Starbucks "Soft Snow Frappuccino" series launched
On July 9, Starbucks China launched the new "Soft Snow Frappuccino", which includes four flavors: coffee, matcha, berry popping beads, and red strawberry (among them, "red strawberry" is exclusively available through the special star delivery channel). This is a "historic innovation" of the Frappuccino series, which was born in 1994 and introduced to the Chinese market in 1999.
In this research and development, Starbucks combined the traditional Frappuccino production method with the rich and smooth characteristics of "malt snow cold brew", hoping to create a "product with a dense taste that can be sucked and drunk slowly". In the end, Starbucks made a rich and special thick milk syrup from selected Ningxia milk, which was infused with vanilla seeds and whipped together to create a sweet snow milk texture as the base of the "Soft Snow Frappuccino". This allows the iced drink to retain its slightly melted soft texture and rich and cold taste even after the delivery time.
Among the four flavors this time, "Coffee Soft Snow Star Frappuccino" is a blend of classic cold brew coffee and snow milk, "Matcha Soft Snow Star Ice" is a combination of matcha in the snow milk, "Berry Popping Soft Snow Star Ice" is a combination of raspberry blackcurrant juice and raspberry flavored popping beads, and "Red Strawberry Soft Snow Star Rapuccino" is a thick milk flavor decorated with vanilla seeds and strawberry jam.
Julie Clody Medina 出任梵克雅宝亚太区总裁
7 月 8 日,Van Cleef & Arpels 梵克雅宝宣布 Julie Clody Medina 已出任品牌亚太区总裁。
Julie Clody Medina has nearly 20 years of experience in the luxury industry. HAVING STARTED HER CAREER IN 2004 AND WORKING FOR DIOR, GUCCI AND MORE, SHE JOINED VAN CLEF & ARPELS SINGAPORE IN 2015 AS RETAIL DIRECTOR FOR SOUTHEAST ASIA AND AUSTRALIA, AND PRIOR TO THIS APPOINTMENT, SHE WAS MANAGING DIRECTOR OF VAN CLEVAL & ARPELS HONG KONG AND Macau.
Bottega Veneta 发布 2024 七夕广告大片
On July 8, Bottega Veneta released the 2024 Qixi campaign campaign, this time shot by Yuan Xiaopeng, with the appearance of the brand's best friends Zhou Yutong, Mika and Du Juan, including the Orbit sneakers from the Bottega Veneta Qixi capsule collection, the Caba bag, the exclusive Ki bag in Greater China, the Candy Wallac bag in the woven love version, the new small pink Andiamo bag and the Mini Wallace handbags and heart-shaped special edition Solstice bags, among others.
Maison Margiela 推出七夕特别款 Glam Slam 系列手袋
7 月 8 日,Maison Margiela 推出七夕特别款 Glam Slam 系列手袋,系列下有 Glam Slam Vanity 方盒手袋、Glam Slam Camera 相机包及 Glam Slam Trapezoid 迷你手袋,它们采用了 Nappa 羊皮,并以高定手工缝制方法制作,并搭配了巧妙的拉链及标签设计。
The collection has been available in Maison Margiela boutiques since July 5, as well as in the Maison Margiela Tmall official flagship store, the official WeChat mini-program and JD.com flagship store.
FILA FUSION BRACKET 星舰鞋限量发售
On July 4th, FILA FUSION unveiled the BRACKET Starship Shoes, a collaboration between the brand and designer Lena Ida Kanke's studio, Artifactory Studios LLC. The overall version of the shoe is made of "Starship Black", with a mechanical keel-like upper made of all-black technical mesh, three-dimensional TPU and asphalt textured leather, with soft spikes, heat-pressed moldings and openwork frames.
In addition to the sleek lines, the shoe also features a hollow outsole structure, an EVA midsole that is sculpted to create layered lines, and TECNO-MORBIDO technology that provides excellent support, allowing the shoe to achieve excellent breathability and comfort while showing off a mechanical aesthetic.
In addition to the all-black version, the BRACKET Starship shoes are available in 6 millennial colorways, which are treated with contrasting or gradient colors, which also embodies the sci-fi cyberpunk style, and also brings greater playability to wear and match.
The shoes will be available in limited quantities, and interested students can pay attention to the FILA official mini program, as well as offline channels such as FILA Atelier in Taikoo Li Chengdu, FILA ICONA Taikoo Li Sanlitun Beijing flagship store, and FILA FUSION Beijing Hopson Hui store.