Amphenol, as a world-renowned connector manufacturer, faced with fierce market competition, introduced Zoho CRM to improve sales efficiency, break the barriers of time and space, and achieve rapid business growth. Choosing the right digital tool is critical for your business, and Amphenol's partnership with Zoho proves that what's right is best.
Amphenol is a world-renowned connector manufacturer founded in 1932 and has a history of nearly a century, focusing on designing, manufacturing and selling various types of connectors and related products, covering a wide range of applications, including aerospace, automotive, communications, industrial equipment, medical devices, energy, etc. Today, Amphenol is the world's second-largest connector manufacturer, earning the trust of a wide range of customers with its high-quality products and reputation.
However, as the market dividends gradually decrease and begin to fluctuate, Amphenol, like the vast majority of enterprises, is facing the situation of "blocking in the front and chasing soldiers in the back", and the homogeneous competition is intensifying very obviously, especially in the domestic market with a more competitive environment, even if it has a global supply chain and a strong production line, it cannot rely on past experience to stabilize its position in the industry, and it is urgent to achieve business breakthroughs to adapt to the changing market environment, so as to achieve more stable and rapid growth.
"We want to be able to focus on our customers." Jessica Tan, Asia Pacific Channel Business Manager at Amphenol Technology Co., Ltd., said, "Although ERP can meet certain business needs, it cannot carry the sales function. ”
Focus on your business for faster growth
In recent years, China's manufacturing industry has returned to the expansion range, and has stepped out of the upward trend in small-scale shocks, and the increase in market demand is a good thing for all manufacturing companies, but it also means that business competition will be more intense. For Amphenol, many competitors offer similar products and solutions, and customer choice relies more on factors such as price, delivery speed, and after-sales service, so to achieve a breakthrough in the business, you need to focus more on the customer itself, provide them with value and quality service, and thus earn trust.
"We have been using the ERP system to conduct business, although ERP can carry part of our business work, but this technical barrier still has a very big impact on our business development, the most obvious is to distract the energy and attention of our sales staff, disrupting the sales rhythm." Jessica said.
In addition, technical hurdles in the system led to data delays, untimely information, and customer service, which was completely unnecessary for the sales team. We wanted to be able to focus all our energy on our customers, but the reality was that we were already overwhelmed by systemic issues. ”
Although Amphenol maintains a relatively uniform standard for business digitalization practices, Jessica has decided to introduce a new system for business management because of the independence and autonomy given to its globally distributed factories and branches, which allows it to respond flexibly to the unique circumstances and needs of each market.
"Time and energy are too valuable, and our team should focus on the customer itself, rather than struggling with data synchronization and untimely operation, and it is unlikely that it is a technical hurdle to eliminate the distractions that will make our business grow faster." Jessica added.
An integrated system that breaks the barriers of time and space
While Amphenol gives its factories and branches sufficient independence and autonomy, it is still important to maintain data consistency in the context of its globalization strategy. This is one of the big reasons why Jessica chose Zoho CRM as its sales management system.
"Flexibility was a very important consideration for us when choosing a CRM system. For example, we are in charge of the business in the Asia Pacific region, and we need to consider how to synchronize the business data with the headquarters, and the SaaS model of Zoho CRM can meet our needs. ”
In fact, for many enterprises that carry out global business, the difficulty of data interoperability is a common problem, in addition to geographical restrictions and cultural differences, the barriers between application systems will further amplify these problems. This requires enterprises to fully consider various factors before making a choice based on their own strategic background, but there is no doubt that an integrated system can break the limitations of time and space.
For example, the Zoho CRM mobile app allows salespeople to do business anytime, anywhere without worrying about geographical restrictions, and allows them to stay informed about customer interactions and needs, so as to provide customers with a consistent service experience.
"In the process of selecting a CRM, we actually came into contact with a lot of CRM systems, but on the whole, Zoho CRM made us very satisfied in terms of system stability and ease of operation, and its overall interface was also very friendly, which was very suitable for us in terms of practicality. In addition, it is equipped with an APP, and it also provides a lot of personalized and customized functions, which can fully meet our needs. ”
Digital tools are the best
In the digital age, from small and medium-sized enterprises to multinational groups, they are all facing a common problem when choosing tools: whether they are suitable for their own use. This consideration process involves many elements, such as business needs and goals, system adaptability and flexibility, technical support and services, data security and privacy protection, and so on.
For a large multinational group like Amphenol, it is very difficult to use the same system from top to bottom, so Jessica needed to find a system that could take into account the local market in China and ensure smooth communication with overseas customers and headquarters. While maintaining its international genes, Zoho CRM is deeply involved in the local Chinese market, from the underlying data support to the front-end application, from data security to service support, all of which maintain high-quality standards and comprehensive performance, which is perfect for Amphenol.
Jessica said: "From a business point of view, the biggest feeling I have with Zoho CRM is that a lot of data quantification is more convenient and faster, especially the reporting function of Zoho CRM has made me shine, such as converting a project into quantifiable reports, and we can keep an eye on the progress of the project at any time." ”
How to measure whether the system is suitable for enterprise use, and the degree of acceptance and implementation of the system within the enterprise, are also very intuitive evidence. "After the system went live, our entire team felt the efficiency improvement, including the management, and it was much easier to monitor the business situation. Now we are trying to add ZohoBI tools to our application to support us in more complex data analysis. ”
After the official launch of Zoho CRM, Jessica led the business team to quickly enter a new rhythm and develop the business more easily. "Zoho CRM is user-friendly, mobile, personalized, and intelligent, especially in terms of business processes, and meets almost all of our CRM needs." Jessica added.
End
When it comes to digital transformation, it's important for companies to choose the right tools for their business, as the saying goes, "what's right is best", and Amphenol's partnership with Zoho confirms this.
The right tool for your business means one that fits into your organization's existing processes and culture, providing flexibility and customisation. A good tool is not only powerful, but it should also be able to really help enterprises improve efficiency, reduce costs, and improve customer experience.
In the future, with the continuous development and transformation of digital technology, enterprises will face more abundant and complex choices. Therefore, companies need to keep an open mind and keep learning and experimenting with new digital tools and technologies to adapt to market changes and the evolving business needs.