The short video platform TikTok has become popular in recent years, and more and more artists are eager to try to create various interesting videos on the platform and interact with netizens around the world. Visit some of the lion city's local entertainers and learn how the platform works.
Shen Weijun's dog was also filmed in the TikTok video.
American artist Andy Warhol said in the late 1960s: "In the future, everyone will have the opportunity to go viral for 15 minutes." ”（In the future, everyone will be world-famous for 15 minutes）。 But he miscalculated, in the short video today, 15 seconds is enough to make a vegetarian popular.
There are about 2 million users of the social media TikTok (TikTok International Edition) in Singapore, including celebrities, artists, influencers and celebrities, and the number of followers of celebrities is not necessarily lost to celebrities. It has been observed that more and more local old, middle-aged and young artists have joined the TikTok platform this year, each using their housekeeping skills to attract attention. Although veteran artist Jin Yinji does not have a TikTok account, she appears in the maid's TikTok video from time to time, dancing the National Day dance and the song "Dynamite" by the Korean ramming group BTS, which is full of topics.
Recently, I visited Lion City artists Shen Weijun, Lai Boiling, Zheng Huiyu and Zhang Zhetong, as well as Taekwondo adept Huang Mingwei, a taekwondo expert with 20 million followers at TikTok, to learn how the platform operates.
<h1 class="pgc-h-arrow-right" data-track="12" > Shen Weijun transformed into a face-changing master and used TikTok to inherit opera</h1>
Shen Weijun created the role of "Face Changer" at TikTok.
Shen Weijun, the head of the old Sai Taoyuan Chao Troupe, uploaded the first TikTok video in April this year. Although the video is short, it has a theme, and he plays two characters in the film, one is a "face-changing master" and the other is an "apprentice", introducing the opera and conveying positive messages in an interesting way. In May, he was in a conference called "Do You Have a Badge?" The video, closely following the former female naval officer refusing to wear a mask, questioning the safety distance ambassador "where is your badge" news event, the apprentice reminded the face changing master to wear a mask, and the face changing master performed a face changing masterpiece, meaning that he had a lot of masks (English refers to masks, also refers to masks), quite funny.
Shen Weijun told this newspaper that TikTok is very popular with young people, and he hopes to introduce opera culture to them through the platform. As for why he created the role of "face changing master", he explained: "When performing outdoors, I found that many young people were particularly interested in changing their faces, and it just so happened that I would change my face, so I designed this face changing master so that the younger generation was interested in watching it. We slowly let the seniors and senior actors in the drama class go to TikTok. Now because of the epidemic, I can't get too many people to participate, so let's start with me. Zhong Mulan, a famous Chao opera actor in the troupe, once appeared in his video, playing the mother of the "apprentice".
The video is up to 30 seconds long, but Shen Weijun spent a day or two editing, fortunately he is not alone, with the help of military divisions, "Thank you Paul teacher, manager and team for helping me plan, shoot and edit together." ”
Talking about the echo of the video, he said: "Some videos have a very high number of viewers, more than 100,000, and on average there are thousands of people, but I don't pay full attention to the number of viewers, as soon as I have time and new ideas, I will do it with my heart." ”
<h1 class="pgc-h-arrow-right" data-track="18" > Li Boiling laughed and dubbed funny film and television works</h1>
Li Boiling took the "Ip Man" screen spoof dubbing.
After uploading his first video on TikTok in August, Lai has been happy ever since. The characteristics of its videos are: do not show their faces, and use film and television works that netizens are more familiar with, such as the popular Korean drama "Squid Game", the superhero film "Spider-Man" and the Hong Kong film "Infernal Affairs" and "Ip Man" to edit and make funny dubbing, such as "Ip Man" calmly talking about durian; imitating the Hong Kong-style Chinese dubbing of Hong Kong's King Aaron Kwok. In an interview, he said that many people did not know that the video was made by him, the work was turned around, and once an unsuspecting friend forwarded the video back to him.
