The county-level luxury housing market is hot: the average set is more than 20 million yuan, and it was sold out in 18 seconds after opening

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2024-07-12 07:53Published on the official account of Jiangsu Yicai

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01 The luxury housing market in Yiwu City, Zhejiang Province has been hot recently, and the top luxury real estate with an average total price of more than 22 million yuan was sold out in 18 seconds after opening, and the winning rate was only 27%.

02 In the first half of the year, the number of land transfers in Yiwu City was 119, and the transfer income reached 6.35 billion yuan, ranking first in Zhejiang County, close to the data of the first-tier city Shenzhen in the first half of the year.

03Due to the luxury housing market in the economically wealthy county, the sales performance of luxury real estate in Yiwu City is not an isolated case in the Yiwu property market, and the demand for high-end improvement has gradually become the mainstream of the new housing market.

04 The demand for housing improvement in wealthy counties and cities is prominent, such as the sales of high-end improved real estate in Wenling City, Tiantai County and other places in Taizhou City, Zhejiang Province.

05 The county-level industrial base provides support for the property market, such as Yiwu City, with a total of 1,103,600 market operators, including 1,770 in the first industry, 115,000 in the second industry, and 987,000 in the third industry.

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In the first half of this year, the sales of luxury homes in first-tier cities were staggering, and the phenomenon of "daylight" appeared repeatedly, and a single plate could attract nearly 10 billion yuan in one day.

And a similar situation has begun to appear in the "county seat". Recently, in Yiwu, Zhejiang, the top luxury real estate with an average of more than 20 million yuan was opened, and the number of intended customers far exceeded the number of houses, and the notary office was required to draw the number on the spot, and the winning rate was only 27%; Another local luxury real estate said that after the opening, "sales exceeded 1.6 billion yuan in 18 seconds".

In the impression of ordinary people, luxury houses with a total price of tens of millions of yuan will only appear in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen, while houses of three or four million yuan are already considered luxury houses in most counties. However, county buyers have used their purchasing power to prove that the luxury housing market in economically wealthy counties may not be inferior to first-tier cities.

From January to June this year, Yiwu sold 119 cases of land, and the income from the transfer reached 6.35 billion yuan, ranking first in Zhejiang County. This transfer income is close to the data of the first-tier city of Shenzhen in the first half of the year - according to wind statistics, Shenzhen's total income from land transfer for all purposes in the first half of the year was 6.56 billion yuan.

The 20 million yuan mansion was sold out in 18 seconds

Recently, a luxury real estate in Yiwu, a county-level city in Zhejiang, was opened, with an average total price of more than 22 million yuan, and buyers held their breath and waited nervously for the lottery results of the Yiwu Notary Office.

It can be seen from the name of the case of the real estate "Fengqi Chaoming" that this is the high-end improvement product series of Greentown China, a listed real estate company. On May 18 this year, the project was first opened, according to the data provided by the Yiwu Notary Office, on the same day, the developer launched a total of 88 courtyard villas to participate in the lottery, with a total of 325 groups of intending buyers, and each group of buyers were frozen 2 million funds, and the winning rate was only 27%.

These 88 courtyard villas are mainly more than 300 square meters of unit area, and the unit price starts at 60,000 yuan/square meter. According to the Beike housing platform, the average price of the latest house price in Yiwu is 25,000 yuan / square meter, but this project, which far exceeded the average price, was finally sold out in only two hours, and sold 2 billion yuan at the first opening.

On June 28, the large flat floor of the project was opened, and ninety percent was removed on the same day, and the next day, the courtyard part was opened for the second time, and it was sold out again, and the project sold more than 1.5 billion yuan in two days. Within a month and a half, Yiwu's "Fengqi Chaoming" achieved a single performance of 3.5 billion.

In the first half of this year, the sales of Greentown South Zhejiang Company, to which the project belongs, totaled more than 6 billion, and Yiwu contributed nearly 60% of sales.

