"Life is like a play, because we get together because of fate." It couldn't be more apt to say that on the evening of August 3, 2024 in Paris. This women's singles gold medal battle is simply a big drama, more exciting than a TV series, let's talk about this "winning the championship".
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It is said that this night, the night sky in Paris is bright with stars, and the arena is in full swing, and everyone is waiting to see a peak showdown - Sun Yingsha vs. Chen Meng. This is not an ordinary competition, this is the battle for the gold medal in women's singles, and the level of tension and excitement is even more exciting than chasing dramas!
Before the game, Sun Yingsha's state was very good, and the traffic on social media was also rising, and everyone thought that she was winning the gold medal this time, just like the pre-ordered takeaway, waiting to be delivered to the door.
No, the Yili brand also saw the opportunity, prepared the advertising materials for Sun Yingsha to win the championship in advance, and "exposed" it early, waiting for the moment to celebrate the victory, and the mood was like buying firecrackers in advance for the New Year and waiting to be released.
But who would have thought that the result of the game had come to a big reversal, which was completely different from the script we predicted! Chen Mengna was full of firepower, and his operation was as fierce as a tiger, smashing, spinning the ball, counterattacking, every action seemed to be carefully calculated, and finally "sent" Sun Yingsha home with a score of 4-2 and successfully defended his championship.
This is a good thing, Yili's advertisement is like opening champagne in advance to celebrate but kicking the iron plate, and the fans are not happy, and they have said: "This operation is really a big reward for confusing behavior!" Is this treating athletes as weather forecasts, saying that it will rain when it rains? ”
Yili looked at it, oh my god, this matter made a fuss, and quickly issued an apology statement, saying that he was "testing the effect" and not intentionally. But as soon as this statement came out, the authors of the self-media stopped doing it and asked questions: "Test the delivery effect?" So why only prepare the copywriting for Sun Yingsha to win the championship? Isn't that obvious?
Could it be that he also prepared Plan B for Chen Meng to win the championship, but he didn't have time to use it? "Also, do you have to apologize to the athlete concerned for this?" After all, athletes don't train hard to be a backdrop for you. This is like what we usually complain about: "I study hard, but not to be a foil for you!" ”
To be honest, it's really embarrassing. We all know how much sweat and tears the athletes have paid for this gold medal, but because of the brand's "early celebration", it looks like a "spare tire". Who can feel good about this? It's like a surprise party that you worked so hard to prepare, but it was leaked in advance, and the mood is simply amazing!
However, having said that, this incident also reminds us that while we support the athletes, we must also look at the results of the game rationally, after all, anything can happen on the field, just like we often say "football is round", who loses and who wins, but also depends on the on-the-spot performance.
Besides, brands also have to be long-term and stop treating advertising as child's play, after all, respect for athletes is true. You see, if this advertisement is successful, it might as well be voted for the weather forecast, at least half of it will be accurate!
Netizens also have their own opinions on this matter. Some netizens said: "Yili is trying to get hot and crazy, right?" Don't look at the occasion, it's really embarrassing to open the door - embarrassed to get home! Some netizens ridiculed: "It's okay now, Yili's advertising is more popular than the competition, it's really unintentional!" The advertising money was not spent in vain, although the effect was a bit off. ”
Of course, some netizens are more rational: "Let's do this, although Yili is not very authentic, but let's not take it too seriously, after all, athletes are the people we should pay attention to the most." This is just like what we usually say: "Don't look at the excitement and don't think it's a big deal, we still have to get back to business." ”
All in all, although this "championship victory" caused a lot of uproar because of Yili's "early celebration", it also let us see the fighting spirit of the athletes and the enthusiasm of netizens. While we enjoy the competition, we must also learn to respect the efforts and dedication of every athlete.
After all, every sweat on the field is a solid step towards their dreams. As we usually say: "One minute on stage, ten years off the stage." "We have to remember that respect and understanding are the right posture for us to watch the game. Next time there is such a competition, let's watch the game honestly, don't let those advertisements steal the limelight from the athletes!