Preach in words. - Don Tears
In the state of blowout at the mainland box office, many people have an illusion.
They feel that a billion box office is a very poor result.
This is completely a misreading of the film market, casually open the box office list, the newly released "Lyceum Theatre" seven days 18.974 million, "Turandot: The Origin of the Curse" 17.51 million, on the one hand is Gong Li, Zhao Youting, the other side is Guan Xiaotong, Jiang Wen, Hu Jun, and even Sophie Marso, both are a combination of Chinese and Western casts, the former investment is unknown, the latter is known as 300 million investment.
Look at "Five Splashing Teenagers" for 21 days, the box office is only 61.07 million, "Peak Storm" is slightly better, the box office in the 35 days of release is 436 million, and other tens of millions, millions or even 100,000 are countless. "Fury Case", which grossed 1.329 billion yuan, won the summer championship, second only to "Chosin Lake" and "My Father and Me" with strong weight and lineup.
Looking back at the May Day period, ten new films were released in a bunch, and finally only one "On the Cliff" exceeded the billion box office.
This is the truth of the film market.
Six in five years, over a billion box office.
After several years of exploration, Hong Kong films have actually initially cracked the box office password of the mainland film market.
It is the addition based on commercial entertainment and a strong lineup, or the main creative lineup, scenes and entertainment, all of which are indispensable.
For example, in recent years, the proven "double male" historical combination lineup, including Chow Yun Fat and Aaron Kwok, Andy Lau and Gu Tianle or Liu Qingyun, as well as Zhen Zidan and Nicholas Tse, have all rushed over a billion. And the failed exploration, such as Liang Jiahui and Gu Tianle, Liu Qingyun and Zhang Jiahui, Gu Tianle and Zhang Jiahui, or Jacky Cheung and Zhang Jiahui, although related to the plot factor, but the lineup is not strong enough, all of them are feathered.
For now.
If Hong Kong films want to break the billion box office in the mainland market, as long as they do not violate the laws of experience, they can almost be described as probing for things.
But outside the lineup, what needs to be avoided is Wang Jing's directorial fried rice and chaotic stew, because the film market has long been different from before, and the audience's aesthetic preferences and pickiness have been transformed and improved several times.
This law still works for mainland and even Hollywood movies.
Of course, some unconventional box office performances are not among them.
The next batch of big-budget Hong Kong films is gearing up.
This time, the range target should be another magnitude of box office, unless there is no extravagant box office.
Take the films to be screened as an example, that is, "When the Wind Rises Again", "Wind Forest Volcano", "Goldfinger" and "Sweeping Drugs III", which have been mentioned many times, are all large-scale police gangster genre films with an investment cost of more than 200 million.
Among them, "When the Wind Rises Again" and "Sweeping Drugs III" will be unveiled at the 21st National Cinema Domestic Film Promotion Conference.
First watch "When the Wind Rises Again", directed by Weng Ziguang and starring Aaron Kwok and Liang Chaowei.
As far as this lineup is concerned, the depth, quality and performance of the film are guaranteed, depending on how the director finds a balance between artistic pursuit and film viewing pleasure, and this film is also the director's first shot since "Blood and Plum", escorted by two actors with strong acting skills, if the balance between business and art is right, it is expected to become a milestone for Hong Kong films.
Many people may say that the movie has been on hold for a long time, but each movie has its own situation, some of which are because of poor quality and cannot be seen, but this "When the Wind Rises Again" is absolutely not possible. Some people say that similar genres have been filmed badly, but to be honest, Wang Jing is not actually the quality assurance of Hong Kong films.
Therefore, the reputation of "When the Wind Rises Again" will be good, the only thing to worry about is as above, if Director Weng insists on the depth of the film, it will be a severe test for the market and the film itself.
The situation of the other "Wind Forest Volcano" is similar to that of "When the Wind Rises Again".
They are all jokingly called the "three years and three years" series, but this time they did not appear in the list of theatrical promotions, which means that the news that Mak Junlong said that the film schedule will be released until next year is true.
Its cast is Jin Chengwu, Leung Ka Fai, Liu Qingyun and Gu Tianle, plus a high circle, including a number of idol and powerful actors. In addition to the lineup, Mai Junlong used the first work "Zombie" as the bottom, which made people look forward to his shot again, especially the film is a large-scale production police gangster theme, inheriting the traditional advantages of Hong Kong films, under the combination of the two, it cannot be ignored.
The previous work "Zombie" achieved a box office performance of more than 17 million in Hong Kong, which is already very good for the new director, and the image is sharp and the style is old, so Mak Junlong is indeed a good jun material, which can be called the new director of Hong Kong in recent years with Weng Ziguang.
The film also has a milestone.
Director Zhuang Wenqiang has been working hard to polish the script after "Peerless".
