At the end of last year, ZEEKR's first pure electric B-class car, ZEEKR 007, was officially launched, with nine models and an official guide price of 209,900-299,900, positioning a pure electric medium-sized car. According to An Conghui, President of Geely Holding Group and CEO of ZEEKR Intelligent Technology, ZEEKR 007 has been pre-sold for 40 days, and its order volume has exceeded 50,000 units. It seems that the strength should not be underestimated! There are more new choices in the market, and this issue of [Shopping Guide] will take you to interpret: Is it a good choice?
ZEEKR 007 has a total of 9 models, in fact, if you divide it according to the battery capacity, it can probably be divided into two categories, the 75kWh version and the 100kWh version. Among them, the official price of the four 75kWh models is 209,900-259,900 yuan, and the official price of the five 100kWh models is 239,900-299,900 yuan. Except for the top-of-the-line model, the price difference between the two versions in terms of battery capacity is 30,000 yuan. There is not much difference in the configuration of the models corresponding to the same name. For the sake of comparison, this article will explain the five models with 100kWh. If the requirements for range are not high, you can consider the 75kWh version, and the corresponding price can be reduced by 30,000 yuan. Without further ado, just look at the car.
1. ZEEKR 007 - the design highlight of the new car
★ Minimalist luxury exterior with a significantly different appearance from the family's existing models
ZEEKR 007 was designed by the famous design master Stephen Sillaf, who has experience in the design of Audi and Bentley, so there is no need to worry about aesthetics. The 007 adopts the minimalist luxury design of Hidden Energy, the front face is closed, relatively simple, with a bulge design on the front hatch, the simultaneous introduction of a clam-style front hatch and a clam-style tailgate design, with a floating roof, which is also a very rare detail in the same class.
ZEEKR 007 adopts a frameless rearview mirror design, and the tail is slightly upturned ducktail, which enhances the sportiness of the vehicle to a certain extent, and the trunk opening is large, and the capacity is no problem. It is worth mentioning that compared with the existing models of the family, the appearance of the 007 has indeed changed a lot, but it also looks more in line with the mainstream aesthetics of the current pure electric market.
★ It is still a suspended large screen design, and the sense of science and technology is in place
ZEEKR 007 brings a simple visual experience, but unlike the exterior design, the overall design style of its interior is still a family design. The 15.05-inch hanging central control screen shows an excellent sense of technology, equipped with the Qualcomm Snapdragon 8295 chip, which can run up to 64 applications with the support of the built-in chip, plus immersive 3D interactive functions, providing more convenience for daily driving. In addition, in terms of configuration, ZEEKR 007 is equipped with AR-HUD head-up display function and is equipped with a self-developed audio system.
As a medium-sized tram, the body size of ZEEKR 007 is 4865*1900*1450 mm, and the wheelbase is 2928 mm, which is also remarkable in the same class of models.
★ The whole series of 800V high-voltage systems continues to provide excellent performance experience
ZEEKR 007 is equipped with a full-stack 800V high-voltage system, double wishbone front independent suspension and lidar as standard, continuing the excellent performance and high intelligent experience of the ZEEKR brand, while the overall product strength has been greatly upgraded. In terms of power, ZEEKR 007 has a rear-wheel drive version and a four-wheel drive version of the model, among them, the two-wheel drive version has a comprehensive maximum power of 310 kilowatts and a maximum torque of 440 Nm, and the four-wheel drive version has a comprehensive maximum power of 475 kilowatts and a maximum torque of 710 Nm, and the official fastest acceleration time of 0-100 km/h is 2.84 seconds. The maximum range in CLTC mode is 870 km, which is undoubtedly an advantage for long-distance driving users, let alone daily urban commuting, even if a certain range discount is taken into account.
It is worth mentioning that the whole system of ZEEKR 007 supports 800V high-voltage system, with the official supercharging pile of ZEEKR, the battery life can be up to 610 kilometers in 15 minutes, if this performance is followed, it will greatly alleviate range anxiety, especially anxiety during long-distance driving.
2. ZEEKR 007 - configuration comparison
Next, we will introduce the five 100kWh models and related configurations of ZEEKR 007 in detail according to the data on the official website, and interpret ZEEKR 007 for you from multiple angles. The five models are 100 kWh for the rear-wheel drive version, 100 kWh for the rear-wheel drive intelligent driving version, 100 kWh for the four-wheel drive version, 100 kWh for the four-wheel drive intelligent driving version, and 100 kWh for the four-wheel drive performance version.
Comparison of the price configuration of different models of ZEEKR 007
The 100kWh five models in ZEEKR 007 are jointly equipped with: multi-functional mobile phone App remote control function, Qualcomm Snapdragon 8295 on-board intelligent chip, ZEEKR OS on-board intelligent system, four-wheel drive domain voice wake-up recognition, 15.05-inch central control screen + 2.5K screen resolution, etc., intelligent attributes. In terms of safety, ZEEKR 007 is equipped with comprehensive active safety systems such as: lane departure warning system, active braking/main, safety system, fatigue driving prompt, DOW door opening warning, forward collision warning, rear collision warning, sentry mode/dry eye, low-speed driving warning, built-in dash cam, roadside assistance call, etc. In addition, the car also has a variety of passive safety system functions, which is full of security.
Specifically, the official guide price of the 100kWh rear-wheel drive version of ZEEKR 007 is 239,900 yuan, and the official guide price of the 100kWh rear-drive intelligent driving version of ZEEKR 007 is 259,900 yuan, a difference of 20,000 yuan, and the differences are mainly as follows: the latter car contains a camera, a lidar, steering wheel hands-off detection, facial recognition system, steering wheel electric adjustment, steering wheel memory and heating function, AR-HUD augmented reality head-up display, seat rest adjustment function, front seat heating and massage function, electric adjustment of the second-row seats, 21 speakers, and an in-car fragrance device, there is no difference in power. The extra 20,000 yuan is a more intelligent and comfortable experience, and the rear-drive intelligent driving version is still very recommended when the budget is sufficient.
