As a family "big item" in the general perception, the proportion of impulsive consumers is not much, and now consumers' car buying psychology is gradually becoming rational. While they include a boutique car in their portfolio, they pay more attention to whether the car can provide additional high added value, such as whether the car purchase policy makes them worry-free to own a car, and whether it can bring peace of mind, peace of mind, and money-saving value experience.
Although the car market is full of dazzling products, there are very few that can bring value-for-money and super-surprise car purchase policies. Recently, as a "user-centric" Xingtu Automobile, its "400,000-level smart light luxury flagship SUV" Xingtu Yaoguang and Tmall launched a "10,000 to 30,000" gift.
Real money is delivered to the home, and Xingtu Yaoguang does not play routines
Affected by a variety of e-commerce festivals, many consumers now think of "full of routines" when they hear the word "subsidy", either it is more expensive to subtract it, or it is a drama such as spelling orders and group buying. From July 4th to July 31st, the "10,000 to 30,000" launched by Xingtu Yaoguang and Tmall can be described as full of sincerity, users only need to pay a deposit of 10,000 yuan online through the Tmall platform, and directly deduct 30,000 yuan (10,000 yuan deposit + 20,000 yuan exclusive subsidy, users need to go to the store before July 31, 2024 to verify and complete the purchase of the car), such a surprise price has greatly reduced the pressure of many consumers to buy a car, and they can easily enjoy the life of using a car.
In addition, users who purchase Xingtu Yaoguang in addition to "cash direct delivery" can also enjoy the purchase rights and interests covering the entire life cycle of the car. The new replacement subsidy (not shared with cash discounts), the first owner's lifetime warranty for the whole vehicle, the first owner's lifetime free basic traffic, 3 years of free entertainment traffic (10G/month), the first owner's lifetime free roadside assistance, and the premium version (including four-wheel drive) will give a coral red leather seat interior worth 5,000 yuan, etc. It can be said that with the dual blessing of such favorable policies and services, it is undoubtedly a wise choice to start Xingtu Yaoguang at present. (For details, please contact the authorized sales service provider of Xingtu Automobile, and the traffic gift, warranty gift, and rescue gift are limited to the first owner)
As far as the lifetime warranty of the whole vehicle is concerned, it properly expresses the "confession of ZUI's long-term affection" to the user. Compared with the common 3-year or 100,000-kilometer warranty on the market, the lifetime warranty of the whole vehicle has a huge advantage, which not only allows users to travel without worry, but also shows Xingtu's confidence in product quality.
Luxury ≠ expensive, Xingtu Yaoguang makes "luxury equality"
Xingtu Yaoguang, as a new flagship model in the Xingtu 2.0 era built with the concept of luxury equality, has built a new value and higher value with a sense of luxury, comfort and intelligence. Since its listing, it has been well received by the market with its core competitiveness of 200,000 yuan price and 400,000 yuan value. Among Yaoguang's users, 66% have higher education, 36% are car owners in first-tier cities, and 9% of customers are car owners from luxury brands such as BBA. In terms of occupational characteristics, the new urban middle class, represented by doctors, teachers, and civil servants, has become Yaoguang's main customer group. The "gold content" of user portraits comes from the full recognition of the premium ability of products, and it has also successfully driven the Xingtu brand to break through.
Some readers may ask: What is "luxury equality", and why is Xingtu Yaoguang called a masterpiece of "China's luxury model"? Taking the CDC electromagnetic suspension system equipped with Xingtu Yaoguang as an example, in the traditional sense, CDC is one of the core elements of the traditional luxury car driving and riding luxury. It can adjust the damping performance in real time according to the road conditions, so that the vehicle can perfectly balance excellent handling and comfort while driving. Models that lack CDC support often have a very simple driving experience, lacking adaptability and versatility in multiple road conditions. As the only model that can be equipped with CDC within 200,000 yuan, Xingtu Yaoguang can be said to have single-handedly lowered the entry threshold of CDC to 150,000 yuan, reshaping the overall value system of the automobile market.
In terms of power, Xingtu Yaoguang is equipped with a high-efficiency power combination of the well-known 2.0TGDI turbocharged engine + 7-speed wet dual-clutch transmission. Among them, the 2.0TGDI turbocharged engine has won the top ten engines of "China Heart", which can burst out with a super power output of 192kWZUI high power and 400N·mZUI high torque. On the Yaoguang Flying Fish version, the powertrain has been fully upgraded and upgraded, and the four-wheel drive is equipped with an Aisin 8AT gearbox, which has better shift smoothness and fuel economy, bringing users a comprehensive upgrade and ·a better driving experience.
Written after ZUI
At present, the automobile market has accelerated into the knockout round, and the replacement and additional purchase have become the mainstream of the market. Users have richer and more rational experience in automobile consumption, and only by creating differentiated services and improving user experience can they be invincible in the fierce market competition and form their own brand charm. Judging from a series of actions such as Xingtu Yaoguang's car purchase policy and product strength, Xingtu Automobile has truly achieved "user demand as the center", and this time, it has jointly launched a heart-warming gift with Tmall, interested consumers should act quickly, don't miss the opportunity!