Text: Walter is quite cold
Edit|Walter is cold
In other words, the recent online circle has been very lively - Olympic champion Pan Zhanle has become a new favorite of hot searches with his extraordinary swimming skills and sunny smile.
We often say that "there is no wind and no waves", but this time, Pan Zhanle's limelight is blowing more and more violently, which has caused countless discussions and ridicule for a while. Especially after he endorsed Nongfu Spring, the comment area seemed to have become a special session of "Wahaha", as if Pan Zhanle had become a master of "sweet" and "sour".
So, how "sweet" is Nongfu Spring endorsed by Pan Zhanle? Is every step he takes really as glamorous as advertised?
Let's walk into this "endorsement turmoil" together, explore the mystery, and by the way, see what the fancy comments of netizens say!
Pan Zhanle's championship and the "hot search curse"
When it comes to Pan Zhanle, everyone will first think of his brilliant performance in the Olympic arena. As a young swimmer, he not only won the gold medal with his super strength, but also won the hearts of the people of the whole country. Every stroke he made in the competition was the result of his long-term hard training, which truly embodied the spirit of "Kung Fu in peacetime".
Every time he jumped into the water, every time he turned, it showed his sweat and hard work in the water.
However, when Pan Zhanle's aura has not completely faded, the turmoil on the Internet has quietly hit. In an interview, Pan Zhanle's words and deeds aroused widespread attention from netizens. His outspoken comments and sharp ridicule make people sigh that the charm of this "hot search" is really extraordinary.
Netizens jokingly called Pan Zhanle's move "suing the central government", as if his every word could trigger a larger-scale Internet shock. This scene reminds us of the old saying: "Every move becomes the wind", Pan Zhanle's every move seems to have been magnified countless times, whether it is his speech and demeanor or public image, it has become the focus of public opinion.
Nongfu Spring endorsement turmoil: sweet or sour?
With the release of Pan Zhanle's endorsement of Nongfu Spring, Nongfu Spring quickly became the center of heated discussions on the Internet. In this advertisement, Pan Zhanle uses his sweet smile and enthusiastic promotion to declare: "Nongfu Spring is a little sweet".
This slogan in the advertisement seems to be reminiscent of the "sweet honey" Li Shutong, as if as long as you drink this bottle of water, the whole world will become sweeter. Pan Zhanle's smile and promotion style successfully attracted the attention of a large number of audiences, adding a lot of luster to Nongfu Spring's brand image.
As soon as this advertisement was released, the reactions of netizens were mixed.
Some netizens were full of praise for Pan Zhanle's endorsement, believing that his appearance not only enhanced the brand image of Nongfu Spring, but also made the advertisement full of affinity and attractiveness. In this regard, many people said: "Pan Zhanle's endorsement has raised the brand image of Nongfu Spring to a new level, and his smile and enthusiasm are really infectious." ”
However, other netizens joked that Pan Zhanle's endorsement speed was even faster than his sprint in the pool, and he reached the effect of "leaping" almost overnight. Some netizens jokingly said: "It can be seen that Pan Zhanle's performance in the advertising industry is also very fast, and he has become a new star in the endorsement industry." They believe that this rapid change is a bit "too sweet", and even makes people feel that Pan Zhanle's endorsement strategy is a little quick success.
"Wahaha" in the comment area: ridicule or truth?
Pan Zhanle, as a high-profile Olympic champion, broke out in the comment area after the endorsement advertisement was released. This "Wahaha" is not praising the brand, but a voice of ridicule and questioning, which seems to be disagreeing with Pan Zhanle's endorsement. The discussion and controversy of netizens pushed this endorsement storm to the forefront of public opinion.
Endorsement controversy: The two-sided nature of celebrity endorsements
Pan Zhanle's endorsement has undoubtedly injected new vitality into Nongfu Spring's brand image. As a young Olympic champion, he has indeed been able to attract a lot of attention and talk about his brilliant performances on the field. Endorsements not only bring brand enhancement, but may also trigger multiple opinions from the public about the choice of spokesperson. This phenomenon is not uncommon in celebrity endorsements. As the ancients said: "No one is perfect, and no gold is perfect." "The controversy caused by celebrity endorsements is sometimes a natural byproduct of a brand's strategy.
Regarding Pan Zhanle's endorsement, some netizens bluntly said that the ridicule of "Wahaha" showed their doubts about Pan Zhanle's endorsement. They believe that Pan Zhanle's endorsement seems to be a bit impatient, which may make people feel "unaccustomed". Especially in the selection of spokespersons, some people may feel that Pan Zhanle has not fully settled down, and he is already eager to participate in commercial activities, which seems to be a little too impatient.
This view reflects the expectations and standards of some netizens for celebrity endorsements, believing that spokespersons need to have some kind of stable or long-term brand value.
The dilemma of brand fans: support and doubt
Poon's supporters, on the other hand, argue that such skepticism may not be fair. Brand endorsement is the independent choice of merchants, and celebrity endorsements can not only bring more exposure, but also spark a lot of discussions, which is extremely valuable for brands. As an Olympic champion, with his own influence and public image, Pan Zhanle was able to attract a lot of attention to the brand in a short period of time, which is obviously a win-win situation.
In brand endorsements, the personal charm and public influence of celebrities are often the key factors in the choice of merchants. As an emerging sports star, Pan Zhanle's endorsement has indeed brought new vitality and attention to the brand. In this case, the support of the brand's fans is also particularly important. They believe that endorsement is not only a celebrity's personal performance, but also a part of the brand strategy, and the choice of spokesperson by merchants is deliberate.
The game between brand and personal preference
Regarding the incident of Pan Zhanle's endorsement of Nongfu Spring, we have to talk about consumers' personal taste choices. There are so many different beverage brands on the market today, and different consumers have different taste preferences. Some people love the sweetness of Nongfu Spring, and some people have a soft spot for Wahaha's oral feelings. In the final analysis, consumers' choices are based on their personal preferences and experiences.
The halo effect of the spokesperson can certainly bring about the promotion of the brand, but in the end, it is the quality of the brand itself and the personal taste that determines whether consumers buy. If we blindly follow the trend when choosing a drink just because of the endorsement of a certain celebrity, then I am afraid that the meaning of the choice will be lost. As the saying goes, "everyone has different aspirations and tastes", and everyone's preferences deserve respect.
Conclusion: Behind the sweet and sour
Pan Zhanle's endorsement turmoil not only let us see the power of star effect, but also made us better understand the subtle relationship between brand endorsement and consumer choice. In this era of information explosion, each of us can be a part of the hot comments, but what really influences our choices is the real needs and preferences of our hearts.
Here, the editor would like to say that for the choice of beverage brand, in addition to considering the influence of the spokesperson, it is more important to make a decision based on personal taste experience. Everyone's preferences are unique, so choose your favorite brand, whether it's Nongfu Spring or Wahaha, you might as well try it and give your taste buds a new experience.
I hope you will share your views in the comment area, and don't forget to like and retweet! Whether you are a fan of "Sweet Honey" or a supporter of "Sweet and Sour", you can speak freely, let's discuss together to make this sweetness even better!
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