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preface
Friends, have you ever sat in a circle with friends on this lively night, with a familiar brown and yellow glass bottle of soda next to a cold beer?
That's right, that is the guest of Dayao, a "national soda" that countless people miss.
Today, surrounded by international giants such as Coca-Cola and Pepsi, why can Dayao soda suddenly rise and sell 3.2 billion a year?
body
Speaking of Inner Mongolia, what comes to mind? Is it the endless grassland, or the galloping horses?
But today, what we want to talk about is not these, but a "beverage hero" who came out of this hot land - the founder of Dayao Soda, Wang Qingdong.
Lao Wang, that is an authentic Mongolia man, his pride and drive, just like the bottle of big kiln soda in his hand, which makes people unforgettable when they drink it.
In the 90s of the last century, the beverage market was already a competitive market.
The old soda brands such as Arctic Ocean, Laoshan Cola, and Bingfeng are infinitely beautiful, plus Coca-Cola, Pepsi and other international giants, it is difficult to get a piece of the pie.
But Wang Qingdong doesn't believe in evil, he has a simple dream: so that ordinary people can drink affordable and delicious soda.
So, in a corner of Hohhot, a beverage factory that couldn't be smaller was born.
Without a team and a brand, Wang Qingdong is the "all-round warrior".
He rode his tricycle and ran all over the streets, going from shop to store.
Try it for free, get the goods on credit, this trick sounds stupid, but Wang Qingdong was stunned to use this kind of simplicity to save word of mouth and market little by little.
In 1996, Haiguang Beverage Factory was officially established, and Dayao Soda made its official debut.
It's not easy to show your edge, and it's even harder to make a name for yourself!
In this market where brands are cloudy and competition is fierce, Wang Qingdong is like a mirror in his heart, if he wants to fight his way out in this red sea, he has to show his killer skills.
He looked at the six directions, listened to all directions, and found that almost all the soda on the market were the same 350ml plastic bottles, and he suddenly had an idea.
Wang Qingdong slapped his head and made a wide-eyed decision: complete innovation!
Throw aside the usual plastic bottles and embrace the retro-style brown and yellow glass bottles;
The capacity is directly upgraded to 520ml, and the key is that the price is still affordable.
Consumers are happy to see it, this soda is not only sufficient, but also cost-effective, it is simply a work of conscience!
But packaging alone is not enough, there must be scenes.
Wang Qingdong set his eyes on the barbecue stall, which is the standard in summer!
He pondered, if he could bind the big kiln soda to the barbecue, wouldn't it be popular?
As it turned out, he was right!
"Eat meat and drink soda", this picture makes people drool just thinking about it.
Dayao soda quickly became the star product of the barbecue stall, and netizens posted food photos of "barbecue + Dayao", and Dayao soda became so popular.
The wise Dayao team, knowing that the good time was fleeting, quickly locked in kung fu superstar Wu Jing as the spokesperson, and this move was very beautiful.
Wu Jing's tough guy image goes to that station, and the down-to-earth temperament of Dayao Soda is a perfect match!
The advertising slogan of "big soda, drink big kiln" has also been deeply imprinted in the hearts of consumers along with Wu Jing's tough guy image.
Dayao soda has gradually stepped out of the borders of Inner Mongolia, stepped on the land of China, and finally crossed the sea, winning the favor of consumers all over the world.
The annual sales exceeded 3.2 billion, which is not blown, but sold by bottles of soda.
Starting from a small workshop of unknown people, Dayao Soda has become a giant in the industry today, and this glory is by no means a thing from heaven, but the fruit of persistent pursuit and unremitting efforts.
Speaking of which, do you also want to come to a bottle of kiln soda to hydrolyze your cravings?
Don't worry, let's talk about taste.
Dayao soda, there are many flavors, classic orange flavor, refreshing lemon flavor, and thirst-quenching peach flavor......
Each one can bring back the memories of your childhood, and every bite is full of happiness.
epilogue
In this fast-paced era, Dayao Soda has awakened the yearning for simplicity and beauty in our hearts with its retro packaging, affordable prices, and evocative taste.
It's more than just a bottle of soda, it's a feeling, a memory, a testimony of spending quality time with friends and family.
Therefore, the next time you go to the barbecue stall, don't forget to have a bottle of Dayao soda, so that the heroism and warmth from the grassland will continue to be passed on.
Dayao soda, the common memory of you and me, is also an indispensable sweet taste in life.