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Seeking change from the new to the future: Observation on the construction of cadre ability and style behind the cultural tourism fever in Xi County

"If a good thing survives, future generations can feel your intentions when they pay their respects. Don't worry about the sincerity of this world being disappointed, it's just a matter of being seen sooner or later. On June 13 this year, the "Walking with Hui" live broadcast team walked into Xi County, and Dong Yuhui, the head of the live broadcast group, was amazed again and again after visiting Xiaoxitian in Xi County.

Yu Minhong, the founder of New Oriental, said: "It's really the first time I've seen such a delicate clay sculpture. Generally, clay sculptures are not so delicate, time-consuming and labor-intensive, in fact, it is difficult to preserve......"

On the day that the "Walking with Hui" live broadcast group came to Xi County, the fans in the live broadcast room reached 100,000+, and the "Hanging Plastic Swan Song" Xiaoxi Tian became popular out of the circle. In the live broadcast room, netizens sighed one after another, "Five thousand years of civilization look at Shanxi!" Travel to Shanxi, read history, I love you in the beautiful Shanxi! "I'm also traveling with Yuhui to Xi County!" "The hanging sculpture here is so exquisite!" "It's so exciting in the camera, how shocking the scene should be!" "It's so shocking, I'll definitely go to Xi County to see it in the future!"

Editor's note: This "Xiaoxi Tianfei" is a practical test of the ability and style of cadres in Xi County, highlighting the huge heat energy inspired by the county's strengthening of the construction of the cadre team in recent years and the "love Xi County, fight for development, and win the future". Starting from the leadership and extending to the grassroots level, the Xixian County Party Committee has continuously carried out the "Ability and Style Construction Year" activities to guide cadres at all levels to enhance their hometown feelings, strengthen cultural self-confidence, and drive project fever and development fever with "cultural tourism fever".

The change of concept, the ability of cadres burst out of entrepreneurial passion

Millennial containment, glowing.

After "Walking with Hui", on July 2, CCTV's "Zhengda Variety Show" column team filmed the display of intangible cultural heritage such as the national treasure "Xiaoxitian", the hanging plastic flying dance, the Yangge of Lixiang, and the dough sculpture, as well as local food and snacks and beautiful countryside in Xi County.

On July 9th, Beijing Jihe Network came to Xi County to revisit the filming location of the game "Black Myth: Wukong", and took the Buddha Kingdom of Xiaoxi Tianxian Palace as the theme of the game. Fans who are keen on the game have come to experience the mysterious and unique charm of Konishiten.

In just one month, Xi County invited CCTV brand columns, Internet celebrities, and well-known online game companies to publicize the county's cultural and tourism industry in a big and multi-form manner. This is the epitome of the Xixian County Party Committee and the county government based on the actual conditions of the county, optimizing the development environment, highlighting the words "special" and "excellent", working hard, acting bravely, and promoting the high-quality development of cultural and tourism integration.

"We must truly change our style to do practical things, test our ability in practice, improve our service level in our work, grasp every publicity opportunity, and make Xixian cultural tourism popular." Lu Xuehui, deputy county magistrate of Xi County, said.

"Compared to the same period last year, Xiaoxitian's passenger traffic has increased by as much as 300%, which is undoubtedly an exciting achievement. This not only proves the charm and potential of 'Little Xitian, Big World', but also highlights the great role of cadres and masses in seeking development. Liu Xiaogang, the person in charge of Xiaoxitian Tourist Scenic Area in Xi County, said happily.

The idea has changed and the world is wide. The Xixian County Party Committee and the county government have given strong support to the integrated development of culture and tourism, introduced performance management measures for Xiaoxitian Scenic Area, allocated Xiaoxitian operation and management funds, and vigorously supported the follow-up development of Xiaoxitian; Break through the restrictions of public institutions directly under the government of Xiaoxi Tianjing Scenic Area, introduce market management mechanisms, explore the establishment of Xiaoxi Tianjing Area Cultural Tourism Development Co., Ltd., revitalize the human and material resources of the scenic spot, establish a commodity department, a tour guide department, a cultural and creative department, etc., enrich the business format of the scenic spot, and carry out business activities such as commodity sales, costume experience, and snack tasting, so as to truly turn cultural and tourism resources into economic resources that promote the income of the local people.

