2024 has passed halfway, the major car companies have summarized the results of the first half of this year, not surprisingly there are still some people happy and some worried, although the automobile market is still this automobile market, but the change in consumer trends has given many car companies a good lesson, unable to keep up with the market rhythm and consumption changes, it is likely to face the danger of being eliminated or marginalized by the market, not only SAIC-GM and other people feel deeply, Guangqi Honda is also the same.
In the 143rd issue of the Interpretation and Analysis Series, the topic of this issue will talk about Guangqi Honda's market performance in June.
After the hustle and bustle, Guangqi Honda has experienced a decline in cumulative sales throughout the year for several consecutive years; In the first half of 2024, Guangqi Honda also experienced a year-on-year decline in sales for six consecutive months. Guangqi Honda, which once had unlimited scenery, faced with the baptism of wind and rain in the auto market and the test of the market, why is it increasingly showing a downturn in market morale?
Although Guangqi Honda can still support it with the advantages of fuel vehicles, the sales gap with the North and South Volkswagen and North and South Toyota is becoming more and more obvious, and the hot-selling models such as Fit, Lingpai, and Binzhi, which used to be proud of the car market, have only left a chicken feather and pull the crotch after the peak, and it has also become a joke for many car friends and netizens after dinner.
It is the main sales force of Guangqi Honda. Whether it is Accord or Haoying, although their respective market performance is not bad, but in the face of the strong impact of new energy competitors, they are also gritting their teeth and struggling to support, and they really can't bear it when they take the price for volume, it is estimated that this is also the "last line of defense" that Accord can maintain monthly sales of more than 10,000 yuan, after all, the current preferential range of Accord is around 50,000 yuan.
Guangqi Honda, which used to sell more than 70,000 units a month, is now selling less than 40,000 units a month. According to the public sales show, this year's 1-5 months Guangqi Honda's monthly sales are declining year-on-year, I thought that Guangqi Honda's market performance in June would be better, but the result is still not improving, it is reported that Guangqi Honda's sales in June were only 34,350 units, a year-on-year decline of 43%.
In 2024, there will be a year-on-year decline in monthly sales for 6 consecutive months, and the sales volume in June is barely close to 50% of GAC Toyota, which is far from the monthly sales of Chery, Geely, and BYD.
The market competition is like a boat sailing against the current, and if it does not advance, it will retreat. The market strategy of old bottles of new wine is no longer feasible, and joint venture brands, including Guangqi Honda, still want to reap dividends in the market with their previous thinking and model, which is estimated to be unrealistic.
It is not difficult to see from the production and sales express report of GAC Group that the cumulative sales of GAC Honda from January to June this year barely exceeded 200,000 units, only 207,930 units, a year-on-year decrease of 28.28%. In addition to some fuel vehicles such as Accord and Haoying, the market performance of plug-in hybrid and pure electric product models is basically tepid, such as the cumulative sales of Accord PHEV in the first half of the year are less than 4,000 units.
One sentence comment: The sales volume in June was only 34,350 units, a year-on-year decline of 43%, and Guangqi Honda, which has experienced a year-on-year decline for six consecutive months in 2024, is it just admitted? The answer is no, after all, the emaciated camel is bigger than the horse, not to mention that Guangqi Honda has not yet reached the point where the mountains and rivers are exhausted, although the opportunity for nirvana to be reborn is also very difficult, what do you say?
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