Light and Shadow Dream 4
In April 2021, the Guangdong Provincial Literary and Art Criticism Base settled in the Foshan Campus of Guangdong University of Finance and Economics, and the Guangcai Bay Area Film and Television Industry College took this opportunity to launch the new media film review program "Follow the Doctor to Read Movies", taking the first step to build an art criticism highland. Recently, Nandu reporter interviewed Professor Jia Yi, dean of the Bay Area Industrial Film and Television College of Guangdong University of Finance and Economics, to talk about how to cultivate college talents and closely connect with the industry, and how to open up a new situation for film and television criticism in the Bay Area.
"Tertiary Education"
Teaching, creation, research and industry are integrated
Representative works: "The Day of Rushing to Wuhan"
"At that time, due to the epidemic situation, students were distributed in various places, and they had to overcome the difficulties of not being in the same space to complete the creation of radio dramas. In order to achieve unity of emotional mobilization and tone articulation, it is common to re-record 4 or 5 times. ”
In the spring of 2021, the series of radio dramas "The Day of Rushing to Wuhan", created by Guangdong University of Finance and Economics and Guangdong Radio and Television Station, won the key publication of the 2020 theme publishing of the Propaganda Department of the CPC Central Committee. It was led by Jia Yi, dean of the Bay Area Film and Television Industry College, Zhang Qi, vice dean, and Ma Xiaoqian, a famous actor who is a teacher of the college, to create a script according to the diaries of guangdong medical staff, and more than a dozen teachers and students jointly performed and produced it.
"At that time, due to the epidemic situation, students were distributed all over the place, and they had to overcome the difficulties of not being in the same space to complete the creation of radio dramas." Jia Yi said that for example, the dubbing of a two-person dialogue requires student A to record one party's lines alone, student B to record the other party's lines alone, and then the editor will combine the dubbing of the two in the form of dialogue. In order to achieve unity of emotional mobilization and tone articulation, it is common to re-record 4 or 5 times.
In the production of radio dramas, teachers participate in the overall control of recording, soundtrack, role playing, etc., guide students to actively participate in learning and practice, and work together to solve the problems of whether the medical terminology in the play is accurate and whether the situation is properly grasped.
Behind the increasing prominence of outstanding works created by students, the college has comprehensively created a "three-industry education" talent training model of teaching and industry integration, creation and industry integration, and scientific research and industrial integration. The integration of production, education and research has always been the key point of the development and education of colleges and universities, how to implement the details of the Guangcai Bay Area Film and Television Industry College?
Professor Jia Yi, Dean of Bay Area Industrial Film and Television College of Guangdong University of Finance and Economics
Jia Yi introduced that in terms of the integration of industry and education, the college has achieved the docking and integration of teaching content, teaching methods, teaching resources and other aspects with the industry. In addition to introducing well-known directors and producers into the classroom into a series of courses and creating a series of brand courses, the college aims at the forefront of the industry's film and television production management methods, especially the production management system based on Internet management tools, such as Yunshang Productions developed by Alibaba Pictures, and is cooperating with Ali Pictures to compile the textbook "Digital Film and Television Production Management", "Such a digital production management system is being adopted by more and more crews, and our students use this set of teaching materials to cooperate with the production system after learning. Seamlessly dock to the enterprise using the system. ”
In terms of the integration of industry and innovation, the college cooperates closely with the government, film and television enterprises. The success of the radio drama "The Day of Aid to Wuhan" has greatly encouraged the teachers and students of the college, and recently the animation students have also produced corresponding animations for this purpose, making the radio drama more vital and spreading again on the new media platform. The college produced the first local cultural tourism propaganda film "Searching for The Three Waters" for the Sanshui District of Foshan, and published the cultural tourism picture book novel "Falling in Love with Miao cheng".
In terms of the integration of production and research, the teachers and students of the college conduct research on the problems that need to be solved by the film and television industry itself, interact with the industry with scientific research results, participate in the preparation of the "14th Five-Year Plan for the Film Industry in Guangdong Province", complete the "Implementation Plan for the Guarantee Strategy for the Film and Television Industry in the Bay Area", and "Feasibility Study Report on the Special Fund for Promoting the Development of the Film and Television Industry in Foshan".
Reality gap
How do I make the "gap" smaller?
"There must be a gap between talent training and industry, and we must make the gap as small as possible." Jia Yi pointed out the pain points that the key to the cultivation of good film and television talents lies in a strong teaching force and the opportunities for students to enrich practice, because students need high-level teachers to lead and participate in practice. But this often has a dilemma, "the technology is very good, and there are very few people with such a high degree as a doctorate, and they are willing to enter the university from the industry." ”
Guangdong University of Finance and Economics Foshan Campus is located in the northern foothills of Foshan Sanshui Forest Park, the school rode the establishment of the Southern Film and Television Center in 2017 to create the School of Culture, Creativity and Tourism. "Cultural creativity is a relatively large direction, and we have been moving the focus of the college's work closer to film and television." Jia Yi said that in July 2020, in order to cooperate with Foshan to build the Guangdong-Hong Kong-Macao Greater Bay Area Film and Television Industry Cooperation Pilot Zone, Guangcai and the Publicity Department of the Foshan Municipal Party Committee jointly built the Bay Area Film and Television Industry College based on the Institute of Culture, Creativity and Tourism.