Xiaoxi Tianjing Scenic Area has held many symposiums on the high-quality development of scenic spots, inviting people from all walks of life to actively make suggestions and suggestions for the development of cultural tourism in Xi County; Organize personnel to visit Linfen Museum, Hongdong Guangsheng Temple, Hongdong Big Locust Tree, Quwo Jinguo Museum and other places to comprehensively improve the explanation, cultural and creative development, and operation and management of scenic spots. Commentator Liu Ying said: "Through these large-scale interview activities, Xiaoxitian became popular, and we felt very happy, but also felt a lot of pressure. We also need to improve the level of explanation, not only about Xiaoxitian, but also about the mountains of Xi County, the water of Xi County, and the pears of Xi County, so that tourists who come to Xiaoxi Tian can hear and feel the most beautiful Xi County, feel our most sincere service, and promote our Xi County better. ”

What should the cadres of Xi County look like, and what will Xi County look like in three years? The Xixian County Party Committee and the county government asked questions, and the majority of party members and cadres improved their abilities, had the courage to work hard, and dared to work hard, and handed over the "most beautiful answer sheet".

"There are many ordinary and ordinary cadres in Xi County, who are unknown and dedicated to their hometown and people with their infinite loyalty to the party and the cause, and their infinite love for their hometown and people. This is what 'Xi County cadres should look like'. This is the "Xi County cadre" described by Li Ting, a contestant in the "Ai Xi County, Fight for Development and Win the Future" keynote speech competition.

The Xi County Party Committee has always put political construction in the first place, and issued the "Notice on Carrying out the Study and Discussion of "Love Xi County, Fight for Development, and Win the Future" in the County, and organized all townships and county departments to closely follow the "3545" development strategy of the County Party Committee, focusing on "what the cadres of Xi County should look like" and "What Xi County will look like in three years" to carry out study discussions and speech competitions, promote the goal to be clear, the style of work to be changed, and the work to be more practical, so as to comprehensively build Xi County into a "pear fruit demonstration county, ecological health care place, and regional central city" Provide strong ideological support and strong spiritual strength.

A learning discussion of "Ai Xi County, Fight for Development and Win the Future" made the majority of party members and cadres in Xi County more clear about the goal of forging ahead; A keynote speech contest of "Ai Xi County, Fight for Development and Win the Future" sounded the rallying cry of the majority of party members and cadres in Xi County to charge ahead, bravely shoulder heavy burdens, and start a business.

The change of ability, the integration of agriculture, culture and tourism won a full house

On a summer night, the central commercial street of Xixian North Street is full of unprecedented vitality and vitality. On both sides of the street, a variety of food stalls line the streets, ranging from traditional Xi County specialties to innovative modern cuisine. "Boss, let's have two bowls of grits flour ......" and "Mom, I want to eat fruit and ......" The dialogues are intertwined into a beautiful melody. This is not only a street, but also a city stage full of warmth, and a feast of food, culture and life is being staged.

In order to reduce the operating burden of merchants, in addition to setting up booths for free to provide business venues, the Xi County Bureau of Industry and Science provided tables, chairs and benches, disposable gloves, chef hats, masks and other necessary business supplies free of charge to support the participation of merchants in an all-round way. This not only reduced the operating costs of merchants, but also stimulated their enthusiasm for participation, making the whole food festival even more lively.

"Over the years, the changes in Xi County are really impressive!" Liu Meili, a citizen, was full of emotion, "Especially this year, the liveliness of the snack street has made the whole county lively, and the fireworks on the street make people feel more cordial." Looking at the new neon signs, each of them has the unique charm of Xizhou, which makes our streets even more charming. There are also summer parties, "July 1st" parties, various cultural activities one after another, the whole county is very lively. Such a hometown has both external appearance and internal cultural heritage, which is both down-to-earth and full of human touch, which cannot but be loved! ”

The "cultural tourism fever" has leveraged the "night economy", and management problems have also arisen. Problems in traffic control, regional control, public health, and vendor operations are relatively concentrated. The county's public security, traffic police, housing and construction, market supervision, cultural tourism and other functional departments perform their duties, provide guarantees, and strive to let tourists have fun and travel with peace of mind. In the first half of the year, the county received a total of 130,000 tourists, with a comprehensive income of 220 million yuan from culture, business and tourism, truly transforming the popularity "flow" into an economic "increment".

During the "May Day" period, in the Xi County Loess National Geopark, a large-scale live performance "Fire Out of the Circle" integrating the long history and myths and legends of Xi County attracted tourists from the county and other places to watch. Participating in the performance were township cadres and cadres stationed in villages. "I didn't expect to be able to have an addiction to actors, not only to promote Xi County, but also to immerse myself in the way of life of the ancient sages." Wang Wei, a member of the village-based work team, played Pu Yizi in the play and spared no effort to promote Xi County.

