On July 16, Metersbonwe held the "5.0 New Retail Model and Strategic Upgrade Press Conference" in Wuhan to empower fashion with technology and open a new era of shopping experience. This release marks a solid step forward in the digital transformation journey of Milbank, bringing unprecedented shopping enjoyment to consumers.
Metersbonwe 5.0 new retail is an innovative business model, which combines traditional retail, search shelf e-commerce, social e-commerce and content e-commerce to create a new global O2O business model. In May, as the leader of Douyin's local lifestyle apparel field, Metersbonwe's in-depth cooperation with Douyin is exemplary. With the strong east wind of the group's anniversary celebration on April 22, Metersbonwe achieved a breakthrough growth of 100 million GMV in 40 days through the deep integration of local life and instant retail, ranking first in Douyin clothing and instant retail, and the country's first urban life experience hall Wuhan store will officially open on July 20.
Zhou Chengjian, founder and chairman of Metersbonwe
Co-creating an excellent experience: Reconstructing the infinite possibilities of consumption scenarios
In the blueprint of 5.0 new retail, Metersbonwe has built a full-scene consumption network with the urban life experience hall as the core and the community post station life hall as the extension. This is not only the link of physical space, but also the deep integration of consumer experience. Through seamless online and offline scenarios, we allow consumers to enjoy the convenience and fun of browsing and placing orders online to offline experience and pick-up anytime and anywhere. As the core of the purchase scene, the City Life Experience Hall not only provides rich product display and instant transaction services, but also becomes a bridge connecting consumers and brand emotions. The community station life hall, with its convenience close to life, makes every shopping a pleasant community interaction, allowing users to truly become community partners and jointly weave a closed loop of consumption from the community to the city.
Metersbonwe has launched two new retail models across the country: the urban life experience hall and the community post station life hall. In the near future, Metersbonwe will build 50 urban life experience halls and 10,000 community post station life halls, bringing surprises and convenience to every consumer. The innovative 5.0 business model of the trendy outdoor ultimate experience of 100 experience halls and 10,000 life halls will bring good experience to consumers in different cities and communities for consumers across the country. In today's fast-changing retail environment, no matter what retail business model we adopt, we can't do without one core – the experience of a good product.
Create high-quality products together:
The quality-price ratio revolution of full-link value reconstruction
Under the 5.0 new retail model, we have completely revolutionized the full-link ecology of products from production to consumption with the urban satellite warehouse as the fulcrum. This not only means more efficient supply chain responsiveness, but also a profound reconfiguration of the value of product purchases.
Entering the 5.0 new retail era, through the data collection of offline stores such as experience halls and life halls distributed across the country and the deep integration of data from online platforms, we can understand the real needs of consumers in a multi-dimensional and all-round way. This consumer-centric product development model makes the product closer to the market and more in line with consumer expectations. The new retail model of 5.0 brings us closer to consumers and enables us to create better products with consumers.
Combined with the precipitation of the past and the changes of consumers in the new era, in 2024, Metersbonwe will reposition its product strategy of trendy outdoor, aiming to fully cover consumer use scenarios, so that every explorer can easily control the seamless transformation of outdoor travel and daily urban life. In the future, the company will continue to adhere to the goal of "global tailoring", integrate AI digital technology, and achieve high-quality and efficient management of the whole link from information collection, color planning, fabric selection, garment production and procurement, and consistently provide consumers with a better product experience.
Co-create a co-creation ecology of wonderful content outdoor fashion consultants
Members share their stories with Metersbonwe
On the stage of 5.0 new retail, every user is an indispensable fashion consultant. Relying on the powerful platform of the membership club, Metersbonwe links the urban life experience hall, the community post station life hall and even the outdoor scene to build a rich and interactive content co-creation ecology. Here, users are not only consumers of content, but also creators of content.
A stage for in-depth interaction with members and co-creation of content in each activity. Through seamless online and offline omni-channel coverage, it has reached and accumulated hundreds of millions of loyal consumers, with brands as the center, covering more than 290 core cities and more than 117,000 urban communities across the country. In the 10 member club activities that have been held, a total of more than 100,000 members have signed up, more than 200 high-quality professional outdoor experts have participated in the on-site activities, and members have posted thousands of pieces of content on social media, with tens of millions of exposures. 1 living hall can produce 18,000+ content, and 50 experience halls can output 900,000+ content, which will jointly weave a huge content output network and bring a steady stream of fresh vitality and attraction to the community post station life hall.
Metersbonwe's "10,000 Pavilion Plan" and "1+N+8" build a global consumption scenario network, break the barriers of traditional channels, realize seamless connection and complementarity between online and offline, and support 10,000 community post stations to complete the verification of vouchers with the transaction scenarios of the global O2O model. Through 1 experience hall, do a good job in the ultimate experience scene and content, introduce more experts to visit the store, output high-quality short videos and live broadcast exposure, and form high-quality coupons. N post station-style living hall to meet the needs of customers who can easily verify coupons within a 5-10 minute walk; The 8 online scene matrix gets rid of the limitation of the flow of people in offline physical stores, realizes the shopping scene of online and offline integration, and allows one store to have 8 business components.
Metersbonwe Partner Signing Ceremony
At the press conference, Metersbonwe signed contracts with 60 partners from all over the country, and through close cooperation with all partners, Metersbonwe will be able to further expand its market influence, enhance brand value, and achieve more stable and rapid development.
Since its establishment, Metersbonwe has won the love and trust of consumers with its unique brand culture and high-quality products. From the initial physical store layout, to the later expansion of e-commerce channels, and then to the 5.0 new retail model that we are now fully building, Metersbonwe has always kept up with the pace of the times and constantly explored and practiced new retail forms. In this process, Metersbonwe has not only accumulated rich industry experience, but also cultivated a team that has the courage to innovate and challenge, which has injected strong impetus into the development of the industry.