On July 20, Panpan's pop-up store "Panpan Champion Food, Shine Paris" in Paris, France officially opened. With the opening of the Panpan pop-up store, the first shot of Olympic marketing in the snack and beverage category was fired.
Panpan House Paris pop-up store
This time, the pop-up store in Paris brought Panpan raw squeezed coconut water, tea on tea Da Hong Pao, zero-sugar coconut water and lime flavored coconut water. All four drinks have received great praise on the streets of Paris, especially Panpan Da Hong Pao sugar-free tea drink, which conveys Chinese tea culture to local Parisian residents and tourists from all over the world.
Panpan Tea on Tea Dahongpao Sugar-free Tea Drink uses high-quality tea from Wuyi Mountain, the soil conditions of Wuyi Mountain are the natural basis for the growth of rock tea, and the special climate is the catalyst for good rock tea. The light, precipitation, air humidity and tea of Wuyi Mountain are simply a "perfect match", and it is these unique local ecosystems that together achieve the "rock rhyme" of Wuyi tea.
Panpan tea on the tea big red robe
In addition to high-quality tea raw materials, Panpan Dahongpao sugar-free tea focuses on the first hot brew. "Toudao tea" is an extremely precious part of Fujian tea culture. The first tea is the first tea soup, which symbolizes the essence and purest taste of tea, so it is also called "soul rejuvenation soup" by Fujian people. Usually when the tea leaves are drunk to the sixth and seventh brews, the first tea is naturally cooled, and the taste becomes more extremely full and smooth, and the flavor level experience of the whole tea will be more obvious, with a beginning and a tail, and the contrast is distinct.
Panpan House Paris pop-up store
In addition to the drinks and snacks products full of Chinese flavors, the pop-up store of Panpan Home is also full of Chinese elements. The unique space design and cultural peripherals, with beverages and snacks as the carrier, integrate the auspicious and festive red Chinese style, as well as the cornices and windows of Chinese architecture into the pop-up store, accompanied by the rhyme of tea, creating an oriental cultural space that integrates ancient and modern in Paris.
Panpan House Paris pop-up store
At the same time, Panpan launched calligraphy performances, intangible cultural heritage hairpins, national treasure panda elements, etc., and various performances full of Chinese elements were integrated into the pop-up store, with the pure taste of Wuyishan Da Hong Pao, allowing local residents and tourists from all over the world to experience Chinese tea culture in real life.
With the opening of the "Panpan Paris pop-up store", Panpan Beverage will also serve as a new business card of Chinese tea culture, bringing the fresh beauty of the Orient to Paris in the middle of summer.