"Catching the Doll" starring Shen Teng and Ma Li has a box office of 1.65 billion as of press time, a veritable summer "rescue work", and the total box office is estimated to reach 3.617 billion.
As a comedy movie, the production cost of "Catching the Doll" will not be too high, even if the actor's salary is very high, but the full calculation will not exceed 300 million, and the current account sharing has reached 583 million, and it is appropriate to earn 300 million.
Looking at comedy movies in recent years, Jia Ling's "Hello, Li Huanying" and "Hot and Hot" have reached unattainable heights in the field of comedy, of course, Jia Ling's style and creative route are difficult to copy, one of the two works is to tell the story of her mother, and the other is to lose 100 pounds, which are not universal film creation techniques.
In addition to Jia Ling, Happy Twist and Xihong Film and Television, which has risen in recent years, are currently the top labels in the comedy field, but even Happy Twist, the comedy movies created often have ceilings, such as "This Killer is Not Calm" 2.6 billion, "The Richest Man in Xihong City" 2.547 billion, Happy Twist, Ning Hao's "Crazy Alien" Even if it is released during the Spring Festival, the box office is only 2.213 billion, which fully proves that comedy has a ceiling.
Let's start to say why the success of "Catching the Doll" can't be replicated by anyone, because this time, the time and place are right.
Let's talk about the right time and place first. The deserted market is both a test and an opportunity. The movies released before and after "Catching Dolls" and in the same schedule are indeed unmatched in terms of subject matter and cast. The audience has high expectations for this movie, and the same is true in the industry, the theater manager will give the movie a high schedule from the beginning, which is why the screening three days before the release was given nearly 30% of the schedule on the first day.
The starting point is higher than other movies, and it's too easy to win. At the same time, the cold market means that the audience doesn't go to the movies much, not because they don't have money, but because they don't have a favorite movie.
Let's talk about people. "Catching the Doll" directors Yan Fei, Peng Damo and starring Shen Teng and Ma Li can be said to be going both ways.
Ma Li talked about why she took this movie in an interview, what she said was, "No matter what they (Yan Fei and Peng Damo) call, they have to play anything." This reflects the depth of her relationship with the two directors.
Yan Fei and Peng Damo revealed in the interview that the two of them, Shen Teng and Ma Li, have become parents, and they will often get together to discuss parenting topics, and they will often meet and eat. This also reflects the depth of the feelings between them.
This is "people". Just imagine, if the relationship is good and the cooperation is tacit, if you change to other directors, will there be such an effect as the finished film today? It's simply impossible. The cooperation between the two directors and the two leading actors must be very pleasant and efficient, they are very simple creations together, and they want to make a good work, instead of coldly signing a contract, restricting the efforts and interests of both parties, and strictly following the requirements of the contract, and finishing the film step by step.
This can be clearly seen from the director's interview.
For example, after the release of "Catching the Doll", many viewers complained that this was "the parenting version of "Truman's World", Yan Fei and Peng Damo did not deny this, their answer was "We also found something like "Truman's World", but this thing can't be avoided. In fact, the audience can think of this, Shen Teng and Ma Li can't think of it? If the same script was given to them by other directors, Shen Teng and Ma Li might have refused, but they must have 100% trust in Yan Fei and Peng Damo.
The other layer of "harmony" is the resource of "Shenma Combination", which only they can grasp in their hands, and only they can use it in this way.
Behind Yan Fei and Peng Damo is Xihong Film and Television, Shen Teng and Ma Li's movies are about Happy Twist, which was originally a cooperation between two different companies, but don't forget, Happy Twist is also one of the producers of "Catching Dolls", which means that it will not be difficult for the director to sign two actors, and they will be signed at a very cost-effective price, and other companies may not dare to think of it.
In addition, through interviews with directors, it will be found that they may have signed contracts with no fixed shooting cycle, or a very generous shooting period.
The two directors revealed in an interview that the filming was "unhurried, giving the actors a very relaxed environment and a lot of room for free play, and it doesn't matter if you only shoot one scene a day or two." Because of this, Shen Teng looked like "coming to the crew for a vacation".
You must know that filming movies is very dead in cycles, the crew coordinates the announcement every day, and shoots a few scenes on a fixed basis, if the filming is not finished, it will be delayed little by little, it will be overdue, overspending, and the whole project is uncontrollable, and actors like Shen Teng and Ma Li, as soon as the contract time comes, they will enter the next crew, even if the management party has money, they may not continue to play with you.
Like Yan Fei and Peng Damo, they are so casual and calm, they can accept only one scene a day or two, and there are only the two of them, and it is impossible to change to another producer or another director.
In addition, if there is no such a relaxed creative environment, there will not be so many sparks, and the effect of "Catching the Doll" will not be filmed, don't forget, Shen Teng and Ma Li are not without bad movies, "One Thought of Heaven" won't be word-of-mouth and box office hits?
Therefore, the success of "Catching the Doll" has almost zero chance of being copied, and it is difficult for Yan Fei and Peng Damo to surpass it, because even if the Shen Ma combination comes to another one, it is difficult for someone to have such a good opportunity as the right time and place.