Sunshine News (reporter Yan Lijun correspondent Luo Susu) made an appointment with three or five friends, walked into the crowded night market, ordered a special snack, and watched an open-air music performance...... Such a leisure scene has become the daily life of many residents in Wangyi District.
In the Huatian Square Night Market block, it is crowded with people, and a variety of special delicacies are mouth-watering. Liu Yang and his friends are sitting around the table and feasting, "After a few of us finished playing, we ordered our favorite snacks here, and sat together to chat and blow the wind, which was very comfortable." ”
Since the beginning of summer, the night economy consumption in Wangyi District has been active again, and the "night economy" is also accelerating into a "hot economy", becoming a new force to enhance the vitality of the city and promote the development of the city. According to the characteristics of seasonal consumption, Wangyi District has prepared a series of activities with strong local characteristics and strong driving force to promote consumption according to the locality, time and situation, and the consumption potential has been continuously released.
"We continue to rely on special catering blocks such as Yue · Enjoy Wangyi Night Economy Demonstration Block and Cultural Palace Pedestrian Street to continue to carry out publicity and promotion activities such as catering promotions and food exploration, create a night culture and tourism consumption cluster, and continuously stimulate the vitality of catering consumption." The relevant person in charge of the Wangyi District Bureau of Commerce said.
It is understood that in order to create a strong consumption atmosphere, Wang Yi District organized and planned 16 "Qin Tesco" consumption promotion theme activities throughout the year this year, and solidly carried out online and offline consumption promotion actions such as full discounts, preferential concessions, and live streaming, and at the same time, in accordance with the "Wang Yi Good Things · Enjoy a Better Life Shopping Season" Huimin Consumption Voucher Model, continue to issue Huimin consumption vouchers, boost residents' consumer confidence through multiple channels, and strive to promote the heat of the consumer market. According to preliminary statistics, in the first half of 2024, the total retail sales of consumer goods in Wangyi District increased by 7.9% year-on-year, ranking first in the city.
"Now there's a wet market across the street, and the fruits and vegetables are fresh and the prices are reasonable. After shopping, it is convenient to have all the seasonings and drinks you need at a nearby store. If there is any problem in life, as soon as you say it in the community WeChat group, you can quickly get a response from the staff and solve it in time! When it comes to the "quarter-hour convenient living circle" at the door of her home, Aunt Zhang, who lives in the Cuixi community, is full of praise.
Grocery shopping, car rides, meals, hairdressing, medical advice...... It can be done within a 15-minute walk of the community, and the "quarter-hour convenient life circle" has become synonymous with the happy life of residents in the "circle".
In order to allow the spiritual needs of the masses from basic life to a higher level can be satisfied, Wangyi District actively cultivates new consumption and creates a high-quality quarter-hour convenient living circle.
This year, on the basis of docking and communication with various town offices, the Wangyi District Bureau of Commerce urged the pilot communities to check and fill in the gaps, enrich the business format, and encourage local leading enterprises to build convenient projects such as happy canteens and comprehensive service stations in the jurisdiction, so as to effectively improve the convenience service capacity, bring more convenience to the lives of citizens, and boost the upgrading of urban consumption.
With the diversification of people's needs and the continuous change of lifestyle, new consumption formats are also emerging. Wangyi District continues to cultivate and expand new consumption, stabilize and expand traditional consumption, strengthen market supervision, optimize the consumption environment, promote business development to achieve effective qualitative improvement and reasonable quantitative growth, and make every effort to ensure that the consumer market is "hot and hot".
Editor: Yang Na