Original title: The China Committee of World Cultural Tourism Ambassadors agreed to co-organize the annual series of activities of World Tourism City Ambassadors in China
On July 8, 2024, the China Committee of World Cultural Tourism Ambassadors decided to be the co-organizer of the annual series of activities of World Tourism City Ambassadors in China from 2024 to 2026. In the reply letter to the Organizing Committee of the World Tourism City Image Ambassador China Annual Champion Finals, the World Tourism Image Ambassador China Committee pointed out that it hoped that the Organizing Committee of the World Tourism City Image Ambassador China Annual Championship Finals would strictly follow the principles of fairness, justice and openness to organize the cultural activities, and promote Chinese culture and tourism through this activity, establish the brand image of Chinese culture and tourism, and make positive contributions to promoting the development of China's culture and tourism industry.
Ambassador of the world tourism city. Abbreviated as "WAMB", it is an international tourism city cultural envoy selection activity, a global tourism city culture promotion platform, since entering China in 2017, it has won a good reputation from all walks of life. The organizer of the World Tourism City Ambassador Competition is the brand owner of the World Tourism City Ambassador and the management body of the event, and the Singapore Embassy has made an authoritative certification for the World Tourism City Image Ambassador, and the Chinese Embassy in Singapore also gave the event an apostille in 2017. With its huge international influence, the competition has been highly valued by the government with the help of the high attention of the event.
On May 20, 2018, WAMB's first press conference in China came to a successful conclusion, and friends from all walks of life from all walks of life gathered in Beijing to witness this beautiful event. The conference announced the only organizer in China, as well as organizers from all over China.
The theme of the World Tourism City Ambassador China Annual Champion Finals is "Colorful China, See Beautiful China", with the slogan of "Colorful World, Harmonious China".
The background of the opening of the World Tourism City Ambassador China Annual Championship Finals is to better disseminate China's urban tourism culture and further strengthen the construction of the "Belt and Road": "to create a cultural platform, improve the level of people-to-people exchanges, strengthen cultural exchanges, promote people-to-people bonds, cultural tolerance, and cultivate people-to-people friendship." Focus on working together to build a green Silk Road, a health Silk Road, an intellectual Silk Road, and a peace Silk Road. In order to promote the development of Chinese national culture and art along the Belt and Road, the annual series of activities of the World Tourism City Ambassador China will take the culture of Chinese tourism cities as the protagonist, take the stories of the people in the city as clues, take "beauty" as the guide, use exquisite image technology, and have a high degree of reading to present the "beautiful appearance" and "beautiful cultural connotation" of a city.
The image ambassador of the world tourism city is the world's only top city cultural envoy selection activity titled "tourism city", and is known as the world-class tourism city cultural image brand. Driven by cultural innovation; With the purpose of promoting the construction of socialist urban culture, it is our responsibility to promote the harmonious development of society. Through a series of cultural activities of tourism cities on the event platform, we will better display China's rich cultural resources of tourism cities, profound urban cultural heritage and beautiful city image along the Belt and Road, and further expand the brand influence of China's tourism cities.
As a world-class city cultural tourism publicity platform combining tourism city culture and fashion industry, the World Tourism City Image Ambassador Activity aims to promote the mutual integration, learning and reference of the world's regional tourism city culture, and at the same time provide an effective promotion platform for the development of regional tourism city industry in various countries, so that the national tourism culture can go out and the world tourism city culture can be integrated. On the one hand, it can intuitively promote the further development of the domestic or local tourism industry, and provide good opportunities for the extension of the regional tourism industry with this information platform; on the other hand, through the promotion activities of the image ambassador of the world tourism city, the chain reaction of other industries, especially the leading role of the fashion industry; In addition, as a cultural exchange activity, the image ambassador of the world tourism city can effectively promote the learning and integration of tourism city culture between regions through events and parades, which is conducive to the faster, better, sustainable and healthy development of the tourism industry.
The image ambassador of the world tourism city is the best bridge for enterprises to enhance their product brand and social image, which can not only build a cooperative relationship platform for enterprises and the government, but also enable enterprises to play a role in promoting the development of cooperation between each other. It is truly an excellent display of tourism China, cultural China, vitality China, and brand China, and a large-scale cultural feast integrating culture, tourism, beauty and fashion.