Such sales results are not unique in the Yiwu property market. On June 24, the real estate "Wanjing Guanyun" built by Badu Real Estate Development Co., Ltd., a small local developer in Yiwu, was opened. This is also a luxury real estate, with a price of 65,000 yuan per square meter, and the total price range of townhouses is more than 10 million yuan to more than 30 million yuan.

On the same day, Wanjing Guanyun launched 78 townhouses, according to the official WeChat video of Badu Real Estate Company, these listings were sold out in only 18 seconds at the opening, and the sales reached 1.6 billion yuan.

Wealthy counties and cities have a prominent need for housing improvement

The boom in Yiwu's luxury housing market is a special case in the county-level property market. However, the reporter checked the recent real estate transactions in a number of economically wealthy counties and cities, and found that high-end improvement demand has gradually become the mainstream of the new housing market.

According to the May 2024 residential sales ranking released by the relevant departments of Taizhou City, Zhejiang Province, the top properties are basically high-end improved properties in county-level cities.

For example, in Wenling, a county-level city, the average price of local new houses is about 15,000 yuan/square meter, and the average price of more than 23,000 yuan/square meter of Yinghuili, and the average price of more than 27,000 yuan/square meter of Tianhe Yipinyuan, the monthly sales reached 327 and 64 sets respectively, ranking first and fourth in the list of real estate sales in Taizhou City.

Tianjing Yunlu real estate in Tiantai County, Taizhou City, focusing on large flat-floor apartments and modern style townhouses with a construction area of about 239 square meters to 268 square meters, with 26 monthly transactions, ranking 7th in Taizhou.

In Kunshan, a county-level city under the jurisdiction of Suzhou, Jiangsu Province, high-end improvement projects have become the main support of the property market.

In last year's Kunshan commercial housing sales ranking, the top three projects, Bright Jingyuan, Runyue Yunqi Garden, and Zhenyue Yazhu, all have large flat-floor products with a construction area of more than 200 square meters. This year's top-ranked Xiyue Grace Garden, Huaju Grace Garden, Shangyunfu and other real estate projects also have low density, large flat floors and other elements as the main selling points, and "large apartments" have become the protagonists of the Kunshan property market.

In Yongkang, a county-level city under Jinhua, after the introduction of a new policy on housing subsidies in May this year, the transaction volume of new commercial houses increased significantly in June, according to the statistics of the website "Xinyiju" under the jurisdiction of the local real estate transaction certification center, 423 new houses were sold in June. Among them, the urban Bund (phase III) and Wanjia Xingyue built by Binjiang Group are at the top of the transaction list, while the real estate developed by the local real estate company Buyang Group Riverside Garden has also sold 45 units, with a total of 67 townhouses in the project, and more than 80% of the sales have been sold.

With the blessing of the market, the county land market in Zhejiang has also achieved good results. According to the statistics of "Good Land Network", from January to June this year, there were 119 land transfers in Yiwu City, and the income from the transfer reached 6.35 billion yuan, ranking first in Zhejiang County. This transfer income is close to the data of the first-tier city of Shenzhen in the first half of the year - according to wind statistics, Shenzhen's total income from land transfer for all purposes in the first half of the year was 6.56 billion yuan. In addition, it has surpassed the economically strong city of Changzhou (5.22 billion yuan, data from wind), and the population of Yiwu is only about one-third of that of the prefecture-level city of Changzhou.

In the first half of the year, the income from land sales reached 2.29 billion yuan, which is close to the level of Kunming (2.37 billion) and Nanning (2.12 billion), the capital cities of western provinces.

The county-level industrial base provides support for the property market

According to the Chinese government website, by the end of 2021, China had 1,472 county seats, 394 county-level cities, and a total permanent population of 250 million. The county property market is a huge market, but also a very seriously differentiated market, the county property market is closely related to its economic development level, industrial base, population inflow and outflow.

Speaking of Yiwu, it is a city where "business opportunities are in the air".

