With the blessing of Shen Teng and Ma Li's golden partner, the box office of "Catching Dolls" has soared all the way, and now it has exceeded 1.4 billion.
However, at the time of the film's great success, director Lu Chuan made a controversial remark on social media, pointing out that "Catching the Doll" is a "low-quality and strong alkaline comedy", and criticized such a movie as a "cultural sadness" for its high box office.
What's going on?
"Catching the Doll" was a big hit at the box office, Lu Chuan was sour?
The recent grievances between Lu Chuan and "Catching the Doll" are really more exciting than summer movies.
Director Lu Chuan, who has not released a new work for many years, suddenly published a criticism of "Catching a Doll" on the headlines: "It is the sadness of culture that twist's low-quality and strong alkaline comedy films dominate the Chinese film market. ”
This remark made Lu Chuan once on the hot search.
Subsequently, Lu Chuan claimed that the account was stolen, and these contents were all sent by criminals who stole the number, and he also specifically mentioned Shen Teng as his good friend in the clarification statement.
But soon, he was slapped in the face.
Toutiao officially investigated the matter and concluded that the content was deleted by the user Lu Chuan himself, and the login, posting and deletion of the article were all on the same device......
Originally, Lu Chuan wanted to throw the pot to the platform that posted the article, and used the excuse of "account theft" to round the matter, but he didn't expect that the platform didn't want to take the blame at all, and soon found out the truth.
At this time, Lu Chuan's situation can be described as quite embarrassing.
Originally, criticizing the movie is also criticizing, and for the same movie, it is normal for the benevolent to see the wise and the wise to see the wise. But after the spicy review is over, but you dare to do it, this matter is a bit down.
Netizens who don't think it's a big deal to watch the excitement also discussed Director Lu's comments.
What is a "low-quality and strong alkaline comedy"?
Since this is not a film term, Xiaoyin asked GPT and Wenxin Yiyan, and they gave roughly the same explanation, saying that it refers to a film with a low level of production, but contains a lot of spoofs, exaggerations, and nonsensical funny elements.
Some people think that what Lu Chuan said is reasonable.
Because many of the film works of "Happy Twist" have been criticized as "sketch movies", relying too much on sketch-style funny techniques, lacking depth and innovation, and sometimes even simplifying and stereotypical in plot and character building.
This kind of movie for the sake of amusement, although it has a high box office but lacks depth, is not a masterpiece.
But some people think that Lu Chuan is sour.
"If you can't beat crossover players in the professional circle, don't rush to label the movie!"
Because "Catching the Doll" was released for 6 days, the box office has already broken 1.4 billion, and the industry estimates that the box office will exceed 3.7 billion.
This data far exceeds Lu Chuan's "Nine-Story Demon Tower", "King's Feast", "Favorite" and other films.
Some netizens think: whether it is good or not, the market has the final say.
The grassroots market is so big, it will not be inferior works that can make most people enter the cinema, and it is not easy to cheat the people's money.
The popularity of Happy Twist's movie is just like the fact that the breakfast shop at the door of the house can always be opened, and it is delicious and inexpensive.
So, is it really as Lu Chuan said, is it the sadness of culture that "low-quality and strong alkaline comedy films" occupy the market?
"Low-quality and strong alkaline comedy" occupies the market,
Is it the sadness of culture?
In fact, this question reflects the difference between artistic creation and popular aesthetics.
Director Lu's comment is that, as a practitioner, he deeply analyzes the artistic value of "Catching the Doll" from a professional perspective, and believes that it is indeed flawed.
Objectively speaking, there is nothing wrong with scolding.
Although the movie is full of baggage, if you substitute Ma Jiye's perspective, you will feel that the content of this film is quite uncomfortable.
Adults manipulating children's lives in the name of "I'm good for you" is really Chinese horror.
At present, the trend of single subject matter and superficial content in the film market is indeed intensifying.
If this goes on for a long time, it is true that the entire film industry should be worried.
But from the perspective of some audiences, they just go to the cinema to have fun, and they don't ask how rigorous and artistic the film is.
It is too harsh to demand the realistic significance and rigorous logic of a comedy.
Therefore, this comment seems a little out of place, and the audience also feels that they have been scolded for some reason.
Cinema is a reflection of the times. There are also many audiences, who don't understand art and don't appreciate it, but in a fast-paced and high-pressure social environment, they need light-hearted and decompressive films.
The reason why Happy Twist's movies can achieve great commercial success is precisely because of the accurate grasp of the audience's needs.
Moreover, feature films and popcorn movies belong to different film genres, with their own audiences and markets, so there is no need to compare them in the same set of standards.
Of course, the audience of light-hearted and witty films is larger, while the audience of movies with depth and brains will be relatively narrow.
Drama films and popcorn movies with happy twist are not the same track at all, if you have to divide the two into high and low, it's like an opera and a two-person turn, which is a bit inexplicable.
So, just as far as the movie review itself is concerned, if you really think the movie is not good, can't you scold it?
The movie is not good, can't you scold it?
In today's era of "internal entertainment is a teacher", commercial mutual blowing seems to have become a compulsory course for every filmmaker.
Everyone is a decent person, no matter what the real level of the movie is, it will be a wave of touting + Amway.
The comment area of the movie "The Ferryman" was a large-scale scene of human affection, which is still talked about today.
After the film was released, Douban scored 4.1, and in the face of a large number of complaints from the audience, Wong Kar-wai wrote on Weibo: Ferryman, ferryman, I like it.
The movie star and many stars reposted Weibo, saying that they also liked it.
There is only one upright Wang Chuanjun, who posted on Weibo that "I don't like it", and was reminded by netizens that "this is not good".
However, the good reviews correspond to the increasingly declining movie market.
Audience resistance to false hype is also increasing, and trust in the film is getting lower and lower.
This makes many people nostalgic for the old days when everyone was very sharp and straightforward.
The movie is not good, of course you can scold.
In a healthy film market, critical voices are essential.
It is through these criticisms that filmmakers are able to identify problems, improve their work, and improve its quality.
If all films can only be praised and not criticized, then the film market will lose the feedback mechanism it deserves, and eventually affect the development of the entire industry.
But the scolding should also be leveled and reasonable.
It's normal to like movies or not, but literary criticism must be rational and can't turn into trampling and attacking.
Netizens felt that Lu Chuan did something inappropriate in this incident, in addition to the funny public relations, in fact, he used "criticism" as a shield to vent his anger on the commercial popcorn movie represented by Happy Twist.
As netizens said: "Culture is to allow everything to happen, including "Catching the Doll". ”
Different types of movies have their value and significance because they meet the needs of different audiences.
Audiences have their own criteria and preferences when choosing films, and this diversity is the charm of the film market.