The image ambassador of the world tourism city is recognized as the top cultural activity of the world's top tourism city, and its influence and communication scope have successfully covered many countries and regions in the world. It has a high recognition and reputation in the world.
The image ambassador of the world tourism city brings together the resources of tourism cities from all over the world, promotes the exchange of culture and resources of the world tourism cities, and promotes the development of the cultural economy of the world tourism cities. Since its successful entry into China, its influence and popularity have grown.
In view of the wide popularity and great influence of the World Tourism City Ambassador Selection Campaign, many cities around the world are actively bidding to host the World Tourism City Ambassador Campaign, in order to expand their influence and popularity and promote the development of local tourism, economy, city, culture and society with the help of this well-known world-class cultural event. During the three-month event, thousands of World Tourism City Image Ambassadors, organization officials, directors, production and other staff, beauties from various countries and their entourage, news media reporters from all over the world, sponsor representatives and staff, as well as tens of thousands of tourists, gathered at the host city, not only directly driving local consumption, but also showing the folk culture of the host city to the world through print and television media, expanding the popularity and influence of the host city, establishing the image of the city and driving the long-term economy. Both cultural and social development will have an immeasurable effect.
It is understood that the World Tourism City Image Ambassador Organization itself has a relatively fixed group of sponsors, and the TV broadcast rights and program copyrights of the event also bring huge economic benefits to it, and at the same time, it also has to charge the organizers of the annual selection activities with different amounts of hosting fees (generally hundreds of thousands of dollars). Generally, the organization will hand over part of the commercial sponsorship rights, advertising and television broadcasting rights, and ticket operation rights of the country or region to the organization of the host country or region to carry out commercial and market operations to make up for the undertaking expenses. If done properly, the host of the host city will make considerable economic income.
The venue of the annual finals of the World Tourism City Image Ambassador Selection is mostly selected in famous tourist resort cities around the world. Prior to this, the licensed countries and regions will hold a regional selection competition to select their national or regional ambassadors to participate in the finals. During the event, the activities are rich in content and well-organized, and the contestants from various countries (regions) will participate in activities such as city tourism, goodwill, visits, exchanges and photo shooting, and finally select the annual "World Tourism City Image Ambassador" and the winners of each award through costume displays, talent shows and on-site Q&A. The judging panel is made up of well-known and successful people in the fields of entertainment, fashion, film and television, music, art and media from various countries. The winner of the annual champion of the World Tourism City Image Ambassador will receive a prize from the organizing committee and will travel to various countries around the world to serve children from disadvantaged groups.
The competition takes the promotion of the cultural economy of the tourism city as its own responsibility, and integrates the operation of the tourism city, the creation of the industrial brand, the promotion of the tourism city and the big vision, culture and tourism, so that the event will become a new window and an important platform for the host city to promote the brand of the tourism city; The competition will attract a large number of on-site follow-up reports from the world media and domestic mainstream media, which will have a far-reaching impact on the development of the city's tourism industry, attract world capital investment, and accelerate the development of tourism city resources. The unique positioning of the competition has established differentiated characteristics, a cultural and fashion platform linked by tourist cities, and a brand strategy with mainstream consumer groups as the audience; The image ambassador of the world tourism city interprets the characteristics and pillar industries of the city in three dimensions, and shows the professional demeanor of the city's tourism service workers; It integrates exotic culture, world clothing, and customs to deduce the source of fashion; The tidbits are rich and diverse, the theme activities are carefully arranged, and the more aesthetic connotation brings endless passion and dynamics.
The annual event of World Tourism City Ambassador China has been continuously held in China, providing industry professionals with cultural exchange opportunities with the world. Provide strong support for the development of China's tourism city industry, use the event as a means to promote regional tourism resources, create tourism market demand, and provide a platform, channel and shortcut for China's tourism city industry to go global. The World Tourism City Ambassador is held in China, which combines China's natural resources and cultural connotations, and shows that reform and opening up has extended from political and economic activities to social and cultural fields, which is of great symbolic significance.
