Original title: A number of popular tourist cities announced that except for some key scenic spots, no reservation is required——
Cancel the reservation of the scenic spot, how does the tourist experience (let the people live a better life)
Recently, Beijing, Wuhan, Changsha and other popular tourist cities have announced that except for some key scenic spots and museums, other scenic spots will cancel reservation requirements. It coincides with the peak of summer tourism, how do tourists feel overall after canceling their reservations? What else is there to do to make the visitor experience better? The reporter paid a visit.
Walk-in skip-the-line travel adds flexibility and convenience
Summer is coming, Wang Haihong, a tourist from Weifang, Shandong Province, came to Beijing with her children. According to the plan, they came to the Summer Palace early in the morning.
The reporter saw at the entrance of the scenic spot that tourists do not need to make an appointment, they can buy tickets at the manual ticket window, or they can scan the QR code posted at the door to buy tickets online. At the entrance to the park, visitors queue up in an orderly manner and wait for the staff to check their tickets in turn. "To save time, visitors can buy tickets in advance through the online ticketing platform and don't have to queue up at the ticket window." The staff of the Summer Palace Scenic Area said.
"It's good to cancel an appointment, the reservation process is cumbersome, and if you don't have an appointment, the whole travel plan has to be changed." Wang Haihong said that the walk-in exemption greatly increases the flexibility and convenience of travel.
On June 20, the Beijing Municipal Bureau of Culture and Tourism issued the "Initiative on Improving the Basic Service Quality of Summer Tourist Attractions and Practicing Civilized Tourism", in order to continue to improve the basic services of tourist attractions, in addition to the Forbidden City, the National Museum and other tourist attractions and open to the outside world, the city's tourist attractions have completely canceled the reservation requirements. The reporter learned that the reservation requirements for Beijing municipal parks have been completely cancelled; Since 2023, according to the principles of scientific assessment, classified management, and convenience for the masses, the reservation mechanism has been optimized, and more than 90% of museums in Beijing have canceled the reservation mechanism, and visitors can purchase tickets or enter the museum directly without making an appointment.
Recently, the Wuhan Municipal Bureau of Culture and Tourism in Hubei Province announced that from July 1, 55 A-level tourist attractions in Wuhan, including the Yellow Crane Tower Park, have completely canceled the reservation requirements for entering the park. In the case that the number of tourists does not exceed the maximum carrying capacity of the scenic spots, tourists can go to these scenic spots at any time to purchase tickets to enter the park.
Some scenic and free scenic spots, because they do not require reservations, have become a must-visit place for many Wuhan citizens and tourists. At 5 o'clock in the afternoon, at the west gate of Chufeng Garden in Wuhan East Lake Scenic Area, Ms. Gao, who lives in Wuchang District, went straight through the turnstile without showing any documents or security checks, and easily entered the East Lake Scenic Area. "A few years ago, the scenic spot implemented reservation and flow restriction control for some areas and time periods where tourists concentrated, and even though I was very close to the scenic spot, I rarely came. Now that I've canceled my appointment, I'll be walking around with my family whenever I'm free. Ms. Gao said.
Not only Ms. Gao, the reporter saw in the East Lake Scenic Area that there are many citizens who come here to walk, and there are also many tourists who ride sharing bicycles. Su Xue, the commentator of the East Lake Scenic Area, introduced that in order to improve the tourism service of the scenic spot, the commentator will continue to learn and polish the explanation repeatedly. During the holidays, the scenic spot will also set up a number of volunteer service booths to provide consultation, information and ticketing services for tourists.
Outside the Hunan Lei Feng Memorial Hall in Wangcheng District, Changsha City, Hunan Province, a lot of "popularity" gathered early in the morning - tourists from other provinces and cities who came from afar to visit Lei Feng's deeds, and local teenagers who participated in the social practice activities of the "Lei Xiaofeng" seed project in the venue, slowly gathered to the visitor center.
Following the queue of tourists, after checking the luggage at the security checkpoint, the gate of the venue opened early, and there was no need for any formalities to enter the venue.
"It's supposed to be a free visit, but you don't need to make an appointment!" Mr. Wu, a citizen of Changsha, was amazed by the convenience, "In two days, I will also bring my child over to participate in practical activities to help him unlock a different kind of vacation." ”
On July 3, the Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television issued an announcement, clarifying that from July 6, 77 A-level tourist attractions in the city will cancel real-name reservations if the number of tourists does not exceed the maximum carrying capacity. As one of the A-level scenic spots in Changsha, Hunan Lei Feng Memorial Hall also quickly followed up. "Now when tourists come to visit, except for groups of more than 15 people who need to make an appointment in advance when they need free explanations, other scattered tourists and small and medium-sized groups, as long as the venue is open, are ready to enter the museum." Zhang Luqi, head of the propaganda section of the Hunan Lei Feng Memorial Hall, said.
After the reservation is cancelled, some scenic spots take measures such as delaying service and restricting the flow of people
It is the peak summer tourism season, will the cancellation of reservations in some scenic spots lead to a sharp increase in passenger flow and reduce the tourist experience? The reporter also visited to understand the response measures taken by the scenic spot.
Recently, the exhibition "Exploring the Ancient Shu Civilization - Sanxingdui and Jinsha" at the Grand Canal Museum in Beijing has been widely welcomed by citizens and tourists.
During her stay in Beijing, Wang Haihong also went to see the exhibition. "In the visit instructions of the Grand Canal Museum, it is clearly stated that there is no reservation for visits, and the Sanxingdui exhibition is also free of reservations." Wang Haihong said that she had waited a long time to see the exhibition "Exploring the Ancient Shu Civilization - Sanxingdui and Jinsha" at the Grand Canal Museum. Due to the large number of visitors, the staff imposed restrictions on the number of visitors entering the exhibition hall.
