Now it is dog days, and the temperature is above 30 degrees Celsius in most places, which can be said to be quite hot, in the past, people would choose to have a few ice creams, to go to the heat and at the same time to satisfy their cravings, but this year it is obvious that there are fewer people eating ice cream, which is not groundless.
Originally, downstairs in our community, there were 3 companies that sold ice cream, and now there is only one left, and they sell some very affordable ice cream, most of which range from 2 yuan ~ 15 yuan, which is compared with previous years, the price can be called a "big dive", especially last year's ice cream assassin, the price is simply outrageously high, but now the price is low, why do people eat so little?
The price of ice cream has "plunged", why are fewer people eating it? Tradder: 5 reasons, very realistic, interested friends, may wish to take a look with me.
1. The taste of ice cream has changed nowadays
I don't know if you have noticed that today's ice cream, compared with the past, the sweetness has increased a lot, for some people who love beauty, this is undoubtedly the main reason for persuasion, after being too sweet, the sugar content is too high, which means that the calories are relatively high, so eating it is easy to cause obesity.
When the taste deteriorates, people's desire to buy it will be greatly reduced, so the taste of ice cream is also one of the reasons for the decline in sales.
2. People pay more attention to their own health
At what age group are the people who eat ice cream? It is estimated that many people think that there are more children in their teens, but some data studies have found that people between the ages of 31 and 50 are the main force of ice cream consumption. People in this age group can be said to be the most stressed age group, both old and young, so they are more concerned about their own health.
Ice cream is a product, we all know, there will be more additives, and it is some cheap ice cream, and its ingredients are even more varied, in this case, people will also give priority to whether to choose to buy ice cream.
3. Changes in people's consumption habits
After figuring out the main groups of ice cream consumers, then through the changes in consumer behavior of these people, we can also conclude why the sales of ice cream have declined, and now there are more alternative products, such as yogurt, smoothies, ice products, desserts, etc., especially milk tea, which is even hotter, which undoubtedly has a great impact on ice cream.
When there are more alternative products in the market, the competitive pressure will increase, and then the existing market will be carved up, and the market share will be about the same.
4. An influence of weather temperature
The peak season for ice cream sales should start in April, but in the early part of this year, there was a lot of rain, which also led to a decline in the output of this seasonal food.
When the temperature is excessive, or it rains continuously, most people will have less desire to buy, which will lead to a decline in the business of the ice cream shop, and if the weather is hot all the time, it will help to increase the demand for ice cream.
5. The economy is declining, and people are reducing consumption
Of course, there is another reason that is also very important, that is, the general environment in the past two years has not been particularly good, people's income has decreased, and most people have downgraded consumption, so this will obviously cause a decline in ice cream.
After all, a better ice cream costs seven or eight yuan or even a dozen yuan, this is still relatively ordinary, and if you want to pursue a better one, you have to get dozens of yuan, and when the economic income declines, you will be a little reluctant to eat.
Of course, there are many reasons for the decline in ice cream sales, which will not be listed here, but it also tells us that consumer groups, economic declines, and changes in concepts, as well as weather factors, etc., will lead to a decline in sales.