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Editor: Xin Xin Tea Party
Speaking of Sun Yingsha, who can separate her from table tennis?
This petite and delicate girl seems to have been born for this sport, her superb skills, extraordinary athletic talent, and persistent pursuit of quality, have made her many achievements on the stage of table tennis.
And just yesterday, a sudden "spoiler incident" pushed her to the forefront of public opinion. It all started at the women's singles final of table tennis at the Paris Olympics.
When Chen Meng and Sun Yingsha, the two sisters, were doing their best in the court, the words "Congratulations to Sun Yingsha for winning the women's singles gold medal" suddenly appeared on the big screen in Sanlitun, not far from the venue, which immediately caused an uproar among the audience at the scene and online.
No one expected that this "inside information" would actually come from Yili Dairy.
It turned out that in order to send blessings to the athletes for the first time, Yili Company made these pictures in advance and tested them for broadcast to the outside world, but there was a mistake and leaked the results of the game in advance.
In this regard, Yili Dairy subsequently issued an apology, explaining that it was caused by negligence in the testing process, but it was too late, and the storm of public opinion had already blown.
There was an uproar on social media. Many netizens expressed their incomprehension of Yili's approach, "which is a great disrespect to athletes and fans", and even questioned the fairness of the entire event.
Others are open-minded, arguing that companies are overly eager, but that it doesn't hurt, as long as they can learn from it.
Brand marketing experts said that today's public opinion environment is indeed too sensitive, which brings pressure to enterprises, and enterprises should remain humble and low-key.
Sun Yingsha herself did not stay out of the matter. In an interview, she said that she did not know about this "marketing accident", and she was very surprised and helpless, "This approach does hurt me a little, but I am more grateful to the on-site and online fans for their support and encouragement." Her words reveal her tolerance for this incident, showing an atmospheric side.
It is also worth paying attention to Chen Meng's performance. In the end, she did not boast after the competition, she still maintained a humble and low-key attitude, and did not say a word about Yili's behavior, she said: "The gold medal is just a new starting point, and there will be more challenges waiting for us in the future." With such composure and calmness, it's no wonder that people are amazed.
Looking back at the whole picture of the incident, it is not difficult to find that it reflects the profound significance of several aspects - scientific and technological wisdom needs human care at the same time, and enterprises cannot lose their basic ethics in the pursuit of marketing innovation; Although public opinion has power, the lack of tolerance and understanding will also backfire; And the most commendable thing is the spiritual realm that can be calm and open up in the face of difficulties.
Sun Yingsha and Chen Meng undoubtedly have such qualities. They have used practical actions to explain what sportsmanship is and what is the demeanor of top athletes. Fortunately, the incident calmed down in a timely manner, and the two also resolved the crisis with a broad mind, so that it was not further amplified and distorted.
Although the spoiler incident is a big fuss, it is also a wake-up call - in this uncertain society, each of us needs to maintain an open-minded and tolerant character, understand and respect each other, in order to make this world more warm.
Soon, the behind-the-scenes promoter, Yili Dairy, surfaced. It turned out that in order to pay tribute to the athletes in time, they deliberately prepared and publicly tested these pictures in advance, but they did not know that they were exposed in advance. In the face of the storm of public opinion, Yili had to issue a public apology, explaining that it was caused by marketing negligence.
Brand marketing experts bluntly said that today's social public opinion environment is indeed sensitive, which has brought more pressure to enterprises, and they need to remain humble and low-key. However, netizens still couldn't cry or laugh: Is this an easter egg spoiler? Big families really have inside information!
What's even more admirable is that Sun Yingsha and Chen Meng have shown outstanding sportsmanship and demeanor. Sun Yingsha bluntly said that although she felt hurt because of this incident, she was more grateful for the support of the fans and showed a tolerant atmosphere. Chen Meng said indifferently that the gold medal is just a new starting point, and he will face more challenges in the future.
The two of them resolved the crisis with noble sentiments, which is admirable. This shows the wisdom and foolishness that top athletes should have, and also reflects the profound significance of humanistic care and social inclusion behind the rationality of science and technology.
Although this marketing farce is a big deal, it is also a wake-up call. In these uncertain times, each of us needs to care, understand and respect each other with an open and tolerant mind in order to make this world more warm.
It is hoped that there will be more and more outstanding young people like Sun Yingsha and Chen Meng to warm the society with positive energy. It is also expected that enterprises will uphold goodwill and sincerity while pursuing marketing innovation, benefit the public with a sense of social responsibility, and win the hearts of the people with sincere service.
In general, although Yili Company was negligent but sincere, Sun Yingsha and Chen Meng also resolved the crisis with great wisdom and foolishness, which is a precious and excellent quality. It is hoped that more and more outstanding young people like them will warm the world with positive energy. Enterprises should also have more awareness of social responsibility in marketing, and give back to the public with sincerity and goodwill, so as to win respect and welcome.
(Disclaimer) The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible! If there is any doubt about the incident, it will be deleted or changed immediately after contact.