Astound! 200 million huge funds smashed out of the "box office landmine"? The shocking secret behind the street fighting of "Customs Front"! It is said that there is a recent movie "Customs Front", which is in an uproar, claiming to invest 200 million, but the box office is miserable. This can't help but remind people of the old saying: Money is not pressing, but it can't stand being built like this!
Let's give you the last data first: As of press time, the total box office of "Customs Front" in the mainland can only exceed 61 million. What is the concept? With an investment of 200 million, there is no hope of recovering the cost! This can't help but make people want to ask: what went wrong? Is it really because without Kung Fu Emperor Donnie Yen, Nicholas Tse can't carry the beam alone?
The plot routine is old, and the audience calls it "aesthetic fatigue"
First of all, let's talk about the plot of this movie. Customs anti-smuggling, undercover ghosts, and the duel between good and evil, have we seen these elements 800 times in "Wushuang" and "Sweeping Drugs"? Today's audience is all sharp-eyed, how can this old routine be attractive? Some netizens complained: "It feels like watching a remake of "Crazy Boy", but I replaced Crazy Boy with customs." Naturally, there is nothing to say about their acting skills and fame. However, in this era where traffic is king, is acting and fame really enough? According to data, the average box office of the movies starring Nicholas Tse in the past five years is less than 300 million. In contrast, some popular students can break 1 billion casually. This can't help but make people sigh: the former king of heaven is now unable to stop the box office winter!
The publicity strategy was wrong, and the golden opportunity was missed
When it comes to publicity, the team of this movie is really a bit "Buddhist". You said that you invested 200 million, but the publicity was like a small-budget movie. can't even stir up a decent topic, and I can't even see a shadow on the hot search list. Today's audience is shrewd, and if there are not enough gimmicks, who will obediently pay for the cinema? An industry insider broke the news: "The publicity budget of "Customs Front" is less than 10% of the total investment, which is rare in large-scale productions. ＂
The schedule is not chosen carefully, and it is difficult to break through with strong enemies
Let's take a look at the time period when "Customs Front" was released. Hey, isn't this hitting the muzzle of the gun yourself? "There is a Commissary in the Clouds" and "Mind Agent Team 2" released at the same time, which one is not the main one with its own traffic? In this fierce competitive environment, it is as difficult as climbing to the sky if "Customs Front" wants to stand out! A box office analyst pointed out: "The scheduling rate of "Customs Front" has dropped rapidly from 25% on the first day to 19%, which shows that the theater chain has little confidence in it." ＂
Hong Kong films are in decline, and it is difficult to reproduce the glory of the past
In the final analysis, the failure of "Customs Front" also reflects the embarrassing situation of Hong Kong films in the mainland market. Remember the golden age when Hong Kong cinema swept across Asia? But now? The mainland film market is booming, and the tastes of audiences are constantly changing. It would not be surprising if Hong Kong films still stick to the old routine and do not keep pace with the times, and will be abandoned by the market. A senior film critic sighed: "The current Hong Kong films seem to be stuck 20 years ago, and they are seriously out of touch with the expectations of the current audience." ＂
Well, that's all for today's entertainment revelations! What do you think of the box office hit the street of "Customs Front"? Do you think there is still hope for Hong Kong films? Welcome to leave a message in the comment area to discuss! See you next time, remember to like and collect!