The role of the welcome message
The main purpose of setting up a welcome message is to make a good first impression on the customer and promote subsequent customer interactions and marketing campaigns.
The welcome message set up by WeCom can not only convey the brand image to customers and leave a good impression on customers, but also guide and promote interaction with customers, improve customer engagement and improve customer satisfaction.
How to set up a friend welcome message on WeCom?
1. Take the mobile phone as an example, open the enterprise WeChat on the mobile phone, and enter the welcome language setting interface through the workbench - customer contact - configuration - welcome message.
2. You can use text, pictures, web pages, and Mini Program messages to set up welcome messages.
It should be noted that the welcome message set by the administrator is applicable to all members. The welcome message configured by a business owner applies only to members of their responsible department. Employees cannot configure a welcome message, and if an employee receives multiple welcome messages, the latest configuration will prevail.
3. After configuration, customers can receive a welcome message after adding the WeChat of enterprise employees.
The welcome message of WeCom cannot meet the needs of personalization, no matter what channel it is added from, or it is added by different employees, or added at different time periods, the welcome message of friends of WeCom is not personalized enough. Through the third-party platform, Sesame Micro Customer, personalized needs can be realized.
Sesame Weike can not only configure different welcome messages for different live codes, but also configure different welcome messages for different employees, and different welcome messages can also be configured for different time periods.
Personalized friend welcome message from Sesame Weke
1. The mode of the welcome message of the friend of Sesame WeChat:
The first text message + the second attachment message.
Text messages can be configured with user nicknames, Mini Program names, and Official Account names, but it should be noted that only one text message can be configured.
Attachment messages can be configured with pictures, links, Mini Program cards, videos, files, and tickets. Attachment messages can be configured with nine messages.
2. Welcome message of channel live code
Different promotion channels may correspond to different target groups, and setting up personalized welcome messages for these channels can more accurately meet the needs and expectations of customers, so as to achieve precision marketing.
3. Employee welcome message
Taking online education companies as an example, generally speaking, the discount codes for different employees are different. If the trainee fills in the discount code of employee A, then the performance belongs to employee A.
In this case, different employees can set different welcome messages. On the one hand, it is convenient for customers to distinguish between different employees, and on the other hand, if the number of employees added is too large, there may be a situation of missing returns, so the welcome message of employees can guide customers to place orders on their own.
4. Welcome message for the time period
Different welcome messages can be set for different time periods. For example, during the working hours of employees, customers can be guided to place orders quickly, and during non-working hours, customers can be guided to leave questions they want to consult, and they can be dealt with in a timely manner when employees come to work.
Sesame micro-customer also has automatic tagging, group anti-harassment, session archiving function, more functions welcome to try for free~