Li Boiling's purpose was to make Bo Jun smile, "I didn't make these videos to play any role, there was no other purpose." During the epidemic, many people go out less, everyone's work and life are affected, there is a certain pressure, I think TikTok can bring them a temporary relaxation, at least can make them happy. There is a lot of funny content on the platform, watching a video for more than ten seconds, fun, relaxed, not so tight. ”
He believes that the success of this platform lies in the fact that ordinary people can also have a piece of sky, "For example, a vegetarian opens an account on Instagram (IG), it is difficult to have a lot of people to follow, ordinary people follow celebrity accounts, but celebrities will not follow you back, so how do you build your own audience? At TikTok anyone can become an influencer, and anyone can have millions of people watching your videos, as long as you have a pip. Netizens don't follow you because you're who you are, but because they like your content. ”
According to his understanding, after playing TikTok for a month, the number of followers of the account far exceeded the number of other social media he had operated for more than two years, "these vegetarians have not played IG since then, because they get satisfaction on TikTok." ”
Li's followers are very international, including netizens in Vietnam, Indonesia and other places, and he now tries to dub in English as much as possible so that more netizens can understand it. The Korean drama "Squid Game" has not receded, he used the picture of this drama as the theme, using Indian accents with funny dialogue, "The tone was taught by my Indian friends, and they encouraged me to dub and play." ”
<h1 class="pgc-h-arrow-right" data-track="25" > Zheng Huiyu mistakenly hit the account</h1>
Zheng Huiyu has made funny videos.
Zheng Huiyu described the content on the TikTok platform as follows: "Nonsense! Like the Red Maoist Stephen Chow (work)! ”
Ms. Cheng, who had opened a TikTok account three years earlier, thought it was an app to edit and beautify videos, but didn't know it was social media. She laughed and said, "I only had an account by mistake, and my manager was surprised and told me what I could do later." "Sister A's video content is more lifelike, including interactions with actor colleagues on the set, making dogs photogenic, and occasionally funny.
She said: "There are a lot of new things in it, I think it represents the rhythm of an era, a lot of European and American independent singers are related to TikTok, a song comes out very popular, so now popular singers in Europe and the United States will cooperate with the platform." ”
According to her observation, the video on the platform has no sensational elements, the main creativity and nonsense, even if you don't know anything now, as long as you are willing to grope, it is very easy to get started, once you get started, the gameplay is endless.
Sister A said that her sons love to watch TikTok videos and have taught her how to make videos. Asked if she had become a master, she laughed to herself and said, "I finally figured out that it was a platform." ”
<h1 class="pgc-h-arrow-right" data-track="32" > Zhang Zhetong's behind-the-scenes footage</h1>
Zhang Zhetong shared the filming process and the actor's daily life through the video.
Zhang Zhetong saw that the comrades of "Talented Rookie" were having fun on TikTok, so he joined the platform to join in the fun and study new things. His realization was that TikTok was really toxic and addictive. "After going up, first look at other people's videos, and then start to do short videos, the method is very simple, after familiarity, you will find that there is a group of people with the wind direction, what is popular, just follow it, do it in your own way, mainly to be funny."
Zhang Zhetong uploaded his first video in June this year, using local materials, such as shooting videos with his partners when waiting for scenes, and sharing behind-the-scenes footage of filming. He had previously posted on the filming of a scene in "Key Witness," "and I think a lot of people would be curious about the actors behind the scenes." Instead of sending a 10-minute YouTube video, it is better to send a 15-second TikTok short video, which is easier for young people to watch now. ”
Ask an artist manager what he thinks of an artist joining TikTok. He said that there used to be facebooks, IG, and now TikTok is becoming more and more popular, "this trend, we need to catch." "Social media is important to artists or public figures, no matter which platform, there is their audience, TikTok's crowd is relatively young, it is a group of people we need to contact." ”
<h1 class="pgc-h-arrow-right" data-track="37" > Taekwondo master Huang Mingwei co-produced the "whole deception" video with his father</h1>
Local taekwondo adept Huang Mingwei, who is also a TikTok influencer, joined the platform three years ago and has produced about 300 videos so far; his account followers have exceeded 20 million as of October 3, making him the top local TikTok internet celebrity. Wong shares his reasons for joining the platform during the video interview.
