Hello everyone, when it comes to the Yellow Sea, everyone should be familiar with it, after all, many movie posters out of the circle are designed by him, and they are also very popular with everyone from color tone to composition, full of oriental aesthetics.
The recently finalized movie "Under the Alien", as a live-action work adapted from the popular domestic animation "Under One Man", has naturally attracted widespread attention on the whole network, and the official poster is also jointly drawn by the design master Huang Hai and the original author Mi Er, which is also worth looking forward to.
In the concept poster previously announced, it can also be found that the poster incorporates a lot of national style elements, the core shows the flowing form of "Qi", and the five protagonists are intertwined like whirlpools, symbolizing the five skills of the original work, directly reflecting the philosophy of yin and yang and the five elements (metal, wood, water, fire, and earth), and building an artistic realm that attaches equal importance to vision and meaning.
In the overall layout, the white space is cleverly left to create the beauty of balanced tension. The text is embedded in the background, layered and visually deep, leading the viewer into a far-reaching story. The name of the thick white brush book is full of power through the back of the paper, the rhythm is vibrant, the thick and rough edges are danced with the vortex background, and the fantasy passion is vivid.
GIFs look more concrete.
△ Dynamic movie poster
In addition, there are character posters, but compared to concept posters, character posters are not so stunning.
This poster that gathers all the characters, like the cards collected when I was a child, and strong colors, really has a sense of déjà vu from another dimension.
The personal promotional poster creates a gripping atmosphere of tension and mystery, through the delicate color layout and the capture of the characters' demeanor.
But not all netizens can buy such a very different dimensional color composition, for example, some netizens think it is a bit earthy, and the design is very similar to Magic or the Water Margin card with the crisp noodles of Little Raccoon.
Don't say it, it's a bit like...
However, there are also greasy feelings that are full of routines and rushing tasks
Despite the different voices, the cooperation between Huang Hai and Mi Er is undoubtedly a bold exploration and tribute to the national tide culture, through the poster design of "Under the Stranger", it shows the integration of oriental philosophy and modern visual art, especially when the work incorporates a large number of cultural symbols and retro elements, it is easier to trigger multiple interpretations from the audience. Some people see childhood memories and feelings in it, while others look forward to more avant-garde and breakthroughs.
But how to say, the charm of art and design often lies in its ability to stimulate discussion and thinking, and the poster design of "Under the Alien" can arouse discussions among netizens is undoubtedly successful.
Speaking of Huang Hai, although his posters are controversial, there are still many positive voices, such as the two posters designed by the Huang Hai team a while ago won the "Candle Award" at the 77th Cannes Film Festival, which is dedicated to commending those outstanding film poster works.
Among them, the movie poster of "Sauce Garden Lane" won the Grand Jury Award, and the movie poster of "Dog Formation" won the Audience Choice Award.
According to public information on the Internet, the reason for the award of the poster of "Sauce Garden Lane" is: the texture of the illustration complements the suspenseful atmosphere, and every detail reveals the ingenuity of the designer. The unique handmade texture is even more eye-catching, fascinating and intoxicating.
In addition to these, the other posters of the Yellow Sea are also very aesthetic and compositional.
For example, the official announcement poster of the third season of "Flavor World" directly took "sea" as the theme, creating a strong visual contrast by lining the small in a large way, which is more in line with the big theme of "small fresh sea".
There is also the sea that embraces all rivers and nourishes all things.
The official poster of the third season of "Flavor World".
It can be said that he has always been able to refine and show the core essence of the script on the basis of retaining the poster as a soft advertising medium.
The finalized poster previously designed for "Deep Sea" also creatively focused on the adventure collision between the deep ocean and the stretching beach, creating a visual feast like a dream.
The colorful composition, coupled with the sentence "You said, you hid the answer in the deepest part of the sea", suddenly pulled people into the artistic conception created by the movie.
The first concept poster of "The World of Grass and Trees", which outlines a landscape wonder in black and white gold.
The finalized poster of "Hidden in the Dust" uses a sharp contrast of black and white to deliberately create a unique texture similar to that of printmaking, building a visual effect that is both strong and cold, making the whole work exude a calm and profound atmosphere.
In addition:
Nezha
The First Incense
One Second
2018 "Thief Family"
2016 "Big Fish and Begonia"
"Chaos"
"Only Henan"
Although the Huang Hai team has also been involved in plagiarism controversy before, from a certain point of view, he is almost the pinnacle of Chinese designers in the design industry, and every year his creations will sweep the screen like a tide and become the focus of attention.
Speaking in the end:
The poster is a visual embodiment of the film brand, conveying the style, type, and emotional tone of the film through colors, images, fonts and other elements, and helping to establish the first impression of the film in the minds of potential audiences.
A good movie poster can be worth a thousand words in a picture, and succinctly show the core plot, character relationships or conflicts of the film through visual storytelling, and stimulate the audience's curiosity and desire to explore.
Huang Hai's posters are just like this, often able to convey complex plot clues and rich emotional layers with concise and powerful visual expressions, arousing the audience's infinite reverie, without lengthy text descriptions, which can arouse the audience's strong curiosity and desire to explore the whole picture of the film, and constantly refresh the audience's cognitive boundaries of film art and marketing visual expression.