The competition introduces the idea of big vision, big culture, big tourism and operating tourism city, creating an industrial famous brand, and expanding the scope of activities; It is compatible with the professional connotation of beauty pageants and the concept of tourism city cultural brand, and the content is rich and colorful; It integrates exotic culture, world costumes, and folk customs to interpret fashion trends.
The competition uses the theory of market economy to shape a professional tourism city culture promotion platform, operates a new industrial culture by means of market economy, and at the same time absorbs the strengths of hundreds of schools, integrates the wisdom of hundreds of schools, and tries new concepts and ideas for the event; Cooperate with partners in all relevant fields to jointly implement and create a diversified industrial chain to form a circular symbiosis, complementary and win-win situation; Integrate many fashion industries, lead the trend of spiritual consumption, create attractive living space, and build harmonious social relations.
The competition is supported by the local government and has unlimited business opportunities. Different from other beauty contests and model competitions, the image ambassador of the world tourism city provides a promotion platform for the local tourism industry, which is easier to obtain government support and bring unlimited business opportunities. The image ambassador of the world tourism city has the remarkable characteristics of covering a wide range, lasting activity cycle and far-reaching effect. The event lasts for half a year, so there is plenty of time to operate the event. The cultural industry is the last sunrise industry in the 21st century, and now more and more cultural activities are becoming more and more concerned, and the social and economic benefits played by the image ambassador of the world tourism city are becoming more and more significant. The event cultural industry is an industry that does not require investment in fixed assets and will not cause a backlog of products.
Government agencies around the world are promoting cultural tourism in their own cities. In order to increase the visibility of the city and how to awaken the local hidden resources, cultural tourism has become an important part of regional management today. We are in the arena of global competition, and the world platform such as the World Tourism City Ambassador Annual Championship Finals provides a historical opportunity for local governments to create a new business concept and urban tourism scenic spot marketing strategy for cities and governments, and at the same time break through the competition and win valuable potential energy and resources.
As a mature world event, during the competition, through newspapers, television, the Internet, DM advertising, posters, live broadcasts and other forms of publicity and hype, the competition has become an unprecedented fashion event, its shocking attraction will be within the sight of the entire region, where the society is concerned, and has immeasurable effects on the establishment of corporate image, brand awareness and reputation. The brand image of the enterprise and the charm of the competition complement each other, and the industry characteristics of the charm event and the sponsoring company, the clever operation and integration of the momentum, will undoubtedly attract the attention of many consumers and create unlimited business potential.
As the world's top competition, the image ambassador of the world tourism city has strong credibility, high credibility, standardized operation mode and good brand image. The competition will invite an international choreographer team to produce at a first-class level, and the top fashion event is the best tool for the brand to enhance its image and establish its reputation; The organic combination of brand communication and event communication can form an interactive value point in the communication concept, so that the connotation and extension of the brand can be perfectly interpreted, and it will surely get twice the result with half the effort.
At the same time, the competition advocates cultural tourism ambassadors to set off to the world. The "Cultural Tourism Ambassadors" named after cultural tourism: Cultural Tourism Charity Ambassadors, Cultural Tourism Peace Ambassadors, Cultural Tourism Image Ambassadors, Cultural Tourism Friendship Ambassadors, Cultural Tourism Patriotic Ambassadors, etc., are the focus of the cultural activities of the image ambassadors of world tourism cities, and they are the highlights of the activities. All the cultural and tourism ambassadors selected through the annual champion finals of the World Tourism City Image Ambassador, they will shoulder the important responsibility of the city cultural communication ambassador, convey peace and friendship, charity and friendship to the world, and jointly promote the world's goodwill and peace. On the stage of the World Tourism City Image Ambassador China Annual Champion Finals and the Global Finals, the Organizing Committee of the World Tourism City Image Ambassador China Annual Champion Finals will invite the world and Chinese fashion design masters to create the "World Tourism City Image Ambassador Chinese National Costume Fashion Ceremony", and strive to present a national fashion show of the World Tourism City Image Ambassador produced by Chinese designers and choreographers comparable to the "China Fashion Festival", and push the stage and performing arts production of the event to the world's top height.