Desert Post Office is one of the characteristic post offices of China Post, which has always been silently guarding letters from afar in the hinterland of the Tengger Desert with the concept of "liking the world with letters". As a theme post office with the desert environment as the carrying point, due to the particularity and extremeness of the desert environment, the product quality challenge activity - tear resistance challenge is issued.
The theme of Summit Tile "Home has a charm, nature has a tune" aims to be infinitely close to nature, find the natural art of home decoration, and explore the charm of product performance in the mountains, rivers, lakes and seas. At this stop, Summit Tile chose to cooperate with the desert post office across borders, bringing Di Yun series, dense seam series, and rough stone · wonderland series products to the Tengger Desert, hoping to send art from the desert to thousands of households, thus opening a "journey of artistic exploration" of product quality.
On the one hand, the extreme weather in the desert is the best witness to the quality of ceramic tiles. On the other hand, the natural texture of the desert wilderness, the light and shadow, and the ancient emotional transmission method of the post office, all present a simple and original ecological touching, echoing the natural color and original concave and convex texture of the Summit Mansion Rhyme series, aiming to embed the art of nature into the square inch of the home, and the two sides jointly interpret the vision of life that people lack the most but desire the most
This cross-border linkage can become a special practice of "nature and home decoration", and also bring unprecedented quality visual appreciation to consumers. This cross-border cooperation has achieved fruitful results, and the in-depth combination of desert environment and home decoration has innovated the way of brand cooperation on the one hand, and on the other hand, it has also explored a way for more home improvement brands to present product quality.
In this cooperation, the desert post office is also conveying the brand temperature of Summit tiles: looking for the art of life in the same day, and sending the art of distant places to thousands of households. The tear-resistant challenge is only the beginning for Summit Tiles, and in the future, Desert Post Office and Summit will continue to witness the journey of product quality.