a rare personal luxury endorsement in the sports circle.
In May last year, Prada officially announced that Yang Shuyu became the brand ambassador.
Even before the official announcement, Prada had collaborated with her on several occasions, such as sponsoring fashion magazine covers.
After the official announcement, Prada also gave Yang Shuyu a row that was tantamount to other traffic stars: shooting advertisements, videos, arranging shows, etc. And Yang Shuyu also got on many brand hits, and brought goods in a down-to-earth manner.
A Prada campaign shot by Yang Shuyu
Yang Shuyu posted an invitation to Prada to watch the show
There is also badminton player Wang Chang, born in 2001, who also unlocked new fashion magazine covers during the Olympics, as well as big-name collaborations.
Recently, Wang Chang wore Gucci on the cover of "Esquire fine" and joined the queue of Olympic magazines. Previously, he also appeared on the cover of "ELLE MEN" magazine, which is one of the faces of the team.
Cover of Wang Chang's fashion magazine
In addition, during the Olympic Games, Wang Chang also held two endorsements, Ctrip and Edifier headphones, and his personal commercial value began to appear.
19-year-old Pan Zhanle, business and fashion covers are even more blossoming.
Since he won the championship, "SoFigaro" here has just released his cover blockbuster, and Didi over there has immediately announced its spokesperson. Coupled with the previous endorsements such as Ctrip, Mentholatum, Qingyang and so on, Pan Zhanle has become a rising star in the Chinese men's swimming team, second only to Wang Shun in terms of commercial value.
Cover of Poon Chan Lok fashion magazine
Pan Zhanle Didi advertisement
Other topical post-00s athletes, such as "Brother Dry Rice" Sheng Lihao and "Sister Atiao" Huang Yuting, caused the first wave of carnival in domestic entertainment of this Olympic Games on the Internet because of the stalk between the two. In addition to the collective endorsement of the shooting team, the splashing of traffic will presumably also bring more business cooperation to the two.
Huang Yuting and Sheng Lihao won the air rifle mixed team gold medal after 10 years of shooting
Therefore, competitive results are only part of the discussion topic in the high popularity of this generation of new sports stars.
In addition to their status as athletes, their own identity label of "post-00s children's brother/sister", the distinctive character traits of young people, and their strong ability to create memes are the real traffic passwords, and they are also the capital for them to promote the brand's new favorite.
In the post-game interview with Pan Zhanle, he bluntly said in front of the CCTV camera that Chalmers ignored him and Alexi splashed water on the coach.
After the complaint was finished, Cai reacted and asked, "Can you say that?" ”。
The video in just a few tens of seconds set off a huge amount of traffic in a few days, and was jokingly called by netizens "This is the real sue to the central government" and "Nineteen years old is the age when you can't hide things".
So the kid brother lived on the hot search for several days, and the topic of complaining is much higher than winning the championship.
This kind of permanent hot search, opening the mouth is the spokesperson of the stalk, which brand doesn't rush to ask for it?
Taking stock of the commercial endorsements of the Chinese team, the top ranks still belong to the popular "dream team": table tennis, diving, swimming, etc.
Not only does each team have more than 3 collective endorsements, but also the popular kings in the team, such as Sun Yingsha, Quan Hongchan, Zhang Yufei, etc., are also full of personal endorsements, and their commercial value is firmly at the forefront.
Even before the start of the Paris Olympics, merchants began to bet on athletes.
For example, Sun Yingsha, who is on the list of the 12 most noteworthy athletes of the 2024 Paris Olympics officially released by the Paris Olympics, is the only Chinese athlete on the list in all events.
The selection criteria for brands are not only based on the strength of the athletes, but also their popularity. The higher the popularity, the greater the attention, and the better the endorsement effect and exposure effect.
Sun Yingsha's Weibo for the Paris Olympics has been retweeted more than 100,000 times
This can also explain why the diving team, which has won more gold and has a greater advantage, is not as good as the swimming team.
Although the latter does not have the overwhelming strength in the world like the diving team, the starlight, popularity and discussion of the team are not lost, and the commercial value is also one of the best in the Chinese team.
The cover of Wang Shun's latest fashion magazine
In recent years, the high popularity of star athletes is also inseparable from the team's traffic-based operation.
Sun Yingsha, Wang Chuqin, Fan Zhendong, etc., each has its own fan support club, and there are many CP fans.
Pitching, doing data, and following the machine have also become the norm for star-chasing in the sports circle.
Fans cheered for Sun Yingsha's birthday
Many people are CP fans of Sun Yingsha and Wang Chuqin
Not only national table tennis, but also popular teams and popular players are also "marketing" themselves.
Last year, Wu Yanni, who was canceled for rushing to the Hangzhou Asian Games, relied on her timely and high emotional intelligence reply afterwards to save the day, and also gained a wave of fans. This incident also appeared on the hot search, and the Weibo she responded to also received 770,000 interactions, ranking fourth among the most popular blog posts of athletes last year.
Wu Yanni shares a selfie on social media
Wu Yanni out of the circle incident
can be favored by capital, and the sports circle can make stars, not only with gold medals. In the era of national entertainment, the smell of wine is also afraid of deep alleys, and the stars themselves also shout.