On the afternoon of July 10th, in Gusu Water Town, which has a profound cultural heritage, a fashion event aimed at exploring the modern value of handicrafts and intangible cultural heritage, the third anniversary ceremony of GLASS, was grandly held. With the core theme of "Made here", this festival is not only a profound tribute to traditional handicrafts, but also an in-depth discussion of how modern fashion can be integrated with ancient wisdom. In this grand ceremony that brought together fashion leaders and cultural celebrities, Jiang Shuying, the spokesperson of Mengjinyuan gold jewelry brand, wore the master craftsman and · Huamanyue series of jewelry, and held the Mengjinyuan "Auspicious Treasure" gold filigree handbag at the venue, showing the infinite possibilities of mainland handicrafts and intangible cultural heritage in the new era.
As an authoritative voice in the field of fashion and culture, the third anniversary of the Chinese edition of GLASS is not only a summary of past achievements, but also a vane of future fashion trends. In this "Made here" theme ceremony, artists show their talents according to their own style and type, and infinitely amplify the amazing charm of traditional Chinese handicrafts and intangible cultural heritage through ingenious fashion displays. In the field of jewelry, it brings together exquisite handicraft skills and carries the essence of rich intangible cultural heritage, providing valuable food for thought and inspiration for the industry.
In Wu Nong's soft words, the shadow is sparse into the south of the Yangtze River.
Jiang Shuying, as the brand spokesperson of Mengjinyuan, appeared at the dinner with a new Chinese long dress called "Shuying", with a beautiful Chinese pattern with a touch of gentle and mysterious oriental atmosphere, wearing the master craftsman · series of jewelry created by intangible cultural heritage filigree skills, in the poetry and painting Jiangnan, it perfectly sets off Jiang Shuying's gentle and gentle oriental temperament. The addition of the "Auspicious Treasure" gold intangible cultural heritage filigree handbag of Mengjinyuan adds the finishing touch to the whole shape, making oriental aesthetics concrete and becoming the focus of the audience.
It is understood that this is also the first public appearance of the Mengjinyuan "Auspicious Treasure Phase" gold filigree handbag worn by Jiang Shuying this time, which interprets the traditional Chinese auspicious pattern - Baoxiang Flower with filigree inlay traditional intangible cultural heritage technology. The treasure flowers bloom, the blessing of the heavens, meaning auspicious and happy. The "Auspicious Treasure" gold filigree handbag is made using the intangible cultural heritage filigree inlay process, using multiple manual techniques of "pinching, filling, saving, welding, stacking, and blocking", with delicate and exquisite filigree skills, interpreting the graceful and luxurious national style, inlaid with colorful luodian and warm pearls, with detachable embossed Baoxiang flower bracelets and filigree brooches, diversified and ingenious design, showing the innovative inheritance of traditional culture and intangible cultural heritage crafts of Mengjinyuan.
Inspired by the Mengjinyuan "Auspicious Treasure Phase" gold filigree handbag, the · Flower Blossom Colour Series uses delicate and light filigree craftsmanship to create layered three-dimensional petals, embellished with graceful enamel colors, and weaves auspicious and perfect treasure flowers, conveying wishes for auspicious wealth, happiness and beauty. The · Flower Joy series inherits the essence of filigree inlay technology, and the stylish and elegant design gives it new vitality.
Jiang Shuying's Mengjinyuan jewelry selected this time is based on a traditional Chinese intangible cultural heritage craft with a long history - filigree inlay. As early as the eighties and nineties of the last century, Mr. Wang Zhongshan, chairman of Mengjinyuan Gold Jewelry Group Co., Ltd., invested in Mr. Nan Zhigang, a master of Chinese arts and crafts, and gradually mastered the "gold and silver craft", which not only inherited the southern style of the real inlay chisel flower technology, but also integrated the filigree skills of the northern school, and included the filigree process, chisel flower technology and inlay technology and other traditional techniques. Because of the persistence of the craftsmen, the intangible cultural heritage skills will not be forgotten by the years, but under the continuous innovation and inheritance, they will create heavenly works in the new era, so that the world can see the beauty of Chinese culture and skills.
History and fashion collide to show extraordinary brilliance. In 2013, "Mengjinyuan Gold Jewelry Making Skills" was selected into the "List of the Third Batch of Provincial Intangible Cultural Heritage Representative Projects in Shandong Province"; In 2018, Wang Zhongshan was successfully shortlisted for the fifth batch of inheritors of provincial intangible cultural heritage items in Shandong Province with his "gold and silver craftsmanship". "What is national is what is global", as an expert in China's high-purity Seiko gold jewelry, Mengjinyuan takes the inheritance and promotion of China's excellent traditional culture as its own responsibility, actively explores the integration of handicraft and modern fashion, and provides consumers with more high-purity gold jewelry with cultural taste and Seiko quality to meet the diversified needs of consumers.
In the future, Mengjinyuan will continue to uphold the development concept of "equal emphasis on inheritance and innovation", innovate product research and development and technology, and continuously promote the in-depth integration of handicraft and intangible cultural heritage in the fashion field, so as to bring consumers more jewelry products with cultural heritage and characteristics of the times, and show the beauty of Chinese jewelry culture to the world.