The unstoppable BYD has once again become the "top stream" of China's new energy vehicles.
On July 25, BYD once again threw out the "Double Song King Fried" at the new car launch conference held in Kaifeng, Henan, the "ancient capital of the Eight Dynasties" - Song L DM-i and Song PLUS DM-i equipped with fifth-generation DM technology. The two models are positioned as medium-sized SUVs, with a fuel consumption of only 3.9 liters per 100 kilometers and a comprehensive cruising range of more than 1,500 kilometers on full fuel and full charge.
The Song family's "Double King Fried" is launched, demonstrating BYD's determination to promote technology inclusion and continue to lead the reform of the new energy vehicle industry. Behind the "Shuangsong" new model to create the "3 era" of SUV fuel consumption and set a new benchmark for SUV models in terms of fuel consumption and endurance, the blessing of excellent tire brands is naturally indispensable. The author understands that in recent years, Sailun, which has risen strongly in the OEM supporting market with liquid gold technology, is also a tire supporting enterprise for some of the new models of the BYD Song family.
It is reported that the 225/60R16 tires of the BYD Qin L DM-i and Seal 06 DM-i models that previously adopted the fifth-generation DM hybrid technology are exclusively matched by Sailun. This time, Sailun once again supports the new models of the BYD Song series, helping to rewrite the history of global automobile fuel consumption and injecting surging impetus into the development of China's automobile industry.
Liquid gold tires bless the "top stream" of new energy
Continuous technological innovation has always been BYD's distinctive logo. As He Zhiqi, executive vice president and COO of BYD passenger car, said at the press conference: "Technology should not only become the top stream of the car circle, but also the top stream of society, so that more people can enjoy the changes brought by technology to life, this is what BYD wants to do!" ”
It is the unremitting pursuit of technology that makes the new models of the Song series SUV among the "top stream" of new energy vehicles. With the entry of BYD's "Shuangsong", SUV fuel consumption has entered the "3 era", as the first use of BYD's independent research and development of the fifth-generation DM hybrid technology SUV model, BYD "Shuangsong" two models can achieve a comprehensive mileage of 1500 kilometers with full fuel and full power, in the early media test, more testers have opened more than 2000 kilometers of measured mileage, and the energy consumption index is extremely superior.
Industry insiders believe that this is another "industrial miracle" created by BYD after the Qin L DM-i and Seal 06 DM-i.
The "top stream" of new energy SUVs must be matched with the "top stream" of tire technology. With the strong support of the world's first liquid gold technology, Sailun has broken the "devil's triangle" that has plagued the development of the tire industry for a hundred years, which not only reduces the rolling resistance of tires and greatly reduces the energy consumption of automobiles when driving, but also improves the anti-slip and wear-resistant performance, making driving safer, energy-saving and more comfortable, and has a natural blessing effect on the performance pursuit of new energy vehicles.
It is understood that the liquid gold tires supplied by Sailun for the models of BYD Song L DM-i and Song PLUS DM-i are C01 new energy special tires with low rolling resistance, strong wet grip and high wear as the core. Its self-developed noise simulation technology, using interactive pitch design, can effectively reduce tire noise, with soft tread rubber and accurate sidewall buffer design, making driving more comfortable; The composite tool groove design technology can improve the tire ground contact area and the rigidity of the tread block, balance the pressure distribution, make the control more free, and make the driving safer, more intelligent and comfortable.
In addition to technical excellence, the two new cars of the BYD Song family are equipped with a number of high-end configurations, combined with China's unique aesthetic design, to upgrade the stylish and atmospheric appearance. The sidewall of C01 new energy special tire adopts high-precision laser engraving process, with delicate texture, highlighting excellent texture and layering, creating high-end quality both inside and outside, and complementing the high-value appearance of the new "Shuangsong" model.
At the same time, Sailun C01 has been highly adaptable to BYD's chassis, making the braking distance shorter, improving safety performance, and allowing the vehicle to have good dynamic performance and driving experience.
With the blessing of Sailun tires, the performance of the new BYD Song series models is more superior, allowing more consumers to experience technology and make travel better.
Sailun takes advantage of the situation to lay out the tire supporting market
He Zhiqi revealed a set of dazzling data on China's auto industry at the launch of BYD's new model: "From 2011 to 2020, the market share of Chinese brand SUVs increased from 28% to 47%. In 2023, Chinese brands will account for 55.4% of the SUV market. Of the top five SUV selling models, four are Chinese brands. ”
Behind this, China's auto industry is rising with a thunderous momentum, writing an amazing and brilliant chapter on the global auto industry stage. In particular, China's own brand automobiles represented by BYD, Geely, Changan and Chery have performed well, and have become the pillar force leading the development of the global automotive industry and the new vanguard of promoting the transformation of the global automotive industry.
In this context, Sailun has taken advantage of the rapid development of China's automobile industry and made efforts in the passenger car supporting market. As early as 2019, Sailun passed BYD's strict factory inspection and officially entered BYD's passenger car supporting system. Prior to the matching of Song L DM-i and 2025 Song PLUS DM-i, Sailun Liquid Gold Tires have been successfully equipped with BYD Yuan PLUS, Qin L DM-i and Seal 06 DM-i, with tire specifications covering 16 inches, 17 inches and 18 inches.
The field of automobile factory supporting has always been a must for tire brands, and it has become a high-end "arena" for tire head enterprises due to the extremely high requirements of car companies for the performance parameters of factory tires. Breaking the "Devil's Triangle", Sailun liquid gold tires are well-known in the industry for their low rolling resistance, strong wet grip and high wear and tear, and have excellent blessing effects in challenging new heights in the industry for automobile brands, and have repeatedly become the preferred choice of tires for mainstream car manufacturers.
Up to now, in the domestic brand passenger car tire supporting market, Sailun has a layout in the four leading automobile brands of BYD, Geely, Changan and Chery, and has achieved supporting cooperation in BYD Dynasty series, Ocean series, Geely Emgrand, Ruilan, Galaxy, Changan Deep Blue, Chery Jietu series, as well as NIO, BAIC off-road vehicle and other models. In the market of foreign brand passenger car tires, Sailun has entered the supplier system of FAW-Volkswagen, and has been in technical exchanges and business docking with OEMs such as Hyundai, Ford, General Motors, and Stellantis (Stellantis Group).
Occupying the supporting market of mainstream car manufacturers can not only bring about an increase in tire sales with popular models, but also greatly enhance the brand influence. Through its strong performance in the supporting market and the deep cultivation of users in the replacement market, Sailun's influence in the tire industry has steadily increased. In the list of the top 20 companies in the global tire industry in 2024 published by United Kingdom's "tyrepress" magazine, Sailun entered the top ten in the world. In the list of "China's 500 Most Valuable Brands" in 2024 released by the World Brand Lab, Sailun Group's brand value exceeded 100 billion yuan for the first time, and achieved double-digit growth in brand value for seven consecutive years, becoming a veritable leader of China's tire brands.
Standing at the top of the rising tide of China's automobile industry, Chinese tire brands are ushering in a once-in-a-lifetime development opportunity, and we look forward to Chinese national brands such as BYD and Sailun to continue to move forward hand in hand and create brilliance in the great wave of industrial transformation.