Guangdong University of Finance and Economics Bay Area Film and Television Industry College was officially inaugurated
Here, students from the university began to participate in the creation of film and television practice, Jia Yi said, the college in the curriculum arrangement, let students quickly enter the study of professional core courses, such as animation students in the first year of the practical class and the basic course at the same time, so that students in the solid foundation at the same time to carry out creative practice. After only one semester of study, before the Spring Festival this year, students made a series of micro-animations to congratulate the New Year. "Now we are exploring a model in which film and television companies take a certain process or part of their product to the school to be completed by teachers to guide students, and the school and enterprise jointly train students."
The Film and Television Industry College of the Bay Area completed the first cultural tourism propaganda film in Sanshui, Foshan
In September 2020, the Guangcai Bay Area Film and Television Industry College welcomed the first batch of undergraduate students, and these 160 film and television newcomers studied animation and digital media art respectively. This fall, 15 MFA students in film and television will also join the college family. Starting next year, the college will recruit undergraduate students majoring in film and television screenwriting, and expand the scale of master's degree students, in addition, Guangcai-related film and television majors may be merged into the Bay Area Film and Television Industry College.
"In the future, the college will cultivate talents in accordance with the whole chain of film and television." Jia Yi said that in terms of undergraduates, the film and television screenwriting major will cultivate pre-screenwriting talents, and the animation major and digital media art major will cultivate shooting and production talents in the middle and late stages, and the college will open a film science major to strengthen the comprehensive ability of the whole process of film and television talents in the future. In terms of graduate students, the college will be guided by responding to market demand and cultivate talents in the three directions of film and television creation, film and television production and film and television management.
He proposed that the Film and Television Academy and the government or large enterprises jointly build a film and television industry building, introduce film and television enterprises into the building, use the low floor for college teaching, and the high level for enterprise office, and at the same time open practical courses in the enterprise for students to learn and practice, so that classroom teaching and industrial practice can be completed in one building.
Artistic public opinion
Build a literary and art criticism base in Guangdong Province
Guide mainstream values
Featured Project: "Studying Movies with a PhD"
"The teachers in the college led the students to divide into 4-5 groups for production, and each episode of the program took 20 days to analyze multiple films, write manuscripts, host, produce, etc."
In April 2021, the unveiling ceremony of guangdong literary and art criticism base and the launching ceremony of the new media film and television criticism plan was held at the Foshan Campus of Guangdong University of Finance and Economics, and the Guangcai Bay Area Film and Television Industry College, together with the Guangdong Literary and Art Critics Association and the Guangdong Film Critics Association, jointly launched the new media film criticism program "Reading Movies with Doctorates".
At the scene, Zheng Xiancao, secretary of the Party Committee of Guangdong University of Finance and Economics, said: "Guangcai will fully support the Bay Area Film and Television Industry College to build this base, focus on the development of film and television art, and take the mission of guiding the public's aesthetics, leading the mainstream values, and building a new ecology of art public opinion, and build it into an art criticism highland that is 'based on Foshan, serving the Bay Area, and facing the world'." ”
Jia Yi said that "Reading Movies with a Doctorate" is a film and television review program composed of a team composed of doctors of film and television studies, guiding the mainstream values of the public. The program will continue to launch major literary and artistic criticism works, guide the public to appreciate mainstream good films, and be screened in mainstream media, film and television platforms and B stations. "The teachers in the college led the students to divide into 4-5 groups for production, and each episode of the program took 20 days to analyze multiple films, write manuscripts, host, produce, etc."
Although Guangdong is the largest ticket warehouse in the country, the development of the film and television industry still has a long way to go. "We count the top 50 domestic films at the box office from 2016 to 2020, and there are very few films that really belong to the cooperation of cities within the Guangdong-Hong Kong-Macao Greater Bay Area." Jia Yi said that film and television companies in the Bay Area still cooperate more with companies in Beijing. This is related to Beijing as a domestic film and television center, but we should give full play to our geographical advantages and at the same time through policy incentives.
At present, Hong Kong is still the region with the most advantages in film and television talents, and the film and television industries in Shenzhen, Guangzhou and Foshan in Guangdong Province are strong. However, there is still a big gap between Guangdong and Beijing and Zhejiang, "Guangdong has few film and television schools and fewer industry talents, which brings a lot of inconvenience to film production and will also increase shooting costs." "But Guangdong has a lot of advantages in technology and animation and should make good use of it."
Written by: Nandu reporter Zhou Yu