At a time when the domestic cultural tourism market is booming, JDB has followed the boom and recently released a new series of themed cans for the village Olympics, which are sold simultaneously on major e-commerce platforms. As the pioneer of the herbal tea category and the leading brand in the herbal tea industry, JDB has always inherited and carried forward the excellent traditional Chinese culture, while not forgetting to keep pace with the times and actively innovate.
"Village Olympics" is an innovative brand IP with deep integration of culture and tourism planned by JDB, which is committed to excavating and promoting the profound heritage of traditional Chinese culture, and bringing consumers a new cultural experience and new consumption scene.
There are a total of 6 types of theme cans in the village Olympic series, and the picture of the cans is unfolded from the perspective of "watching the game" of the whole people, showing five traditional folk sports such as martial arts, tall horses, dragon boats, rhyming, and shuttlecock, with the theme spirit of "being yao, being strong, entering, being brave, being resolute, and being together", conveying a national spirit of "just burning".
JDB depicts to the public a picture of the national spirit of the Chinese nation with self-confidence, self-improvement, aggressiveness, courage, perseverance and unyielding, and concerted efforts through six different cans, so that the dissemination of excellent traditional culture has a new way of expression.
At the same time, the "Burning Village Olympic Lottery Can" national interactive mini-program was launched, and consumers can scan the QR code on the pull ring to enter the mini-program to play the village Olympic fun mini-game, and have the opportunity to participate in the lottery and win huge prizes.
At present, the first stop of the Jiaduobao Village Olympic Games has been launched in Rongjiang, Guizhou, and in this quaint and vibrant land, the Jiaduobao Village Olympic Games have attracted many tourists and local residents with their unique charm. At the event site, the gongs and drums were noisy, the voices were boiling, and various traditional folk customs projects were wonderful, which made people dizzy.
This Jiaduobao Village Olympic Games, which integrates traditional culture, events and food life, has undoubtedly become a major cultural and tourism event in Rongjiang, Guizhou and even the whole country. Here, ancient traditions and modern innovations complement each other, weaving a gorgeous new picture of cultural tourism.
Whether it is the city can in the summer of 2023 or the Baoyun dragon can in the Spring Festival of the Year of the Dragon, JDB continues to bring consumers extraordinary beverage experience and cultural enjoyment with innovative thinking. The release of the theme jar of the Village Olympic series once again demonstrates JDB's deep emotion and firm belief in traditional culture.