"If you don't work hard, you can only drive BBA (Mercedes-Benz, BMW, Audi)." This may seem like a joke from Versailles, but it is becoming a fact in the automotive world. It is not surprising that users who are familiar with high-end car brands have long been accustomed to the loneliness of second-tier luxury brands such as "Seven-fold Leopard and Eight-fold Tiger". It wasn't until the "high wall" of the first-line high-end brand BBA collapsed that it really began to disenchant.
For a long time, many people believe that BBA is a real high-end brand, and its high brand premium is due to the law of the market. until I saw that the entry price of the latest BMW X1 plunged by 100,000 yuan and fell to 190,000 yuan; The price of Mercedes-Benz GLB 200 was cut in half, starting at 179,700, and the Audi Q3 35TFSI also landed at 173,500, only to begin to understand that luxury brands are not the ballast stone of the era of high premiums, and high-end brands do not represent the high-end of product value. For a car, driving experience, ergonomics and mastery of core technologies are the essence, and this is also the root of the rise of the current independent brand.
Domestic brands are in the ascendant, Xingtu Lingyun interprets the "independent high-end way"
Someone is out, someone is bound to appear. At this time, it is the best of domestic brands that appear, such as Chery's high-end brand EXEED Xingtu.
In recent years, Xingtu's models have shown good sales strength, especially in the 200,000-level SUV market, and Xingtu's new energy and fuel vehicles have shown super brand dominance. Taking Xingtu Lingyun as an example, as the earliest model listed by Xingtu, Xingtu Lingyun has always been known as the "intermediate SUV performance benchmark", and has a high brand reputation in the 15-200,000 SUV market.
With its accurate insight into the mid-level SUV market, Xingtu Lingyun adheres to the concept of "luxury equality" and relies on the M3X Mars architecture 2.0 platform to bring a real "luxury high-performance SUV" to young users, which has attracted national attention as soon as it came out. After 4 iterations of updates, especially the king version of the model released in April this year, on the basis of inheriting the excellent performance gene, with an entry price of 129,900 yuan, the threshold for car purchase has been further reduced, and the market share has been broadened.
The blessing of top-notch mechanical quality interprets the new potential energy of independent brand performance
As the main force of the Xingtu brand, the mechanical quality of Xingtu Lingyun can be called the top class. Taking the Xingtu Lingyun 400T King Edition as an example, Lingyun is equipped with a Star Nuclear Power 400T engine, which can achieve a power output of 192kW/400N·m and a thermal efficiency of up to 41%; The chassis of Lingyun is a BENTELER master chassis, which has undergone hundreds of shock absorption optimizations and dozens of tire adjustments, bringing smooth and precise handling and luxurious and comfortable driving experience. BorgWarner's all-wheel drive intelligent system can quickly switch between driving modes from 0.07 seconds, interrupt power transmission in 60 milliseconds, and achieve continuous variable transmission of torque from 0 to 100%. This allowed Lingyun to achieve a score of 6.58s in the CCPC competition. It is worth mentioning that the fastest lap record for a typical luxury performance car is maintained at 7 seconds.
Not only that, Xingtu Lingyun has won the top spot in the medium and large SUV group of fuel vehicles in CCPC professional station for 3 consecutive years, and has successfully completed extreme challenges such as climbing to the top of the 37.1° Winter Olympics Snow Ruyi, extreme braking on the cliff, and taking off when the car pulls the plane, and in the Chedi acceleration evaluation project, it easily defeated the Geely Xingyue L in 8.32 seconds and the BMW X3 in 9.33 seconds, showing the high-performance nature of the track-level SUV.
In addition, in order to improve handling and sports, the high-end model of Xingtu Lingyun International Edition is also equipped with twin-cylinder twin-piston floating calipers, matched with wider 20-inch 245/45 Continental high-performance wide tires, with excellent grip, bringing better fuel economy, good driving experience, excellent ride comfort and low noise performance.
Quality control comparable to United States high-end to create the "hardcore" competitiveness of China's high-end brands
Of course, the core competitiveness of Xingtu Lingyun not only has excellent mechanical quality, but also has good international quality control, so that its starting point is at a high level in the industry.
For example, in the field of platform-based car manufacturing, in 2020, the "M3X Mars Architecture" released by Xingtu is composed of four core module architectures of power, safety, intelligence, and comfort, integrating Chery's technology, and an upgraded version of the M3X Mars architecture PRO was launched a year later, and Xingtu Lingyun is the first model under the M3X Mars architecture PRO.
At the same time, the M3X Mars architecture is also constantly upgrading, and the Xingtu Lingyun King Edition is based on the upgraded M3X Mars architecture PRO, so the foundation is better. Coupled with BENTELER's master chassis tuning, the golden balance of sport and comfort is achieved.
ALSO IN THE FIELD OF ENGINES, CHERY HAS BEEN DEEPLY ENGAGED FOR DECADES, AND NOW, CHERY'S ENGINE TECHNOLOGY HAS ENTERED THE 4.0 ERA, AND THE KUPENG POWER CHERY POWER GLOBAL POWER ARCHITECTURE IS AN IMPORTANT SYMBOL.
The industry always likes to use the "science and engineering man" analogy to Chery, and Chery is a high-end brand, so it will naturally empower the Xingtu brand with the technology accumulated over the years. Xingtu has always been Chery's bargaining chip for attacking high-end brands. What Lingyun presents is the pearl of Chery's technology research and development.
Epilogue:
2024 is undoubtedly a decisive year, and whether the BBA high-end brand can regain its past glory depends on whether it is "worthy of virtue", rather than a premium outside the brand; The rise of domestic brands is unstoppable, and when the dust settles, a new market pattern will also be born.
As a representative of domestic high-end brands, now, Xingtu Lingyun has already gained a firm foothold in the field of mid-size SUVs, and has successively launched more "luxury and equal" king version models, consolidating its competitive advantage in the field of medium-sized SUVs through systematic product strategies, and Lingyun's momentum is close at hand.
At the same time, in the near future, Xingtu is about to iterate and renew, and the 2025 model is about to be launched, and it is believed that the new model will be supported by more advanced and forward-looking technologies to bring intelligence, high-end, vitality and unprecedented product experience to more consumers who love Xingtu.