After nearly three years of filming this "Goldfinger", liang Chaowei, Andy Lau and Ren Dahua starred, and the filmmakers revealed that the investment exceeded 350 million Hong Kong dollars, and the front and back of the stage had high hopes for it.
The film is based on the prototype of the commercial crime story of the 1970s and 1980s, and Zhuang Wenqiang wrote and directed it. From the script to the finished film, there is nothing to worry about in terms of quality, but in fact, this pure "commercial crime" theme is not new to Director Zhuang at all, and the previous three parts of the "Eavesdropping" series have been filmed enough.
So in fact, he suddenly turned around after "Peerless" and went to do traditional hong Kong films, which is quite confusing.
Of course, this is definitely the director's freedom.
The film has a strong lineup, following the advantages of traditional Hong Kong films, and there is no doubt about the ability of Zhuang to control the film.
But the subject matter is also traditional, how can it be filmed with new ideas.
Finally, let's talk about "Anti-Drug III".
Frankly, I have always been less interested in the work of director Qiu Litao.
A few works, early "The Legend of the Prince", "Eight Immortals Shop Of Human Meat Char Siu Bao", "Hong Xingzai's Jianghu Storm" and "Yin yang road" series, etc., the recent works are "Anti-Drug II" and "Bomb Disposal Expert II.", overall the quality is medium.
As far as the viewing impression is concerned, his works have always lacked true depth and meticulous polishing.
Among the above films, Liang Chaowei starred in "The Great Storm of Hongxingzai" or the one with the strongest tension, the "Yin Yang Road" series is purely shoddy, and the reputation of "Sweeping Drugs II" collapsed on the basis of the previous work, and the performance of "Bomb Disposal Expert II" has improved.
But in the end, this "Sweeping Drugs III" successfully aroused the interest of the audience.
If from the perspective of Hong Kong films, Qiu Dao is actually the backbone, has always insisted, not picked and picked a lot of low-cost small productions, his characteristic is "more, faster and save money", is this not the portrayal of Hong Kong film history?
But as I said before, the times have changed, the reverse forced Hong Kong films to make changes, such as seven days to shoot, two weeks to shoot and other history has been swept into the garbage heap, now the requirement is not only to have the creativity and good look of traditional Hong Kong films, but also to emphasize the plot, performance and costumes, the refinement of the scene, high-end upgrades, otherwise the market will not give you a chance.
With two consecutive commercial films of more than one billion, director Qiu Litao finally stood in the center of the stage.
Including the three directors mentioned above, Director Zhuang needs no more words, and the other two new directors still need a market explosion to lay the foundation, if the film breaks out, the future is unlimited.
This is the power of the market.
Why is "Anti-Drug III" worth looking forward to?
First of all, in the case of the collapse of the reputation of the previous work, the boss of Huanyu changed the general.
As we all know, if you only consider the box office factor, you can continue the old lineup and increase the publicity, generally speaking, unless the reputation collapses again, the probability of a sequel explosion will be very high. But Lin Xiaoming publicly hand-picked Aaron Kwok to parachute into the third part, and then summoned Liu Qingyun to return, which is an obvious signal, in line with "Peerless", not only to the box office, but also to word of mouth.
The second is Aaron Kwok, who is picky about the script, and cooperated with director Qiu Litao for the first time.
As mentioned before, 95% of the works produced by Hong Kong films every year belong to the commercial entertainment genre, while Aaron Kwok has rarely taken over pure commercial films since the mid-2000s, and the commercial productions he has taken over are both word-of-mouth and box office double-hit genres, such as "Cold War" and "Peerless", which are milestone works of Hong Kong films in the last decade.
Therefore, he is willing to take over the filming of "Sweeping Drugs III", one is at the invitation of the owner of Huanyu, and secondly, the screenplay of the film will inevitably be improved and improved compared to the previous work, and this conclusion can undoubtedly be established. Under the premise of great acting, Aaron Kwok began to "look for a new movie role", and his mood changed, which made people more curious about what kind of changes his performance would produce.
Judging from the news at the scene, Liu Qingyun is also in a state of courage and fights with Aaron Kwok.
There is no doubt that the collision of a good actor and a good script will inevitably have a strong boost to the movie.
Finally, "Sweeping Drugs III" set a record for the longest shooting in qiu dao's history.
In fact, for filmmakers, the box office is good, but the reputation will last forever, and director Qiu Litao, who has made countless small-cost films, will be willing to be stamped with a "quality stream" chapter?
The answer is naturally no, so this time it must be all out.
If nothing else.
The above four films are all hong Kong film seeds that started with the "billion-level" box office.
And if the balance between business and art, but also the creative reputation is excellent, unlocking the next magnitude of the box office is just around the corner.
Or two billion, or even three billion?
The market is always changing.
Take a long-term view.