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Wow! The hot pot world has gone crazy lately!
In just this year's time, more than 4,200 small hot pot restaurants have swooped out, directly turning the "poor ghost canteen" in the mall into an Internet celebrity, and even the Haidilao bigwigs are so red-eyed!
Jiumao Jiujia's "cowardly hot pot" is even more direct, 9 meat dishes are 9 yuan, and vegetarian dishes are only 6 yuan 6, this is a posture to fight with everyone for speed!
Not to mention those 29 pieces of 9 self-service to eat the small hot pot out of the wall, it is simply a paradise for foodies, and the price is so close that people can't believe it!
First, the "price revolution" in the hot pot industry: high-end brands have also "admitted".
Thinking about the past, when I talked about eating hot pot, I immediately popped up in my mind about Haidilao's high-end atmosphere and high-grade style, as well as the price of the tight wallet. But now, hey, Haidilao has also played a pro-people style, and has made a "small hi hot pot", and the per capita has dropped directly from 80 oceans to 60 yuan, which is faster than riding a rocket!
Jiumaojiu also keeps up with the trend, and has a whole "hot pot", 9 meat dishes from 9 yuan, 6 vegetarian dishes, 6 yuan of stewed rice, and 6 yuan of stewed rice. It seems that the hot pot circle is about to set off a "price war", and the high-end bigwigs have put down their shelves and grabbed the market with our people!
Here comes the little joke: I heard that when I go to Haidilao now, the first thing the waiter said when he met was not to ask you if you wanted a manicure, but to say with a smile: "Brother/sister, do you want to consider our Xiaohi package, which is super cost-effective!" "This change is really laughable!
2. The "counterattack road" of small hot pot: from being forgotten to being sought after by the whole people
As early as 1998, Xiabu Xiabu brought it to Beijing, one pot per person, clean and affordable, it is simply the gospel of workers.
But later, Xiabu Xiabu seemed to be obsessed with the "tall" road, and had to transform into a "light meal", and the price went up, what was the result? The market didn't buy it, and we lost 800 million yuan in three years, and we shook our heads in distress.
But if you look at those small hot pot brands that don't forget their original intentions, hey, people are not idle! Take the little sheep as an example, it used to be the "first share of Chinese hot pot", and then although it was silent for a while, but last year in a shopping mall in Shanghai, people launched a rotating small hot pot, the whole audience only started at 10 yuan, mutton freedom is not a dream, this time, diners flocked to it, and the little sheep became popular again.
and Xi'an's "String Shiduo", who is also a ruthless character! They created the model of "skewers + whirlwind small hot pot", and the business was so hot that hundreds of stores were opened across the country. Therefore, the small hot pot still has to be down-to-earth in order to win people's hearts.
Third, the "careful machine" behind the low price: both affordable and face-saving
Don't look at the price of the small hot pot is down-to-earth, the shops are not ambiguous, and the face project is very good! Today's young people must not only be able to bear their wallets, but also be able to save face. Therefore, these hot pot restaurants are not only affordable to the people, but also pay more attention to the environment, service, and dishes.
Let's talk about the environment, some stores are directly transformed into a livehouse style, while soaking in hot pot, you can also enjoy the music feast brought by the live band, this experience is amazing! Also, some stores are even more unique, the bottom of the pot, drinks, and snacks will be directly free of charge, and it feels like picking up a big bargain, and going out will have more face.
Let's tell the truth, someone on the Internet went to a self-service small hot pot, drinks for free, and friends were stunned to drink dozens of bottles, I thought the boss was distressed to death, but people smiled and said: "Come again next time, bring a few more friends!" "This service, this attitude, is really loved!
Fourth, the "hot pot feast" with the participation of the whole people: the infinite possibilities of small hot pot
Now the small hot pot is amazing, it is no longer a "little secret" of a certain city, but a new star of food that is popular all over the country! From Beijing's "Nongxiao Pot" to Xi'an's "Kuanshiduo", to Henan's "Wai Lai" and Shenyang's "Xijia", there are too many small hot pot brands to count, each with its own unique secrets, and fans are also grabbing a handful.
What's more, those hot pots that used to be tall and tall, such as Chaoshan beef pot, Japanese-style sukiyaki, and coconut chicken hot pot, have now launched a mini version of the small hot pot, which makes people dazzled, and the choice difficulty is to be committed!
There is also the matter of cross-border, which is also becoming more and more interesting. Yoshinoya, Nancheng Xiang, and Lao Xiang Chicken, which were not related to hot pot, couldn't help but get involved and launched their own small hot pot as a killer feature to attract customers. In particular, Nancheng Xiang's "100% original cut meat small hot pot" is only 37.8 yuan a set, which is so cost-effective that people can't help but shout: "It's worth it!" ”
Fifth, the "change of life" of small hot pot: low prices are just the beginning
The reason why the small hot pot can be so popular is that the low price is just a stepping stone, and what really touches people's hearts is that it understands the hearts of young people. In recent years, prices have been rising sharply, and small hot pot has directly become everyone's favorite by relying on affordable prices, diverse choices, and a way of dining that can be said to go.
What's more, it also understands that young people love to try new things and love to be lively, and eating hot pot is no longer as simple as filling your stomach, but has become a super interesting party between friends.
Experts have said that the wind of small hot pot is not only a small wave in the catering industry, but also the result of consumption upgrading and price reduction.
Everyone wants not only quality service, but also careful budgeting, and the small hot pot has cleverly stood on this balance point, relying on accurate positioning and innovative gameplay, and successfully captured the hearts of a number of fans.
Epilogue:
Look, the counterattack of the small hot pot is so incredible! From a forgotten corner to the focus of national pursuit, it has written its own legend with affordability and innovation.
The next time you pass by that steaming little hot pot restaurant, why not go in and try it and see if it has conquered your taste buds too?
Don't forget to come back and tell me how you feel, let's talk about what other untold stories are in this hot pot rivers and lakes!