From August 2nd to 4th, the Beijing Xicheng People's Drama and Culture Market with the theme of "2024 Summer · Performing Arts" opened in Beijing Fang. Citizens and tourists visited the market, watched drama flash mobs, appreciated intangible cultural heritage skills, selected characteristic cultural creations, and participated in a drama cultural experience and special product exhibition and sales activities that integrated artistry and fun.
Walking into the market, there are not only goods displayed and sold, but also a stage for the exchange of drama culture. Theater lovers can find theatrical cultural and creative peripherals, and learn about the wonderful plays staged by many theaters and theaters in Xicheng. The National Theatre's "drama" theme ticket holder, the "Mansion Gate" drama refrigerator magnet, the National Peking Opera Company's various exquisite national style decoration bags, and the classic repertoire of the Gulou West Theater "Border City", "Pillow Man" and "I Am the Moon" peripheral theme cultural and creative products have attracted the attention of the public. Time-honored merchants with rich history and cultural heritage also brought their exclusive collections, such as the lake pen of Dai Yuexuan, a famous four-treasure time-honored shop in Beijing, which attracted many calligraphy lovers, and the drama-themed coffee brand Dianjiang Lip customized four special drinks related to Peking Opera master Mei Lanfang for the market, paying tribute to Mei Lanfang's artistic achievements with unique tastes.
The wonderful flash mob program at the event site made the audience feel the unique charm of the drama up close. From the traditional Kunqu opera "The Peony Pavilion" to the modern Peking opera "Excerpts from the Surprise Attack on the White Tiger Troupe", to the modern film and television song skewer performances, the wonderful performances have attracted many tourists to stop and watch, and applaud again and again. During the market, there are opera joint singing, song singing, magic performances, Sichuan opera face changing, pipa and guzheng performances...... Wonderful programs are staged one after another, making the whole market full of laughter and a rich and enthusiastic artistic atmosphere.
"It's really interesting, I watched the immersive drama "Border City" at the Gulou West Theater before, it was very exciting and impressive, I didn't expect to be able to buy the cultural creativity of this drama here." Ms. Liu, who brought her children to the market, said that there are not only cultural and creative peripherals and flash mob performances that she is interested in, but also many experiential projects that children like, "such as AI drama cross-dressing, drama painting, and antique games, and we have won several interactive gifts."
The experiential programs mentioned by Ms. Liu are drama-themed interactive activities carefully planned by the organizers to enhance the sense of participation of citizens and tourists present. In addition to visiting the market and watching the show, tourists can also take close-up photos with NPCs in the drama scene check-in area, participate in game interaction in the ancient game area, and win exclusive commemorations with drama themes through sharing social platforms and other forms; The event also added creative interactive experiences such as AIGC technology cross-dressing, bringing visitors an immersive theatrical experience combining virtual and real.
The 2024 Summer · Performing Arts - Beijing Xicheng People's Drama and Culture Market is guided by the Beijing Municipal Bureau of Culture and Tourism and hosted by the Beijing Xicheng District Culture and Tourism Bureau. The cultural market combines drama with business tourism, and absorbs the active participation of more than 20 performing arts units, time-honored brands and characteristic cultural units in Beijing, providing citizens with an all-round market experience of "tasting, playing, and shopping", and further stimulating the new vitality of cultural experience and cultural tourism consumption.