It stands to reason that product upgrading is a good thing, after all, product upgrades can bring better experience and convenience to users. However, the replacement of the joint venture brand is an exception, and the more it is replaced, the worse it sells! I'm not kidding, listen to me and you'll understand!
Why do I say that the joint venture car should not be replaced, the reason is very simple, you look at those joint venture cars that originally sold well, which one can sell better than the old model after the replacement? Someone said, why can't it be sold? Because the direction of the joint venture car replacement is wrong, it is contradictory to the needs of users.
You look at the replacement of the joint venture car, what kind of sports design, technology configuration, and intelligence are upgraded. You say that you upgrade these, can you fight for domestic independent brands? And to be honest, those who buy joint venture cars now are still those users with more traditional ideas. They don't know about new cars, they have no interest in new features, they just want a cheap and fuel-efficient car.
In their eyes, your sports design is ugly, and your intelligent driving is unsafe and unreliable in their eyes. Your technology configuration is a waste of money with bells and whistles, so you spent a long time, in the eyes of users, it is not as good as the old model, and the new model is more expensive than tens of thousands. So you might as well get more discounts and sell the old ones steadily!