Wang Sumei, who was born in 1986, is affectionately called "Sister Egg" by fans because of her generosity in front of the camera and her interaction with fans.
In 2018, Wang Sumei and his wife, who were engaged in the building materials industry in other places, responded to the call of their hometown and returned to their hometown to start a business. After some investigation, Wang Sumei and her lover Liu Quanguo transferred nearly 100 acres of land in the village, built 7 chicken greenhouses, and raised more than 14,000 chickens. Under the careful care of Wang Sumei, the local chickens gradually opened up the local market.
In 2020, the sales of Wang Sumei's local chicken physical store continued to shrink, and when the couple was worried, the Aerospace Sanjiang village team suggested that they sell through the e-commerce comprehensive service station built by the village committee. At the same time, the village recommended Wang Sumei to participate in the training of Xiaochang County E-commerce Industrial Park to learn live broadcasting. At the end of December 2020, Wang Sumei became an anchor with goods.
Returning to his hometown to start a business, testing the waters of live broadcast and bringing goods
When I met "Sister Egg" Wang Sumei, she was facing the sun above her head, and she was not afraid of the heat to show netizens "Amway" the locally grown yellow-hearted potatoes in Ouhe Village, Garden Town, these round and plump potatoes were sold all over the country through her live broadcast room.
"I not only sell my own local chickens, eggs, and duck eggs, but also help sell local seasonal vegetables and fresh fruits, and recommend Xiaochang's agricultural products to everyone through live broadcasts." "Sister Egg" Wang Sumei said.
"In 2021, I began to contact e-commerce and help my hometown to sell agricultural and sideline products, such as prince rice, splendid yellow peaches, blood peaches and other products." Wang Sumei said.
Wang Sumei used to do building materials business and accumulated a lot of contacts, when she first started to do live broadcasts, everyone came to cheer, but after a long time, there was no one in the live broadcast room, because she didn't understand traffic, she broadcast from 4 o'clock in the morning to 1 o'clock in the afternoon, more than 8 hours, and few people in the live broadcast room watched the interaction, all of which she talked to herself.
She said: "After bringing the goods, I laughed and cried, but I didn't expect to give up. After her persistence and hard work, there are gradually more people in the live broadcast room, and now she is live broadcasting, more than 10,000 people are online, and the amount of fruit sold every day is more than 800 catties, and the sales in the live broadcast room alone will reach more than 3 million yuan in 2022.
In the past three years, the number of fans in her live broadcast room has increased, and the products have become more and more abundant, with a steady stream of orders every day, and sales in 2023 will be close to 4 million. With the help of the live broadcast platform, her chickens, ducks, geese and eggs are sold all over the country, and her acquisition business also radiates to the surrounding towns and villages.
Huddle together for warmth and help rural revitalization
Wang Sumei is a warm-hearted person, in addition to bringing goods in the live broadcast, she often helps the surrounding cooperatives to promote their agricultural products for free. "Not only can we promote our own products, but also can drive some of the elderly around, they can't sell eggs, we can help sell them, so that they also have an income, but also let more people know the local products of our hometown, know the characteristics of our filial piety." She said with a smile.
Once, after being recommended by a friend to go to Fengshan Town Nongzhan Village to pick 10 baskets of small tomatoes, it was quickly sold out, so Wang Sumei decided to buy again the next day, but she didn't expect a heavy rain the next day, the scene of the tomato base made her dumbfounded, because the road was being repaired, all the rainwater poured into the field, many tomato shelves were crooked, looking at a large number of tomatoes soaked in water, Wang Sumei felt very pity, so she hurriedly released a promotional video in Douyin, calling on everyone to buy and pick tomatoes, and soon the tomatoes were sold out, Losses to farmers are minimized.
Wang Sumei's cooperative hires more than 10 women to work in the park all year round, in addition, in terms of e-commerce live streaming, it also gives priority to hiring local women to help pack and ship, and she also brings new Internet celebrities to do live broadcasts together, providing opportunities for surrounding rural women to work at their doorsteps, driving women to get rich together.
Wang Sumei's "Prosperity Sutra" has also spread to various villages and other townships in the county, and many women engaged in live streaming of agricultural products have learned from her. In 2023, with the help of the County Women's Federation, Wang Sumei will set up the "Sister Egg Industry Cooperation and Mutual Assistance Women's Micro Home" in her studio, and work with women in the e-commerce industry to "huddle together for warmth" and build a platform for sisters to exchange e-commerce experience.
"I know that it is not easy for women to start a business, so I can empathize with my sisters even more, and I will try my best to provide employment opportunities for the surrounding mothers, left-behind women, and women in difficulty in all aspects of picking, picking, packing, and delivery. I often participate in e-commerce training courses organized by the city and county women's federations, learn new e-commerce training knowledge, and come back to teach the surrounding sisters who are willing to e-commerce employment and entrepreneurship, so as to increase the employment and income of the sisters and help the rural revitalization and development of my hometown. Wang Sumei said.
Today, Wang Sumei, who is already the general manager of Hubei Xianmeiyuan E-commerce Co., Ltd., hopes to teach the "new farm work" of live broadcast to more friends who like e-commerce, so that more Xiaochang's "treasure" agricultural products can be marketed, and "rural goods" can become "fragrant goods".
It's a long journey
There is only struggle
Salute to every struggler!
Source: Women's Voice of the All-China Women's Federation, Hubei Daily
Editor: Liu Shuang
Editor-in-charge: Li Wenli
Final review: Gao Yufeng