#长文创作激励计划#
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Since the development of the Internet, hot topics have been emerging, and all kinds of new things have made people talk about it and become a way to relax in a busy life. Speaking of the biggest heated discussion on the Internet, there is a topic of "difference between the north and the south".
The topic of "North-South differences" has been hot for several years, and people can enjoy it. People in the north and south are keen to argue "whether tofu brain is sweet or salty", "sweet zongzi or salty zongzi, who is the real 'top stream'"?
Among them, the most interesting thing for friends in the south is the "bathhouse culture" in the north. Friends from the north and south of the Internet surfer once again found a difference in their living habits, that is, each other's "bathing culture".
Due to the different geographical location, bathing in the south is not used to large bathhouses where many people live in one room, but in the north, you can see a large bathing center every few miles on the city streets. The bathing center is full of people, and people go to the bath in groups to relax and unwind.
The bathing center in the north once made friends in the south feel novel, and they wanted to experience it, and the popularity on the Internet was comparable to that of sweet and salty zongzi.
However, in the past two years, the traffic of bathing centers can be said to have shown a gradual downward trend. The "traffic rookie" of a few years ago - the bathing center was suddenly no one to patronize? In fact, there are 2 reasons why customers no longer dare to go, what is behind this?
1. Bathing culture
The beginning of bathing culture on the mainland can be traced back to ancient times, when the clans and tribes of ancient societies lived by water.
Water sources are important for living beings, and animals also need to go to nearby water sources from time to time to replenish water, and tribes can hunt suitable meat to eat at the water source to make a living, which is the main source of food for people.
People will also enter the river to cool down and clean, perhaps this is the embryonic stage of bathing culture.
In the Shang and Zhou dynasties, the bathing culture was given a different meaning by the times. In ancient times, people paid attention to appearance, believed that "conforming to the way of heaven", sacrificed to the heavens, and prayed for good weather in the coming year.
Therefore, the supreme ruler stipulated that during major events such as enthronement and sacrifice, he should fast for three days, bathe and change clothes, and show his respect for heaven and earth. The culture has been passed down from generation to generation, and this practice has been followed by all dynasties.
In the Han and Tang dynasties, the bathing culture has been formed, which has been developed, and many new bathing methods have been derived, among which the well-known "medicinal bath" is one of them.
The combination of "bathing culture" and traditional medicine in the mainland has integrated its new concept of fitness and health preservation, and has integrated elements with traditional Chinese medicine characteristics such as foot soaking and massage. This was the precursor to today's bathing culture.
2. What is a bathing center?
In the early stage of social development, the development of leisure and entertainment facilities in the mainland was not perfect, restricted by the social status quo at that time, people's main energy was to meet their own basic material needs, and the development of leisure and entertainment facilities was not urgent, and the existence of the bathing center was just a large bathhouse.
However, the gap between the rich and the poor has existed since ancient times, and in that era when there was only enough food and clothing, there were only some simple leisure and entertainment places in the prosperous cities with more developed economies, and the leisure mode was also a mixture of various styles of facilities from the East and the West.
In the 20th century, after people's material living standards were improved and basic material needs were satisfied, various leisure and entertainment facilities competed for color, and at the same time, bathing centers with leisure models and public needs were conformed to the emergence of development methods.
The bathing center has also changed from a simple large bathhouse for bathing to a leisure and entertainment place that mainly provides bathing services. Bathing centers can be divided into different types according to their function and size.
The first is the most common type of public bathing center. As the name suggests, a "public bath" is a bathing center that is open to ordinary consumers who are just looking for comfort and cleanliness.
This type of bathing center is most often found in the winter in the north. The winter in the north is too cold, even if the warm light is turned on at home, it is inevitable that you will catch a cold after bathing, so most people will choose to bathe and clean at the nearby public bathing center.
The facilities of the public bathing center are relatively simple, and the area of the public bath is usually small, about the same size as the normal storefront on the street.
The architectural decoration also tends to be simple and elegant. It does not have too many leisure and entertainment functions, and only has basic bathing, steaming and massage and other bath-related functional facilities, so the consumption required is not high.
The main consumer group of this kind of bathing center is consumers who only have basic bathing needs.
The second type is a large communal bath type bathing center. This kind of bathing center usually covers a large area, can provide more services to people, and the leisure and entertainment characteristics are the most obvious.
There are not only super-large baths for bathing, but also showers, baths, saunas and other facilities required for bathing, as well as leisure and fitness places, including restaurants, yoga studios and other entertainment facilities, attracting many people to come here to consume bathing and relax.
