Yongkang Road, Xuhui District, although it is only a short distance of more than 600 meters, there are dozens of "Internet celebrity stores" clustered. The aroma of the coffee shop fills the air and the crowd is bustling, but in the midst of this bustle, a small shop called "Gu Qing Ji Mountain Goods Store" has been quietly open for four years. The "small" store with a sales area of less than 10 square meters still has many regular customers who insist on visiting it on a hot summer afternoon. Why is that?
At the entrance of the shop, the wooden door frame is simple and elegant, and the big characters of "Gu Qing Ji Mountain Goods Store" and "Li Youcai" come into view, which makes people wonder what is sold here. When you walk inside, you will find that the shop still has old-fashioned glass counters, and more than 20 kinds of delicacies and small snacks made from mountain goods are neatly wrapped in kraft paper. There are also field tools hanging on the walls, which are rare in the city.
Xiao Yue, the manager of the post-95 generation, enthusiastically introduced to the reporter the food on the wooden shelf, the soft glutinous rice cake, the sweet and sour dried bayberry, the mellow sauce goose, and the crispness of rice wine...... It turns out that these delicacies come from mountain farms in Chongqing, "all raw materials and waste materials form a cycle, and the land gives whatever raw materials as products, and does not impose production on the season." This is the principle that "Gu Qing Ji Mountain Goods Company" has always adhered to.
Photo courtesy of the interviewee
The seasonal sour plum soup is the store's star product, which is freshly cooked in limited quantities every day, and its ingredients are all collected from the mountains: licorice, plums, wild hawthorn, wild mint, mulberries, orange peel, roselle, etc., bringing a touch of coolness and sweetness to the hot summer. In order to ensure the raw materials, the shop has two farms in Chongqing. Rapeseed grows in the hillside highlands once a year, and the residue of rapeseed oil extraction becomes fertilizer for rice fields; The free-range geese in the rice fields live organically for ten months, and finally turn into delicious sauce geese on the table; After the autumn harvest, the rice is made into mellow rice wine, and the filtered rice grains can be fed to pigs...... Here, the ingredients are treated with care.
Photo courtesy of the interviewee
"Gu Qing Ji Mountain Goods Store" is not only a store that sells mountain goods, but also a "foothold" in the hearts of friends. Ms. Li, who is more than three months pregnant, was the first guest in the afternoon to choose the food that suits her; As a loyal fan of the online store, Ms. Jia's persistence for nearly seven years is a trust and recognition of product quality. The story between them and the small shop fills this small space with the warmth of human affection and the breath of fireworks.
It is understood that from store design to packaging to product research and development, everything of "Guqing Ji Mountain Goods Store" follows the owner's love and persistence for traditional food culture. The free patchwork of fonts and colors, and the use of tables, chairs and bookcases commonly used at home all make this small shop full of life. In this era of pursuit of speed and efficiency, "Gu Qing Ji Mountain Goods Store" has always adhered to its original intention, not too much pursuit of fineness and design, just to retain the original flavor of the ingredients, so that people can taste the purest deliciousness.
The warmth of firewood, rice, oil and salt is the truest happiness in life; The small shop on the corner of the street is people's expectation of a better life. With its sincerity and goodwill, "Gu Qing Ji Mountain Goods Store" has brought us a piece of food full of responsibility and responsibility, and also added a different color to the city.