The official guide price of the 100kWh four-wheel drive version of ZEEKR 007 is also 259,900 yuan, compared with the rear-drive intelligent driving version of the same price, the difference is focused on the power, the power is increased to 475 kilowatts, the maximum torque is increased to 710 Nm, and the rear rear drive is upgraded to dual-motor four-wheel drive. The configuration is the same as that of the rear-wheel drive version. On the other hand, in addition to all-wheel drive, soft and hard suspension adjustments have been added. However, the price is the same, there are additions and reductions, lidar and steering wheel hands-off detection are canceled on the four-wheel drive version, and the range is reduced from 870 kilometers to 770 kilometers, although it is reduced, but it is enough. Overall, if you pursue performance and sportiness, choose the four-wheel drive version; If you are looking for comfort, the rear-wheel drive intelligent driving version at the same price is more suitable for you. Add another 30,000 yuan, you can win the ZEEKR 007 four-wheel drive intelligent driving version, it is a combination of the four-wheel drive version and the rear-drive intelligent driving version, both the rear-drive intelligent driving version of the highly intelligent and comfortable experience, and the four-wheel drive version of the power upgrade, upgrade experience, both.
Add another 10,000 yuan, you can buy the top configuration: ZEEKR 007 four-wheel drive performance version 100kWh, the official guide price is 299,900 yuan. The official 0-100Km/h acceleration time is only 2.84s, and the wheel size is upgraded to 20 inches, which is recommended for friends who have the ultimate pursuit of driving control.
On the whole, although the entry version is enough, I personally still think: if you have requirements for intelligent comfort, choose the rear-drive intelligent driving version, which is comfortable and battery life, with a price of 259,900 yuan, and the configuration is full. If you have a high demand for power, choose the four-wheel drive version, and if you want to have both, choose the four-wheel drive intelligent driving version.
3. Competitive product analysis - ZEEKR 007 competitiveness analysis
There are too many sedan competitors in this market. However, we are still anchoring the core, and today we will compare it with Model 3 to see if 007 can overturn this market. We chose the ZEEKR 007 rear-wheel drive intelligent driving version 100kWh with an official guide price of 259,900 yuan and the Model 3 2023 refreshed rear-wheel drive with an official guide price of 245,900 yuan for comparative analysis. Comparison of different models: ZEEKR 007 rear-wheel drive intelligent driving version 100kWh VS Model 3 2023 refreshed rear-wheel drive
Comparison of power and pure electric range:
ZEEKR 007 rear-wheel drive intelligent driving version 100kWh: the maximum power of the system is 310 kilowatts, the maximum torque is 440 Nm, and it is equipped with a permanent magnet synchronous motor, with a pure electric range of 870km and an acceleration of 0-100km/h in 5.4 seconds. Model 3 2023 refreshed rear-wheel drive: pure electric power system, the maximum system power is 194 kW, the maximum torque is 340 Nm, the pure electric range is 606 km, and the acceleration from 0 to 100 km/h is 6.1 seconds. Whether it is power or battery life, compared with Model 3, ZEEKR 007 has obvious advantages. Spatial comparison:
ZEEKR 007 rear-wheel drive intelligent driving version 100kWh: the dimensions of the vehicle length, width and height are: 4865mm, 1900mm, 1450mm, wheelbase is 2928mm.
Model 3 2023 refreshed rear-wheel drive: The dimensions of the vehicle are 4720mm, 1850mm, and 1442mm, respectively, and the wheelbase is 2875mm. In terms of space, the body size of the 007 is one circle larger than that of the Model 3, and the wheelbase is also about 5 cm longer.
Comparison of configurations:
ZEEKR 007 rear-wheel drive intelligent driving version 100kWh exclusive configuration: DOW door opening warning, rear collision warning, rear collision warning, multi-driving mode selection, roadside assistance call, steep hill descent, road traffic sign recognition, automatic parking in place, remote control parking automatic lane change assist, automatic ramp out (in), active air intake grille, external discharge, matrix headlights, AR head-up display, 19-inch wheels, second-row backrest adjustment, front seat massage, etc.
Model 3 2023 refreshed rear-wheel drive exclusive features: front middle airbags, front and rear soundproof glass.
If space and power are parameters, in addition to the parameters, it is also necessary to actually experience the car to be superior. However, the configuration is all real thing. In contrast, the 007 configuration wins. On the whole, compared with Model 3, the 100kWh configuration of the ZEEKR 007 rear-wheel drive intelligent driving version is very rich, with a higher safety factor and more comprehensive intelligence. As a new player, ZEEKR 007 is bound to become the new volume king with rich configurations, not only the appearance is online, the interior is also quite textured, and the whole system adopts 800V high-voltage fast charging platform, at a similar price, I personally think that the cost performance of the ZEEKR 007 rear-drive intelligent driving version 100kWh is much higher.
4. Purchase suggestions - summary of recommended models
Finally, I will briefly summarize for you: for ZEEKR 007, the entry version is enough, but the rear-drive intelligent driving version is still recommended. Of course, since the 100kWh version introduced in this article is not so high, if the range requirements are not so high, the budget is minus 30,000, and the corresponding 75kWh version is also a good choice. Compared to the competing Model 3, I don't think I need to say more, I understand everything. Do you think the launch of 007 can overturn the pure electric car market? See you in the message area.
The author of this article is Yang Fan of the Kicking Car Gang