China's "modern oriental tea" has gone global.
Bawang Tea Queen's ambitious plan is committed to serving consumers in 100 countries around the world, serving them 15 billion cups of modern oriental tea every year.
According to statistics, last year, the sales of Bawang Chaji's super single product Boya Juexian exceeded 230 million cups a year, which not only represents Chinese tea, but also reflects Bawang Chaji's requirements for consumer products.
By the end of 2023, the number of Bawang Chaji stores worldwide has exceeded 4,500, and the number of registered members of Bawang Chaji worldwide is more than 69 million.
Starbucks has long been one of people's favorite drinks.
The same is a drink, since the rise of tea brands, young people like to drink tea more than coffee.
Once, Bawang Chaji held a grand press conference in Shanghai, and the founder Zhang Junjie passionately described the vision of Bawang Chaji on the spot, he once choked up, saying that he would surpass Starbucks in sales in 2024, and now, more than half of this year, what about Bawang Chaji?
On May 20 this year, the number of registered members of Bawang Tea has exceeded 130 million, and Bawang Tea has been loved and favored by consumers from all regions of the world.
In recent years, the tea industry has become the focus of the capital market.
Different tea brands are active in counties and towns, and some new power brands such as Sweet Lala, a little bit are slowly sweeping the streets and alleys, or are developing rapidly with the attitude of "hidden giants".
Speaking of which, Bawang Tea Ji was established later, in just five years, it quickly became a leader in the tea industry, and it has become a new top in the market. So, what exactly did Overlord Chaji do right?
The founder, Zhang Junjie, also belongs to the category of young people, he knows very well that the tea market is the home of young people, and only by capturing young people can they really have a place in the market.
When Zhang Junjie was 17 years old, he got his first job, joined a Taiwanese tea company, and entered the tea track. Later, he went from a clerk to a store manager, a regional supervisor, and a regional operation manager.
After many years of experience in the tea market, Zhang Junjie also began to think about his future path, and he saw the upgrading of Guangdong tea brands, and firmly believed that the tea industry could achieve a breakthrough in the era of consumption upgrading.
Faced with the rise of new tea brands, Zhang Junjie began to think about returning to the tea industry. In 2017, he founded the Bawang Tea Ji brand.
Since the establishment of Bawang Tea Queen, Zhang Junjie has always adhered to his original intention, using modern technology to restore the tea-making skills of 900 years ago, so that tea can return to tea, and also make the contemporary tea drinking experience look new, and promote the modern innovation and global development of oriental tea.
In order to predict the market in advance, the founder will clearly formulate the operational logic of the entire regional market through the strength of the sub-general, channel total and headquarters, so as to decentralize the organizational, financial and brand power, and finally build up the brand power through the direct sales system of the channel, empower franchisees, and gradually expand the sales outlets of Bawang Chaji.
Today, Bawang Tea has become one of the most high-profile tea brands in the past two years. In the first quarter of 2024, the sales GMV reached 5.8 billion yuan, and according to internal estimates, the revenue in 2024 will exceed 20 billion yuan, doubling growth.
Do you like to drink Overlord tea?
References:
Xueqiu: Bawang Chaji announced data: revenue of 10.8 billion, registered members of 130 million, 4,500 stores...
Global Tiger Finance Column: Illiterate before the age of 17, and an annual income of 10 billion at the age of 31, why is the founder of Bawang Chaji?
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