Recently, the topic of "involution bottom line" has been quite controversial, and some car company bigwigs have criticized it: some car companies cut corners in places that consumers can't see in order to roll up prices......
Although the remarks did not name names, they exposed the fatal concerns of the automotive industry. For us ordinary consumers, how to choose a reliable new energy vehicle in such a chaotic situation? I believe this is a major problem that lingers in the hearts of many people.
At this time, a witty person should think of avoiding stepping on the pit by looking for a third-party authoritative report, after all, the survey sample comes from the real feedback of the car owner, and the advantages and disadvantages are exposed.
Among the many third-party organizations, J.D. Power is one of the oldest and most established institutions.
The Oscars of the automotive world
J.D. Power itself was born in the United States, the world's most mature automobile consumer market, and has been established for 56 years, and will conduct annual surveys based on the real car usage of tens of thousands of car owners, and regularly form reliability and quality reports for potential consumers' reference, so it is known for its independence and objectivity.
In the United States, J.D. Power can be described as a must-read car buying guide for consumers before buying a car, and its gold content is comparable to the "Michelin" and "Oscar" of the automobile industry, which is very influential.
Since about 2000, J.D. Power has entered the Chinese market in a big way, and has also carried out consumer-based automotive industry surveys, and the annual vehicle reliability research has provided a reference for countless domestic consumers to buy a car.
With the large-scale penetration of new energy in China's auto market, J.D. Power has also released a number of relevant authoritative research reports in recent years, such as the recently released "2024 China New Energy Product Attractiveness Index Research", revealing the comprehensive strength of hot-selling new energy vehicles in the market.
Based on feedback from 9,937 car owners who purchased between June 2023 and January 2024, the study covers 105 models from 48 brands, of which 74 models have a full sample.
The J.D. Power study focuses on all aspects of ownership, driving, and energy supplementation of these new vehicles, and it involves 11 vehicle performance categories – exterior styling, setup and start, getting on and off, interior fit, vehicle performance, driving experience, safety of mind, in-vehicle infotainment system, ride comfort, fuel economy and range, and charging experience.
It can be said that this is a systematic, comprehensive and authoritative third-party consumer research report, which truly feeds back the comprehensive satisfaction index of each car. Therefore, it is not an exaggeration to call all the cars on the list "carefully selected good cars" for nearly 10,000 consumers.
Which new energy vehicles are shortlisted?
From the list, it is not difficult to find that in addition to Tesla and Volkswagen's models, almost all of the shortlisted models are Chinese brands. This is also very much in line with the current market of new energy vehicles, after all, the current new energy penetration rate of Chinese brands has exceeded 7%.
For example, on the mainstream plug-in hybrid sedan track, the dark blue SL03 ( Parameter | Inquiry | Picture ) (Range Extender) passed the strict selection criteria, with a charm index of 796 points, and BYD Han DM-i both dominated the list.
In 2023, Deep Blue SL03 has already won the first place in the mainstream plug-in hybrid sedan market, and this year it will continue to maintain the level of "Xueba" and play steadily.
As mentioned above, the "China New Energy Product Charm Index Research" contains 11 subdivision levels of assessment standards such as appearance, interior, performance, driving, and safety, and it is needless to say how strong the comprehensive strength of Deep Blue SL03 is.
How hardcore is Navy SL03?
Of course, it's hard to get a complete picture of a car with a third-party report alone, and only actual experience can get a glimpse of what it's all about.
If in real life, when you encounter a dark blue SL03, it will be easy to identify it at first sight, because it is unconventional enough, the shape is angular and angular, and it is also equipped with frameless doors, hatchback tailgate, split headlights and other fashionable elements, and it has a strong sporty flavor.
Even from the side, the sporty taste of the dark blue SL03 has increased unabated, the body proportion is very coordinated, and the 1890mm ultra-wide body surpasses the mainstream C-class car, with a height-to-width ratio of 0.78, which is more low-lying and sporty.
The interior design is also unambiguous, with extensive use of suede material, laser engraving and laser perforation to add texture to the door panels, instrument panel panels, and seats.
Specific to the configuration, dark blue SL03 can be said to be a representative of the benchmark level, the front seat comes with backrest ventilation and heating, the main driver has its own 12 major direction adjustment (including 4-way lumbar support adjustment), co-driver 4-way adjustment, and also adds a new rear air conditioning adjustment, which can adjust the opening and closing of air conditioning, air volume and temperature.
In addition, 14 high-quality brand speakers, 64-color ambient lighting, 14.6-inch central control screen, wireless fast charging and other mainstream configurations are also indispensable.
Since the central control screen is mentioned, I have to mention its intelligent configuration by the way. Deep blueSL03Equipped with Qualcomm 8155 chip, the car machine responds smoothly and silky, even if it is inconvenient to touch the screen with fingers, users can also use"Hello dark blue" voice assistant, to voice control different functions, to achieve the full scene of the screen visible and spoken.
When you are in different scenes, you can also use the "full cockpit intelligent scene mode" to start a variety of modes such as in-car care, privacy, constant temperature cockpit, camping, nap, music and light show, etc., for example, when you turn on the nap mode, the dark blue SL03 will play soothing music, adjust the seat, and propose an alarm clock to wake up the service, providing a short-term rest of the car environment...... It's simply a boon for the lazy.
In terms of intelligent driving, Deep Blue SL03 is equipped with L2 level assisted driving, which can provide integrated adaptive cruise IACC, parallel assist, automatic emergency braking, 540° panoramic image and other functions, regardless of novices and veterans, can easily get on the road.
As a natural rear-drive gene product, Deep Blue SL03 also comes with the excellent quality of "easy to drive", which belongs to a happy car for young people.
Among them, the extended range version adopts the Force superset electric drive, with a maximum power of up to 175kw, an electric drive assembly efficiency of 95%, a maximum generator efficiency of 96%, and a 1L oil power generation of about 3.3 kWh under CLTC working conditions.
The dark blue SL03 can be oiled and electric, and it can bring the thrill of a pure electric car under pure electric drive, with linear and smooth acceleration, with a 0-100km/h acceleration time of 7.2 seconds, while the pure electric version reduces this number to 6.2 seconds.
Thanks to the front and rear gold axle-to-load ratio, as well as the rear H-arm multi-link independent suspension, the tuning is accurate, the dark blue SL03 is comfortable and stable when driving, and the driving control is very in line with the taste of young people.
Deep Blue SL03 can be regarded as a talented player with clear positioning, good-looking, easy to open, and has everything in intelligent configurations. Don't forget, it's still a mid-size car with a wheelbase of 2.9 meters, and the price starts at 139,900, which is still quite powerful.
Write at the end
In the new energy market with a wide variety of products and serious homogenization, it is not easy to choose a reliable and balanced new energy vehicle. Just like in the mainstream plug-in hybrid car market, there are more and more products, just like vendors shouting on the street, which makes people have difficulty in choosing.
At this point, the market needs a rational and objective voice to tell you how to choose, as J.D. An authoritative consumer report like Power can start from the actual car experience of nearly 10,000 consumers and give you a reference.
Judging from the various product capabilities of the navy SL03 mentioned earlier, it happens to be in J.D. The Power's exterior styling, setup and starting, interior fit, vehicle performance, driving experience, sense of safety, in-vehicle infotainment system, driving comfort, fuel economy and range, and charging experience all match the high scores.
Therefore, the product strength of dark blue SL03 is still very strong, easy to open, good-looking, and the intelligent configuration is also very comprehensive, it is no wonder that dark blue SL03 has achieved cumulative sales of more than 100,000 units in just 14 months.