In recent years, many fried chicken franchise brands have emerged on the market, often under the slogan of "zero cost", attracting entrepreneurs to join the franchise system.
This sounds quite attractive, because entrepreneurs do not have to bear the traditional franchise fees to enjoy the operation support policy, but is this franchise model really reliable?
Before answering this question, we first need to think about the question of how does the fried chicken brand maintain its operational support without franchise fees as a source of income?
You must know that a brand with market competitiveness often requires a lot of resources for brand promotion, new product development and employee training.
Then, there is only one answer, although the entrepreneur is exempted from joining fees, in fact, the brand may obtain benefits from other channels, such as supply chain, services, etc.
In addition, when choosing a fried chicken brand, entrepreneurs also need to carefully examine the brand's product taste, comprehensive strength, etc. Specifically, what are the issues that entrepreneurs need to pay attention to if they want to start a business steadily?
1. Legal qualifications
For entrepreneurs who are new to the catering industry, if they want to start a business smoothly, they need to pay attention to a very important prerequisite, that is, the entrepreneurial project is fully qualified and legal. For example, the fried chicken franchise brand must have a franchise qualification certificate approved by the Ministry of Commerce before the franchise can be opened to the outside world, otherwise the legitimate rights and interests of entrepreneurs cannot be guaranteed.
Second, the service is comprehensive
The comprehensiveness of the service is reflected in the professional teachers from the opening preparation to the trial operation, and even the follow-up services, especially in the location of the store, it is necessary to pay attention to the surrounding environment, traffic conditions, competitive product analysis, etc. In addition, "Fried Chicken Queen" will provide entrepreneurs with "whole store output" services, including: store site selection, decoration design, technical training, opening guidance, operation promotion, post-supervision, etc.
Third, the product is delicious
Product taste is the core of the operation of fried chicken restaurants, as we all know, the taste of fried chicken on the market is almost the same, but strong replicability does not mean that the taste is not important, because any big brand attaches great importance to the differentiation of product taste, and it is strictly forbidden to have cross-selling.
At the same time, the fried chicken franchise brand will also pay attention to cultivating taste advantages, and ensure the core competitive advantage of the fried chicken franchise in the market through regular research and development of new products.
In short, entrepreneurs who choose fried chicken to join the brand need to ensure that the brand headquarters can bring benefits, and only in this way can the business be better and better.