China's liquor industry is accelerating from tradition to new industrialization, pursuing intensive, green and low-carbon high-quality development. As the second largest liquor enterprise in Moutai Town, Guotai Liquor has continuously consolidated the foundation for high-quality development, fully integrated ESG concepts into its operations, and realized the upgrade from "co-brewing with heaven and man" to "brewing with heaven and man", and at the same time actively integrating into the overall situation of national and social development, pursuing the harmony and unity of multi-dimensional values, and exploring new paths for sustainable development.
Explore smart brewing and provide a reference sample for the digital transformation of the industry
For a long time, Guotai has adhered to the original intention of "creating modern and healthy liquor and innovating modern drinking culture", using modern science and technology, focusing on the three core issues of "making good liquor, drinking good liquor, and drinking good liquor", and is committed to improving the quality of liquor, optimizing the drinking experience, striving to brew healthy and good liquor, and leading the transformation of traditional liquor to intelligent and intelligent.
Rooted in Moutai Town for more than 20 years, the development of Guotai is mainly divided into two stages: from 1999 to 2011, Guotai strictly adhered to the authentic Daqu sauce aroma brewing process in Moutai Town, accumulated the technical parameters of each major process link, and laid a solid foundation for its own scientific exploration of intelligent brewing; Since 2011, the State Taiwan has used digital analysis experience, improved standards with intelligence, and built a high standard of digital quality management. After more than ten years and six iterative upgrades of technology, it has opened up a new model of high-quality development led by intelligent brewing.
In the exploration and innovation of intelligent brewing, Guotai uses digital technology to analyze the traditional brewing process of sauce-flavored liquor, refines the 30 processes and 165 links of the core process "12987" into 30 processes and 269 links, and extracts 1071 process index standards, which are subdivided into three categories: A, B, and C for fine control, and implemented into the whole production process of koji-making, wine-making, warehousing, blending, and packaging.
Through intelligent brewing, Guotai digitizes experience, accurately controls the whole brewing process with quantitative standards, reduces human error, improves the stability and consistency of wine quality, and improves production efficiency and high-quality product rate.
In October last year, Guotai released the industry's first set of intelligent brewing standards for soy sauce liquor, which contains 7 parts, 4 catalog levels, and 534 standard documents, which has the characteristics of digitization, standardization, pioneering, systematic, and comprehensiveness, providing the industry with a reference sample for traditional liquor to move towards new industrialization.
In the same year, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Finance, the State-owned Assets Supervision and Administration Commission, and the State Administration of Market awarded Guotai the "2023 Intelligent Manufacturing Demonstration Factory Unveiling Unit"; The Ministry of Industry and Information Technology (MIIT) and the State Administration of Market (SAMR) jointly announced Guotai as the "Intelligent Manufacturing System Solution Unveiling Project", and Guotai has become an enterprise in the liquor industry that has won two national intelligent brewing awards at the same time.
Adhere to sustainable development and be the defender of the microbial environment in Moutai Town
Smart brewing and ESG complement each other to promote high-quality development. Intelligent brewing as a tool to improve wine quality and efficiency; ESG as a concept, emphasizing the harmony of economy, environment, society and governance.
Wine is the product of the co-brewing of heaven and man. For many drinkers, if they want to drink soy sauce wine, the first choice is the soy sauce wine in Moutai Town. Moutai Town, the core production area of China's soy sauce liquor, has a unique and irreproducible water, soil, climate, air and microbial environment that has created the charming flavor of Moutai soy sauce liquor. Guotai insists on being the defender of the microbial environment, implements an intensive green strategy, and develops intelligent brewing, especially its advantages of saving land and efficient use of resources, and helping sustainable development.
As early as the beginning of the establishment, Guotai implemented intensive and environmental protection from the top-level design: on the one hand, the resource effect was amplified, the workshop construction implemented a three-dimensional layout, and the land of Guotai Winery was only 350 acres, and the production capacity was 10,000 kiloliters, which was 60% less than the traditional tiled plant. On the other hand, it strictly protects the resources and ecology, and on the basis of building a green factory, implements energy-saving and technological transformation measures, reducing water consumption per unit product by 78% and natural gas consumption by 17%, reaching the leading level of clean production in China; At the same time, comprehensive treatment of water, solids, liquids and gases that affect environmental protection is carried out to achieve standard discharge and turn waste into treasure.
