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Who would have thought that a rural guy could make such a big storm in the instant noodle world?
The name Wang Zhongwang is simply a dark horse in the business world, which makes people have to be convinced!
In 2004, he became a sensation and launched the well-known brand "Wugu Dojo".
This guy is not playing with tickets, but with a body of hardcore technology.
"Non-fried" instant noodles? What kind of fairy operation is this?
At that time, consumers were stunned, this is simply a revolution in the instant noodle industry!
Wang Zhongwang played this trick smoothly and captured everyone's hearts at once.
"Non-fried is healthier", this advertising slogan is simply a brainwashing divine comedy, not to mention catchy, but also poked at everyone's pain points.
On TV, on the radio, on the streets, you can hear this magic slogan everywhere.
I bet nine out of ten people at the time could blurt it out.
Seeing that the business was booming, Wang Zhongwang, the old brother, was bad.
In 2006, the sales of Wugu Dojo soared, directly to 2000000000000000000000000000000000000000000000000000000
This speed is simply faster than a rocket, which makes people shout: "Cow batch!" "
Wang Zhongwang is a person, his ambition is not ordinary.
Seeing that his wallet was bulging, he directly started the crazy expansion mode without saying a word.
160 million yuan was smashed to build a production base, and 48 production lines were launched in one go.
Branches have sprung up all over the country, and more than 30 have been opened at once.
The number of employees directly exceeded 20,000, and this battle is simply to dominate the instant noodle industry!
But there are unforeseen circumstances in the sky, and people have good and bad luck.
Wang Zhongwang is so high-profile, can he not attract the attention of his peers?
Those veteran instant noodle giants couldn't sit still, and they all tried their best to deal with Cheng Biting Jin, who was killed halfway.
Experts were asked out of the mountain and began to question how healthy "non-fried" really is.
For a while, the wind of public opinion took a sharp turn, and the reputation of Wugu Dojo was in jeopardy.
Wang Zhongwang is embarrassed now, he was blown all over the sky before, and now he is slapped in the face.
The market began to waver, sales plummeted, and the glory of the past seemed to be moving away from him.
Looking at all this, I can't help but sigh: shopping malls are like battlefields, and success is also Xiao He, and defeat is also Xiao He.
Wang Zhongwang's innovative spirit is worthy of recognition, but the risk of overexpansion is ignored by him.
This story tells us that entrepreneurship is not a child's play, one wrong step, and all the games are lost!
Speaking of Wang Zhongwang's entrepreneurial history, it is really a business legend!
The story of this buddy is even more exciting than the TV series, and it can be called the "from zero to idol" in the instant noodle industry.
Let's rewind the time to 1994, when Wang Zhongwang was still a stunned young man who had just left school.
But this kid is not simple, his eyes are poisonous and he takes a fancy to the fledgling Hualong instant noodles at a glance.
Without saying a word, he directly found his fellow countryman Fan Xianguo, and simply stuffed himself into the Hualong Group.
As soon as he joined the company, Wang Zhongwang showed his true colors of "Deng Moduo".
This kid worked hard, and his brain was active, and it didn't take long for him to climb to the position of the general agent in the northwest region.
Tut-tut's promotion speed, it's just a hanging!
But Wang Zhongwang is a very ambitious person.
After working in Hualong for a few years, I felt that I could fly solo.
In 1999, this "angry youth" slapped the table and set up his own door with a few iron buddies.
Zhongwang Group was born in this way, Wang Zhongwang is going to set off a bloody storm in the instant noodle industry!
As soon as it came up, it was a whole "Three Princes" brand, and as soon as I heard this name, I knew that it was going to be a challenge with Hualong.
Oh my God, this operation is simply going to offend the old club to death!
But Wang Zhongwang is not a master who can brag.
This guy has a lot of ideas in his head, and the idea of "eating instant noodles" directly allowed him to gain a firm foothold in the market.
Once the "Twins" brand was launched, it immediately became the favorite of children.
This trick is so high that it simply captures the stomachs and hearts of children!
Seeing that the business is getting bigger and bigger, Wang Zhongwang's appetite is getting bigger and bigger.
The "One Bowl of Incense" brand was born and directly entered the mid-to-high-end market.
This is to play in the instant noodle industry in full bloom, and the ambition is not ordinarily big!
In 2002, the sales volume of Zhongwang Group exceeded 500 million yuan, and it became one of the top 500 Chinese enterprises.
Oh my God, that's rocket speed! Wang Zhongwang is really inappropriate!
But the best is yet to come.
In 2003, Master Kong, a big man in the instant noodle industry, came to the door and said that he would invest 300 million yuan to support Wang Zhongwang to expand production capacity.
This can make Wang Zhongwangle bad, and he thinks: developed!
The result? Wang Zhongwang, the slippery head, took the money and bought 10 special production lines.
This operation is simply going to kill Master Kong!
