CFIC Introduction
Strive for a bright", this sonorous and powerful slogan is not only the supreme praise of sportsmanship by Bright Dairy, but also the profound embodiment of the brand's own pursuit of excellence and leading a healthy lifestyle.
At 1:30 on July 27, Beijing time, a world-class sports event will kick off. As an active advocate and solid backing for the healthy life of the people, Bright Dairy has joined hands with Lang Ping, the legendary coach of the Chinese women's volleyball team, Zhang Zhizhen, the new generation of tennis star and many other sports superstars to jointly launch the "Strive for a Brightness" national sports initiative. This initiative aims to promote the spirit of sportsmanship, inject new vitality and passion into national sports, cheer for sportsmanship, and cheer for Chinese athletes!
Hand in hand with Lang Ping, draw a new picture of the brand and sportsmanship
As one of the highlights of this initiative, Bright Dairy and Coach Lang Ping joined hands to launch a topic participation activity on social media, calling on the general public to actively participate, share their own upward stories, and show the spirit of perseverance and courage to challenge. In order to deepen the connotation of the event, the two sides also jointly launched a brand promotional campaign to show the multi-faceted style of Coach Lang Ping inside and outside the arena, and deeply interpret the connotation and extension of the spirit of the women's volleyball team. This promotional film is not only a display of Lang Ping's personal charm, but also a wide mobilization of the people's positive attitude towards life, making "striving for a bright future" the strongest voice of the times. As the initiator of this event, Bright Dairy provides solid support and guarantee for all sports enthusiasts with its excellent product quality and service.
As a century-old brand that has been deeply involved in the field of dairy products for many years, Bright Dairy has always adhered to the core concept of "health, quality and innovation". The strong alliance with Coach Lang Ping is not only a confident demonstration of his excellent product quality, but also a high recognition and promotion of the profound connotation of sportsmanship. By jointly launching the "Striving for a Brightness" activity, Bright Dairy closely linked the brand spirit with the spirit of the women's volleyball team, jointly advocated a positive and never-say-die attitude towards life, and demonstrated the deep integration of the brand and sports culture.
Join hands with Zhang Zhizhen and the Chinese women's volleyball team to create a brilliant new chapter in sports
The addition of Zhang Zhizhen, a new generation of tennis leader, has added new highlights to Bright Dairy's "Striving for a Bright" activity. As the leader of the ATP Chinese men's tennis players, Zhang Zhizhen has become a representative of the upward spirit of youth in the new era with his outstanding performance and unremitting efforts. His struggle and successful experience have inspired more young people to bravely pursue their dreams and dare to break through themselves, injecting new vitality and impetus into the national movement. Zhang Zhizhen's participation not only shows the upward demeanor of the younger generation, but also further enriches the connotation and influence of the event.
At the same time, with the steady pace of the event, the Chinese women's volleyball team is poised to prepare for the upcoming sports event. In this sports feast that attracts global attention, the Chinese women's volleyball team will take "striving for a brightness" as the beacon of faith, which not only carries the expectations and pride of the nation, but also shines on the global stage again with the spirit of the women's volleyball team, the tenacious force of never giving up and having the courage to climb. Bright Dairy, as a solid backing and loyal partner of the Chinese women's volleyball team, is working hand in hand with the power of the brand to jointly draw a new blueprint for sportsmanship.
Bright Dairy, with its excellent product quality and deep brand feelings, has always walked side by side with the Chinese women's volleyball team, giving the most firm support and encouragement at every critical moment. Every leap of the women's volleyball team is the best interpretation of the word "bright" - seeking light in challenges and shining in difficulties. Bright Dairy not only provides all-round protection, but also resonates with the girls of the women's volleyball team at the spiritual level, and jointly creates the soul of the brand of perseverance and pursuit of excellence.
The sonorous and powerful slogan of "striving for a bright future" is not only a celebration of the supremacy of sportsmanship by Bright Dairy, but also a profound embodiment of the brand's own pursuit of excellence and leading a healthy lifestyle. As an industry leader, Bright Dairy not only successfully created a grand stage for the whole people to participate and share health and happiness through this event, but also gathered the perseverance of the women's volleyball spirit, the hard work of athlete Zhang Zhizhen, and the positive force of all participants into an unstoppable trend, which profoundly affected every corner of society and inspired people's infinite yearning and pursuit of a better life. In order to achieve this goal, on the occasion of the opening of this Guangming event, in addition to the special edition packaging of the Chinese women's volleyball team for products such as Bright Fresh Milk and Bright Low Temperature Yogurt, Bright Dairy joined hands with radio and other media to hold a series of offline interactive activities, inviting consumers to participate and cheer for the athletes together.
Bright Dairy is well aware that the power of the brand lies in leading and enlightening. Therefore, Bright Dairy not only provides high-quality dairy products, but is also committed to becoming a source of power to promote the positive development of society. In the days to come, Bright Dairy will continue to uphold the belief of "striving for a brighter future", and join hands with all sectors of society to explore a healthy and sustainable lifestyle with a firmer pace, and contribute to building a better future.
Source of this article: China Financial Information Center Lujiazui Financial Network
WeChat editor: Wang Ziqing
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