Taking wine storage as an example, Guotai Winery has planned and built 6 digital intelligent wine warehouses, which have realized two-dimensional storage of 10,000 tons of wine body through the configuration of pallets, mechanical tracks, lifting systems, four-way intelligent vehicles and other hardware, WCS wine warehouse operation control system and WMS intelligent warehouse management system, as well as fine partitioning, classification, grading and traceability management of various types of wines, which has increased its wine storage capacity per unit area by more than 2 times.
At present, China's economy is transforming to high-quality growth, implementing the new development concept and moving towards the goal of carbon neutrality. Guotai actively responds to the "dual carbon" strategy, practices the concept of ESG, promotes energy conservation and emission reduction through digital and intelligent brewing innovation, and helps ecological environmental protection and carbon peak and carbon neutrality. It is understood that during the 14th Five-Year Plan period, Guotai plans to promote energy conservation and emission reduction through intelligent brewing innovation, improve the comprehensive utilization rate of resources, and reduce carbon dioxide emissions per unit of product by more than 8% compared with traditional brewing models.
Practice health orientation and achieve positive interaction with the social environment
Guotai has always adhered to the concept of health and is a practitioner of healthy drinking. Guotai adheres to the concept of "creating modern healthy liquor · innovating modern drinking culture", deeply cultivating the health mechanism of soy sauce liquor and integrating it into modern life. Advocating a civilized, healthy and cultural way of drinking, Guotai has not only shaped a unique drinking culture, but also attracted core consumer groups through this concept, achieved a double leap in brand value, and embarked on a high value-added and sustainable development path.
At the same time, Guotai has created a new hygienic and clean environment, a new digital standard, a new scientific research, and a new intelligent brewing, and has continuously strengthened the digital analysis of the traditional craftsmanship taught by the mouth, so that the vague and experienced clarity and digitization have been established, and a standard and integrated system has been established.
Focusing on "quality correction" and "pursuit of healthier", Guotai has cooperated with authoritative scientific research institutions at home and abroad to explore the scientific principles and underlying logic of making good liquor, and has launched international leading achievements for many years, and has achieved fruitful results in scientific and technological research and development, such as "the application of infrared spectroscopy technology in the quality control of sauce-flavored liquor", "the establishment and application of the evaluation model of the impact of major organic acids and content on the metabolism of sauce-flavored liquor", and "the research on the flavor characteristics and bioactive components of sauce-flavored Guotai liquor in the core production area of Moutai Town" have successively passed the achievement appraisal. Last year, the research "Key Technologies and Applications for Microecological Regulation and Quality Improvement in the Fermentation Process of Sauce-flavored Liquor" jointly completed by Guotai and Tianjin University of Science and Technology passed the appraisal again, and the overall technology of scientific and technological achievements reached the international leading level, providing scientific and technological support for the high-quality development of Guotai.
This year, Guotai and Tianjin University of Science and Technology cooperated to publish two important scientific research results in top international food journals in January and February, respectively. In May, Guotai signed a contract with Beijing Technology and Business University, Jiangnan University, and Tianjin University of Science and Technology to carry out multi-dimensional scientific research cooperation, and jointly carried out three research projects: "Research on Key Flavor Index Mining and Intelligent Blending System of Guotai Liquor", "Digitalization of the Production Process of Sauce-flavored Liquor and the Application of "Digital Intelligence Guotai", and "Development of Standard Evaluation System and Regulation Technology of Three Systems of Microecological Brewing of Soy Sauce Liquor", so as to continuously strengthen the level of intelligent brewing.
Guotai has achieved a series of scientific and technological achievements through innovative practice, which not only profoundly interprets the essence of quality, but also widely benefits the society and deepens the scientific understanding of the natural ecological brewing of traditional liquor. These achievements have laid a theoretical and practical foundation for the mechanization, digitalization and intelligent transformation of sauce-flavored liquor, and promoted the high-quality development of the industry.
While creating excellent quality and firmly fulfilling product responsibilities, the courage to assume social responsibility is also the bright background color of Guotai. In terms of serving the national strategic responsibility, Guotai helps rural revitalization and promotes the increase of farmers' income; In terms of public welfare responsibility, Guotai helps the needy, makes charitable donations, and regards charity and public welfare as an important part of corporate culture; In terms of supply chain responsibility, Guotai continues to build a "sunshine procurement" system and create fair and transparent supply chain management rules.
Guotai Liquor is committed to becoming a model of healthy life, using intelligent brewing as the engine, strengthening core competitiveness such as technology, production, management, and marketing, while living in harmony with the natural environment and social ecology. By integrating enterprise development into national strategies and industry dynamics, Guotai continues to explore new paths for win-win results with society and ecology, and is committed to contributing to the technological innovation and high-quality development of the sauce-flavored liquor industry.