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Text: Xixi Guiquan
Editor|曦曦Guiquan
Shocked the entertainment industry! "Brother with goods" Dong Yuhui actually resigned? What has happened to this "Internet celebrity professor" who has made countless people love and hate? A vigorous "resignation turmoil" is being staged, let's take a look at the untold story behind it.
A wonderful flower in the live broadcast industry has withered like this? Don't worry, it's far from that simple. Let's listen to me, a veteran entertainer, tell you about it and uncover the fog behind this turmoil.
Dong Yuhui, this name can be described as thunderous. From an unknown English teacher to a top anchor with an annual income of hundreds of millions, his rise is legendary.
Who would have thought that just when his career was in full swing, he suddenly announced that he would leave the Oriental Selection, which made him popular. As soon as this news came out, it immediately caused an uproar on the Internet.
What was the reason for Dong Yuhui to make this decision? Is it solo or something else hidden? Dongfang Selection has lost this trump card, how should it deal with it? Let's take our time.
Dong Yuhui's rise to power
In 2022, New Oriental will transform into a live broadcast to bring goods, and Dong Yuhui will quickly become popular with his humorous anchor style and profound knowledge.
He perfectly combined bringing goods with knowledge popularization and created a new live broadcast model. Driven by him, Dongfang Selection's sales have been rising, and it once became a benchmark in the live streaming industry.
However, success is also Xiao He, and defeat is also Xiao He. Although Dong Yuhui's personal charm has brought huge benefits to the company, it has also made the company overly dependent on a single anchor.
According to industry analysts, this over-reliance may be one of the important reasons for the parting of ways between the two sides.
The truth about the breakup
According to people familiar with the matter, Dong Yuhui and the company have differences on the future development direction.
Dong Yuhui hopes to have more room to play in the dissemination of knowledge and cultural export, while the company pays more attention to commercial interests.
This difference in philosophy eventually led to a parting of ways. Interestingly, after Dong Yuhui announced his resignation, Dongfang Selection's stock price fell instead of rising.
This fully illustrates the importance of Dong Yuhui to the company. Some analysts even predict that after the loss of Dong Yuhui, Dongfang Selection's revenue may decline by more than 30%.
Dramatic twist
However, things soon took a dramatic turn. Just when public opinion was boiling, Yu Minhong, the founder of Oriental Selection, suddenly announced a startling decision.
He transferred 100% of the equity of the subsidiary "Walking with Hui" to Dong Yuhui at a price of 76.58 million.
What's even more jaw-dropping is that Yu Minhong also said that he would find a way to arrange this money, which is equivalent to giving the company to Dong Yuhui for nothing.
This decision undoubtedly drew a successful end to this "resignation turmoil". But at the same time, it has also sparked more speculation and discussion.
Some people think that this is Yu Minhong's trick, which not only preserves the company's image, but also leaves room for future cooperation.
There are also those who believe that this is a disguised "break-up fee" to settle possible disputes.
Benefits for all parties?
Either way, the outcome seems to have gotten what all parties wanted. Dong Yuhui was given greater autonomy to continue to develop according to his ideals.
Dongfang Selection got rid of its dependence on a single anchor and had the opportunity to readjust its strategy.
Through this move, Yu Minhong showed generosity and foresight and won the favor of the public.
The future of Oriental Selection
So, where will Dongfang Selection, which has lost its ace anchor, go? It is reported that the company is actively cultivating a new anchor team, and is also increasing investment in the supply chain, hoping to create more of its own brands.
In addition, they are also trying to open up new business areas and try to get rid of the over-reliance on live streaming.
Some experts pointed out that this "crisis" may actually become an opportunity for the transformation and upgrading of Oriental Selection.
After the loss of Dong Yuhui, the company had to re-examine its business model, which could lead to more long-term development.
Dong Yuhui's next step
At the same time, we can't help but ask: What will Dong Yuhui do after he leaves Dongfang Audition? It is reported that he may focus on the creation of personal IP and enter the broader field of culture and education.
There is also speculation that he may cooperate with other platforms to create a new live streaming model.
In any case, this "resignation turmoil" has sounded the alarm for the entire live streaming industry.
It reminds us that in this fast-changing market, over-reliance on personal IPs is extremely dangerous.
How to build a sustainable business model and how to balance business interests and personal development are all questions that every practitioner needs to ponder.
Bold predictions
Finally, let's make a bold prediction about a few of the possible impacts of this turmoil:
- The live streaming industry may usher in a wave of reshuffle, and more companies will focus on team building rather than individual anchors.
- Knowledge anchors may become the new outlet, and more talented people will enter the field.
- Live content may become more diversified, no longer limited to a simple delivery model.
- The relationship between individual IP and the platform may be redefined, and the cooperation model between the two parties may be more flexible.
Overall, this turmoil, although it came suddenly, may become a catalyst for the evolution of the entire industry.
As one industry insider put it:
"It's not the end, it's a new beginning."
Let's wait and see where this turmoil will take the live streaming industry.
In any case, what is certain is that this story is far from over, and there will be more to discover.
This "resignation turmoil" is not only an important node in the development process of Dongfang Selection, but also may become a turning point for the entire live streaming industry.
It reminds us that in this fast-changing market, only by constantly innovating and keeping pace with the times can we remain invincible in the fierce competition.
Let us witness the transformation of Oriental Selection and look forward to it blooming more brightly in the future!