Sure enough, when Master Kong saw this situation, he turned his face directly.
The final result was that Wang Zhongwang had to give up the "One Bowl of Incense" brand.
But this guy is not the one who suffers, and he took the opportunity to get a production line of non-fried instant noodles.
Although this wave of operation is a bit risky, I have to say that it is really talented!
Seeing this, I can't help but sigh: shopping malls are like battlefields, and Wang Zhongwang is simply a business wizard.
But can this practice of playing the side ball really last long?
Speaking of Wang Zhongwang, it really makes people love and hate.
In this buddy's head, it's like an idea factory, and ideas are constantly pouring out.
Remember his "twin" instant noodles? That was his first bombshell.
At that time, the instant noodles on the market were all boiled and eaten, and Wang Zhongwang patted his head: Why can't you chew and eat it directly?
This trick is simply a stroke of genius, which directly subverts the instant noodle market.
The children are crazy, stealing instant noodles in class has become a new type of "school sport", and the teachers are about to collapse.
But Wang Zhongwang is not a master who can only play petty fights.
His ambitions are big, and his eyes are always on the higher-end market.
As soon as the slogan of "non-fried is healthier" came out, the entire instant noodle industry was directly blown upside down.
I'd say it's a really good game!
At that time, everyone was worried that instant noodles were unhealthy, and Wang Zhongwang's trick was simply the right medicine.
This guy understands the pain points of consumers too well, and he has simply touched everyone's hearts.
But Wang Zhongwang's ambitions don't stop there.
While shouting the slogan of "health", he frantically expanded production capacity.
160 million smashed down to build a production base, this courage is simply scared to death of peers!
48 production lines were launched in one go, and I can only say this operation: really special!
Branches have sprung up all over the country, and more than 30 have been opened at once.
The number of employees directly exceeded 20,000, and this battle is simply to dominate the instant noodle industry!
To be honest, I feel a little weak when I see this.
Wang Zhongwang, this buddy, is really not afraid of death! The risks of this full-fledged strategy are not ordinary.
But I have to say that Wang Zhongwang's adventurous spirit is really admirable.
If you don't have a little courage in the business world, how can you become a big thing?
Wang Zhongwang's courage to think and dare to do is indeed beyond the reach of many entrepreneurs.
But I still have to say: adventure is adventure, you can't!
Can Wang Zhongwang's crazy expansion really last long?
This is a question worth pondering.
Watching Wang Zhongwang galloping in the business sea, I can't help but think of an old saying: wealth and wealth are sought in danger.
But this word "risk" is not so easy to grasp.
One accident may be an abyss!
Just when Wang Zhongwang's ambition was blowing bigger and bigger like a balloon, fate played a big joke on him.
In 2007, the situation suddenly changed, and Wugu Dojo suddenly fell into a debt crisis.
This is really in response to the old saying: If the city gate is on fire, the fish in the pond will be affected!
Think about it, the previous year was still expanding infinitely and wildly, and in the blink of an eye, it owed more than 40 million in debt.
This drop is even more exciting than a roller coaster, and it is estimated that Wang Zhongwang himself is confused.
I bet he must have been confused at the time, and said in his heart: What's the situation?
But the best is yet to come.
In 2008, the total debt of Wugu Dojo soared to 600 million!
Oh my God, my eyes are straight when I see this number.
What kind of business is this, it's just playing with life!
What's even more jaw-dropping is that the liquidity on the company's books at that time was only 75 yuan.
75 bucks? I can't afford to eat a decent meal!
I can imagine Wang Zhongwang's mood at that time, and I guess I can't wait to find a crack in the ground to get into.
The final result was that Wang Zhongwang had to sell the Wugu Dojo to COFCO for 100 million.
Think about a company that used to have annual sales of 2 billion, but in the end it only sold 100 million.
This loss is simply terrible!
To be honest, I feel a little sorry for Wang Zhongwang when I see this.
It's really embarrassing that this buddy's ambition when he started his business ended up like this.
But if you think about it, Wang Zhongwang's failure is not without reason.
Overextension is a fatal wound, and market change is another punch.
These two combination punches directly knocked the Wugu Dojo down.
Now Wang Zhongwang has become a dishonest person, and even high consumption has been restricted.
The once dominant instant noodle king is now caught in various lawsuits.
This gap is even more dramatic than the plot of the novel!
Interestingly, even at this point, Wang Zhongwang still feels that the reason for his failure is "too slow to expand".
Oh my God, what kind of divine logic is this? Does he want to expand even more wildly?
To be honest, seeing Wang Zhongwang's story, I was really emotional.
This case has taught us a vivid business lesson!
Ambition is important, but if you can't get it right, you're playing with fire.
Wang Zhongwang's story tells us that entrepreneurship is not child's play, and the market is not at the mercy of others.
Overconfidence and blind expansion are likely to push themselves off the cliff.
It seems that doing business really has to be a long mind!
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