To Wang Haihong's relief, the Grand Canal Museum extended its service to 8 p.m. on the same day, not only to see the relevant exhibitions of Sanxingdui, but also to visit all the exhibitions related to the Grand Canal. The reporter's investigation found that due to the long summer, the large number of people traveling, the composition of the huge and complex tourists is easy to cause "gathering" and "gathering", in order to allow tourists to have a better travel experience, a small number of popular scenic spots, open to the outside world and popular exhibitions have taken certain measures to limit the flow.
At 10 o'clock in the morning, the weather has begun to get hot, walking into the east gate of Wuhan Yellow Crane Tower Park, the window of the ticket office is constantly inquired about ticket purchases and scenic spots. With just a short queue, you can buy physical tickets by cash or online payment. "We have also set up ticket windows at the south and west gates, so visitors can buy tickets to enter the park at any time." Lu Qixing, deputy director of the Yellow Crane Tower Park Management Office, said that in addition to offline ticket purchases, tourists can also buy tickets online through some e-commerce platforms without any reservations.
With the ticket, go up the stairs, and after checking the ticket at the ticket gate, you will officially enter the Yellow Crane Tower Park. At this time, many tourists have gathered in the park. "We received about 5 million visitors last year, with an average of about 15,000 visitors a day." Lu Qixing said that in order to ensure the safety of the park, the park has set a maximum daily visitor carrying capacity of 50,200 people, when the number of people who buy tickets to enter the park reaches the maximum carrying capacity, the online ticket sales will be stopped, and at the same time, the staff will also set up diversion railings at the three gates of the park to ensure that tourists can enter the park in an orderly manner through the peripheral diversion and batch entry method.
After crossing a small road, you will walk in front of the main building of the Yellow Crane Tower, where bustling tourists keep coming in and out. "The maximum carrying capacity of the main building of the Yellow Crane Tower is 2,000 people, and when the number of visitors to the main building reaches this upper limit, the staff will activate the 'tidal' traffic mode to divert tourists." Lu Qixing pointed to the turnstile at the entrance of the main building and said, "The turnstile can record the number of people in the main building at any time, so that the staff can take emergency management measures accurately and in a timely manner." ”
Some cultural and tourism venues retain the reservation mechanism
Cultural and tourism venues that still retain the reservation system have also actively launched optimized reservation services.
At present, the Palace Museum still implements an appointment system. According to the Ticket Booking Instructions, the Palace Museum does not sell same-day tickets, and all visitors (including those who enjoy preferential policies and their escorts) must make a real-name reservation for the visit, and annual ticket visitors must register for the visit at least one day in advance. Only one ticket can be reserved per visit date with the same ID. According to incomplete statistics, a small number of super popular scenic spots and units open to the outside world, such as the Palace Museum and the National Museum, still require an appointment to visit.
For popular scenic spots and units open to the outside world, the reservation system plays a certain role in limiting the flow of tourists, preventing tourists from overloading and affecting the experience, and at the same time, preventing adverse effects on scenic spots and units open to the outside world, such as excessive flow of people may cause damage to cultural relics.
On the eve of the summer of 2024, in order to further improve the audience reception service and cope with the large flow of people in the summer, the Beijing Municipal Administration of Cultural Heritage requires all museums that retain the reservation mechanism to make a plan in advance, appropriately increase the number of tickets or reservation places in combination with their own carrying capacity, and extend the opening hours by opening in advance or delaying the closure of the museum, so as to meet the needs of tourists to the greatest extent. At the same time, publicity and guidance should be strengthened, and the public should be informed of the formal channels for visiting appointments through online announcements and increasing the number of guides.
In terms of canceling real-name reservations, Changsha Cultural Tourism also pays attention to "classified policies". At present, Yuelu Mountain · Orange Island Tourist Area (including Yuelu Mountain, Orange Island, Yuelu Academy, Xinmin Society Former Site four sub-scenic spots), Ningxiang Huaminglou Scenic Area, Hunan Museum, Hunan Science and Technology Museum, Hunan Botanical Garden 5 scenic spots, still need to make a real-name reservation.
At the entrance of Yuelu Mountain Scenic Area, the reporter saw that during peak hours, there was still a queue at the entrance.
"Last year, the number of tourists in the scenic area reached 29.8 million, and on some days there was a situation where the carrying capacity of the scenic spot was exceeded, and the number of tourists increased rapidly compared with the previous year." Yang Shulan, Secretary of the Party Committee of the Yuelu Mountain Scenic Area Administration of Changsha City, said, "From the perspective of safety, experience and ecological protection of the scenic spot, we still retain the reservation mechanism. ”
Despite this, in the face of the peak of summer tourism, the scenic spot has also solved the imbalance between supply and demand as much as possible by optimizing services.
"On the one hand, the reservation system has been comprehensively upgraded, and the reservation service has been made more refined, transparent and convenient by reasonably setting the ticket release time; At the same time, the reservation mechanism will be optimized, and the 'no-show ticket' will be backfilled in time to meet the needs of tourists to the greatest extent. On the other hand, the hardware facilities will be upgraded, the face recognition function will be increased, the time for entering the park will be reduced, and the traffic efficiency will be improved. At the same time, we will enhance guidance services and add green channels for special groups to enhance the experience of tourists within the carrying capacity of the scenic spot as much as possible. Yang Shulan said.
Source: People's Daily