The overnight service launched by the bathing center is not only cheaper than the hotel for customers, but also can take into account the one-stop service of eating, drinking and playing while taking a bath and relaxing, which has a high cost performance and is more favored by customers.
The decoration of this large bath is distinctive, the architectural style is mostly seen in elegance and gorgeousness, and the uniqueness of the decorations is also eye-catching, and the main customer target is the high-consumption group.
There is also a bathing center that sits somewhere between a large bath and a public bath, which is limited by the economic development of the region.
Although this kind of bathing center also has some leisure and entertainment facilities, it is not comprehensive, and it is not as good as the development of large baths in terms of construction area, service quality and environment.
"Where there is demand, there is a market", different bathing centers are affected by the local economy and have different development scales, but they can better meet the needs of local people.
In the past, bathing centers were quite popular, and they were the first choice for many people's leisure and entertainment, and even going to bathing centers to enjoy became a "fashion trend" at that time, and people who went there would also be sought after by the people around them.
But in the past two years, there are fewer and fewer people who set foot in the bathing center, why is the once popular bathing center now crowded, and few people are willing to go again?
3. Why is there no one in the "bathing center" all of a sudden?
Why is it that the bustling "bathing center" is suddenly empty? Until now, there are two main reasons why people don't go to bathing centers.
The first point is the environmental hygiene of the bathing center. The cold period of the bathing center should start from the time of the epidemic, during the epidemic period, the bathing center as a public place was the most strongly impacted, even after the epidemic, the idea of "try not to go to the place where people gather" is still firmly in people's minds.
The bathing center is a densely populated closed place, receiving customers from all over the world and complex personnel. For people who have experienced the impact of the epidemic, this kind of place still makes people subconsciously choose to avoid it.
In addition, there are some well-known bathing centers that expose hygiene management problems that are even more worrying.
Many bathing centers have major lapses in hygiene and safety management, with customers' underwear and towels being piled up haphazardly, and laundry towels scattered on the sewage-filled floor.
The hygiene management of individual bathing centers is not in place, which will bring great threats to the physical and mental health of customers, coupled with the complexity of personnel and the increase of bacteria, which is easy to bring the risk of cross-infection.
The second point is that there are frequent safety accidents in bathing centers. In recent years, the safety of bathing centers has been worrying, and many bathing centers have caused frequent safety accidents such as theft and electricity leakage due to inadequate supervision, which poses a great threat to the lives of customers.
If a place that provides services to customers cannot guarantee the basic safety of customers' lives and property, it will be difficult for this place to be trusted by customers, and even be kept away by consumers.
In addition, there are some bathing centers that secretly carry out some illegal business underground, so the word "bathing center" is gradually associated with sympathetic sex places in the eyes of the public.
Many bathing centers have also been forced to rectify or even close down directly because of the provision of improper services, and the impression of "bathing centers" is also declining in the hearts of the public.
Although the relevant departments have strengthened the supervision and rectification of bathing centers, the safety problems related to bathing centers have not been completely solved.
In addition to the above two reasons, there is also an important factor of changing consumption concepts. After the impact of the epidemic, the economy has been damaged, many people's incomes have declined, and the ideological concept of economic development has changed, people pay more attention to privacy and self-relaxation and enjoyment.
You must know that the biggest feature of traditional bathing centers is that the characteristics of their shared space attract a large number of consumers.
But today, more and more people prefer to enjoy the comfort of a private, private bathroom at home, where they can relax as much as possible, rather than choosing to share a pool with a large group of strangers who don't know the details.
Behind this phenomenon is people's emphasis on their own independent space and the pursuit of quality of life.
The bathing center is also facing various difficulties, such as the increasing pressure of industry competition, the serious phenomenon of service homogeneity, etc., which lead to the lack of uniqueness of the current bathing center, and it is difficult to meet the changing consumer needs of customers without change.
Under the impetus of various reasons, the business of the bathing center has plummeted, and the credit and image of the bathing center have been greatly impacted, and the reason for the loss of a large number of customers is not surprising.
epilogue
The development of the bathing center is facing severe challenges, in order to make the bathing industry revitalize, it is necessary to focus on thinking from the perspective of consumers, transformation and upgrading.
It is necessary to actively improve the deficiencies, constantly explore and adapt to new market demand, and the most important thing is to protect the personal and property safety and health safety of consumers to the greatest extent.
The current situation of the bathing center has also caused many people to think, for you, will you still choose to go to the bathing center?
Sources of information:
Living in a bathing center is "cost-effective" Young people travel in the summer vacation and live in new tricks - News Network (Beijing Youth Daily) 2023-08-20 01:02