During the Mid-Autumn Festival this year, Xinghualou moon cakes not only have new flavors, but also new national tides, through traditional culture and traditional food through the innovative expression of trends, so that more young consumers can fall in love with the Mid-Autumn Festival.
On July 11, Xinghualou announced the launch of the "National Style Trend" series this year, and on the new packaging, Peking Opera masks and Xinghualou "Chang'e" are integrated, so that this 173-year-old Chinese time-honored brand and Peking Opera, the quintessence of China with a history of more than 200 years, have sparked on the taste buds of gourmets. Xinghualou once again broke through the tradition, skillfully integrating the colorful colors of Peking Opera masks with the romantic story of Chang'e running to the moon, and designed a unique "New National Tide" mooncake gift box.
In terms of taste, Xinghualou has put a lot of effort into it. Shen Quanhua, technical director of Xinghualou and fifth-generation intangible cultural heritage inheritor, said that salted egg yolk and meat floss mooncakes have become the leader among this year's mooncake rookies. Xinghualou's salted egg yolk and meat floss Qingtuan is famous, and it is used in moon cakes, and the research and development time is nearly a year, which perfectly integrates classic and innovation, and the golden and mellow filling complements each other with the soft and glutinous skin, which is sweet and salty, and makes people have an endless aftertaste. Kumquat Spain ham mooncake is a model of Chinese and Western combination, with a clever combination of high content of pure Spain ham and sweet kumquat, low sugar and low fat, healthy and delicious, injecting new vitality into traditional mooncakes.
In addition, the bean paste flowing heart mooncake and the Q bomb coconut mooncake, as the classics of Xinghualou, are also rejuvenated in continuous innovation. The silky smoothness of the quicksand egg yolk and the sweetness of the bean paste are intertwined, and the taste is rich; Q-bomb desiccated coconut mooncakes, the addition of coconut bobo makes the traditional desiccated coconut mooncakes more interesting and full of coconut fragrance.
Zhi Jing, deputy general manager of Xinghualou Food and Catering Co., Ltd., said that Xinghualou hopes that through the collision and innovation of food and culture, it will not only give a unique cultural imprint to the moon cakes, but also show the brand's respect and inheritance of traditional culture, making each moon cake seem to have become a small cultural carrier, telling the story of the quintessence of the country. At the same time, it also allows more consumers of the younger generation to feel the power of traditional Chinese culture. It is hoped that the light of the time-honored food will linger in people's hearts like the quintessence of the pear orchard, and form a Mid-Autumn Festival memory for the younger generation.
Xinghualou uses moon cakes as a medium, which not only conveys the reunion and warmth of the Mid-Autumn Festival, but also shows the harmonious symbiosis of traditional culture and modern innovation.
(ZRY)