According to official data, as of the end of 2023, Yiwu has a permanent population of 1.903 million. According to the latest statistics of the Yiwu Municipal Market Supervision Bureau, as of the end of May this year, the total number of registered market operators in Yiwu reached 1,103,600, of which 1,770 were in the first industry, 115,000 were in the second industry, and 987,000 were in the third industry.

According to the local market supervision bureau, in different classification ways, among the 1.1036 million market entities, self-employed households account for 72.06%, and e-commerce business entities account for 59.39%, both of which rank first in Zhejiang counties.

If we simply look at the ratio of the permanent population to the number of market entities, it can be said that one out of every two people in Yiwu is the "boss".

According to the data of the Yiwu Municipal Bureau of Statistics, in 2023, Yiwu will achieve a GDP of 205.6 billion yuan, and its economic aggregate will enter the ranks of the top ten counties and cities in Zhejiang Province.

Yan Yuejin, research director of the E-House Research Institute, told reporters: "Although Yiwu's economy has been affected by foreign trade, the real estate purchasing power of business people is still very strong, so the local luxury housing market is relatively strong. In fact, this shows that the industrial base of economically strong counties has a positive supporting function for real estate. ”

For example, Tiantai County, under the jurisdiction of Taizhou City, although the registered population is only 600,000 and the permanent population is less than 470,000, this small county has 10 listed companies, including Yinlun Co., Ltd., which focuses on R&D, manufacturing and sales of various heat exchangers, Tiantie Industry, which specializes in the production of rubber products for rail engineering, and Tiancheng Automatic Control, which specializes in the production of vehicle seats.

Kunshan, Jiangsu Province is the "leader" of counties in the country. In 2023, the number of counties with a GDP of 100 billion yuan will increase to 57, of which 10 counties will have a GDP of more than 200 billion yuan, and Kunshan will still be the only county with a GDP of more than 500 billion yuan.

In May 2022, the General Office of the Central Committee of the Communist Party of China issued the "Opinions on Promoting Urbanization Construction with County Towns as Important Carriers", which for the first time pointed out that counties are the main development subjects in the middle and late stages of urbanization. The opinions are clear, by 2025, the urbanization construction with the county as an important carrier has made important progress, the shortcomings and weaknesses of the county town have been further supplemented and strengthened, and a number of county towns with good location advantages and industrial foundation, strong resource and environmental carrying capacity, and good economic conditions for agglomeration of population have achieved remarkable results, the allocation of public resources and the scale of the permanent population are basically matched, the development and growth of characteristic and advantageous industries, the basic completion of municipal facilities, the comprehensive improvement of public services, the effective improvement of the living environment, and the obvious enhancement of comprehensive carrying capacity, The scale of peasants working and settling down in the county has been expanding, and the quality of life of the county residents has improved markedly.

Ma Qianli and Zhou Qi, researchers at CRIC Research Center, believe that Zhejiang, as a demonstration area for common prosperity, has a leading urban and rural income level in China, which makes the real estate development process of some counties and cities also walk in the forefront of the country. As far as the development status of urbanization rate is concerned, according to the relevant data disclosed in the Zhejiang Provincial Yearbook, the average urbanization rate of municipal districts has been as high as 77%, and many municipal districts have approached or even exceeded the average level of 80% of developed countries, while the average urbanization rate of counties and cities is about 65%, and there is still a large space for development.

However, Zhejiang counties also show a great contrast, Zhejiang since ancient times has "seven mountains, one water and two fields" said, in a number of mountain ranges under the separation, 30 million permanent residents scattered in 53 counties and cities, although the overall economic development level is higher, but the 53 counties and cities development scale and economic level are significantly differentiated. CRIC Research Center believes that there are many counties in Zhejiang where the level of urbanization is still at a low level, the population continues to outflow, and the annual residential transaction scale is small.

"The property market situation in Yiwu and other places is a special case in the whole country. In general, China's county property market, in fact, most of the county property market pressure is very large, the level is relatively low, good products are scarce, in real estate development, some of the top 100 counties with better economy are ahead, while other counties still need to follow up. Yan Yuejin said.

(This article is from Yicai)

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