"See the pear blossoms blooming again, Xi County is waiting for you." During the 2024 pear blossom season, Xi County has planned 7 township pear orchard scenery check-in places and scenic spots, and opened 4 pear blossom bus transportation lines, so that the people of the county and tourists who come to Xi County can take a car for free. An out-of-town tourist said: "I didn't expect to come to Xi County to see the pear blossoms and see several scenic spots. Xi County has really worked tourism. ”

On February 2 (the twenty-third day of the lunar month), accompanied by the enthusiastic singing, the activity of "Xizhou for a New Year· Go Home for a Happy Life" was passionately performed, attracting many citizens to take photos and check in, and immerse themselves in the charm of Xi County. Xi County's special food, trendy baking is addictive, giant Transformers, pear blossom fairy parade is dizzying, pear baby dolls, pop-up street dance performances, costume vendors and other forms of activities are both hardcore and exciting, all show the strong New Year flavor of Xi County. "Today's program is really exciting, the drum tower in front of me is getting more and more beautiful, and our Xi County is changing every day." Wang Jianlong, a local citizen, said that the red lanterns were hung high, the streets and alleys were full of joy, and the atmosphere of the New Year was getting stronger and stronger.

From "I want to do it" to "I want to do it". In recent years, the Xixian County Party Committee and the county government have encouraged the majority of party members and cadres to charge ahead, bravely shoulder heavy burdens, shine in different positions, and create a strong atmosphere of "wanting to do things, being able to do things, and getting things done".

Wang Jin, the guardian of Xiaoxitian's cultural relics, has been guarding cultural relics and researching cultural relics for more than 40 years, only doing one thing in his life, and sticking to one thing for a lifetime. Become a model for party members and cadres to start a business. The documentary "The Guardian of Cultural Relics", which was filmed based on him, has reached 6.671 million views, which not only promotes his dedication, but also achieves the purpose of promoting Xi County. Wang Jin said: "Cultural relics are not only the mark of the past, but also the link between the past and the future. Every guardian of cultural relics is the guardian angel of this historical heritage. In the face of the challenge of natural disasters, I will spend my life guarding the glory of the art of colored sculpture, and make Xiaoxitian bloom with dazzling brilliance with tenacity and dedication. ”

The revitalization of the change, the "3545" strategy has drawn a new blueprint

The change in the ability and style of cadres ultimately points to the change of revitalization.

One task after another has been pushed forward, and one by one deployment has been implemented in an orderly manner. The majority of cadres in Xi County are based on their own duties, pioneering and innovative, dare to do and be good at doing good deeds, which has led to the improvement of work style ability, and the whole county is going all out to build a pear fruit demonstration county, a regional central city, and an ecological health care place, and strive to write a new chapter in the socialist modernization of Xi County.

The county transportation bureau has opened Ewha bus in the county, set up 26 bus stops, with green as the background color, decorated with Xi logo and pear elements, and the "beautiful scenery of moving buses" is everywhere you go.

Guided by the construction of "double quality" in the city, the County Housing and Urban-Rural Development Bureau implements lighting, beautification and back street and alley hardening projects, with 30 "Xi" characters and 24 solar terms written on the background wall, representing the 3,000-year history and profound cultural heritage of the ancient city of Xizhou, integrating urban construction and cultural tourism, and showing the world a small city that has a long history but is thriving from the Book of Poetry.

The County Bureau of Culture and Tourism has created a global tourism route, and you can take the Pear Blossom Bus for free to visit the Jinxi Revolutionary Memorial Hall, the Ming Dynasty Grand View Tower, the Libo Garden and other scenic spots in Xiaoxitian Tourism; Focusing on the art of hanging sculpture and Xizhou Lixiang, folk dances such as "Hanging Sculpture Flying to the Sky" and "Pear Township Yangge" were choreographed, and intangible cultural heritage products such as pear baby paper-cutting and Xiaoxitian hanging sculpture image face sculpture were designed.

The county water conservancy bureau is in full swing to implement the ecological restoration project of the Zichuan River, realize the purple water of the river passing through the city, and make every effort to build a water town in the south of the Yangtze River in Shanxi Province, so that the small town of Xi County will be more flexible and charming.

The county public security bureau has built an AI police to patrol the scenic spot 24 hours a day, answer questions for the masses and tourists at any time, and escort the cultural tourism of Xi County......

One map, one force, all fields work together to revitalize together——

According to the data, in 2023, the growth rate of the seven major economic indicators in Xi County will rank first in the city for two consecutive years, especially the growth rate of general public budget revenue and the per capita disposable income of urban and rural residents will rank first in the city. In the first quarter of 2024, the growth rate of the county's total retail sales of consumer goods and the per capita disposable income of rural residents ranked first in the city; From January to May, the growth rate of general public budget revenue ranked first in the city.

The magnificent blueprint for revitalization and development is slowly spreading, and the spillover effect of cultural tourism extends to various fields. The cadres and masses of Xi County will reflect the style and enthusiasm of "Xiaoxi Tianre" in all aspects of economic, political, cultural, social, and ecological development, promote the development of various fields with ability and style, and use new trends and righteousness to boost development confidence, and stride forward on the broad road of building a socialist modern Xinxi County. (Wang Jun, Zhang Ruiqiang)

[Editor: Qiao Kun]