As he prepared to compete in the Southeast Asian Games and the Tokyo Olympics, where his parents paid for the games and practices, he thought that if he used social media to promote taekwondo, he might be able to attract sponsors to support him and his teammates. "I saw TikTok's 'For You' at the time, and if you post my video here, it will be visible to more people." Once, when he was playing abroad, his Canadian counterpart told him that he had seen his video and surprised him.
Huang Mingwei's 53-year-old father, Huang Wuyan, is also a TikTok influencer with 8.9 million followers, and the father and son often co-produce "whole cheating" videos. Huang Mingwei said that due to the outbreak of the epidemic, taekwondo competitions were cancelled one by one, he felt dazed and decided to shoot more videos to distract himself. During the epidemic prevention period at home, he invited his father to enter the camera, and his father became more and more comfortable from the initial "don't shoot" to the more he shot.
Huang Mingwei said: "Many older people may not use social media, but after using it, they can grasp it." Not only did my father shoot videos, he also found that he could learn very good things on TikTok, such as some accounts that would teach people how to use Excel (Microsoft spreadsheet software). ”
Although the video is short, it still has to be concocted with care and creativity. Huang Mingwei revealed: "Before, I did it alone, which was more stressful. From July to December last year, I only slept four hours a day, finished shooting in the morning, edited immediately, uploaded at night, and then thought about ideas and shot the next morning. Speaking about the 20 million people who follow his account, Huang Mingwei said: "The numbers don't matter, I just want more people to see my videos." If you have a large number of followers, the number of viewers of the video will not be very satisfactory. ”
<h1 class="pgc-h-arrow-right" data-track="43" how does > TikTok video attract attention? </h1>
How to make an engaging TikTok video?
Huang Mingwei shared three tips: first, the content should resonate with the audience and feel empathy; second, to be real, use mobile phones to shoot videos, do not need expensive cameras, do not have a sense of advertising; third, try to use trending music, so that it is more likely to appear on the "recommended video" so that more people can see the work.
Shen Weijun believes that the first five seconds of the video are the most important, the content should be special, fresh and interesting, "It is important to keep it positive, not too focused on 'likes' and the number of viewers, too addictive, I think it is a bad way of thinking." 」 ”
Li Boiling felt that the content should be different from others, the shorter the duration, the better, 10 seconds can be finished in the best, 15 seconds is the limit, "because netizens do not have that patience, you have to tell people what you want to do at the beginning, do not have a prelude." ”
She also consulted TikTok Singapore User Operations Manager Tan Yue Ling, who suggested that creators show themselves in their works to find their own shining points. She also pointed out that popular videos tend to be simple, do not require excessive editing, and are mostly shot with mobile phones. Chen Yueling suggested that creators participate in viral challenges through discover pages and inject self-style to make videos more unique and entertaining. She also encourages creators to share their daily lives from time to time, so that they can capture the hearts of TikTok netizens.
<h1 class="pgc-h-arrow-right" data-track="49" > Singapore's locally produced videos have local characteristics</h1>
Chen Yueling said that the TikTok videos produced by Singaporean creators have local colors and reflect the most popular topics at the moment, "Recently, there was an example of local netizens adapting the classic footage of Netflix's original drama "Squid Game", and several videos went viral, which attracted 69 million views in a month. Dance challenges and video transitions are still popular, and a variety of content has helped transform the platform. ”
She also found that local creators often learn new things through the platform, and many of them enthusiastically share knowledge about interior design, photography, gum protection, and learning their mother tongue, "We look forward to more local netizens joining us." ”