Gu Chunhua, Liu Huijuan, Pang Yuan

General Secretary Xi Jinping pointed out: "In the new era and new journey, the world is undergoing major changes unseen in a century, the great rejuvenation of the Chinese nation has entered a critical period, strategic opportunities and risks and challenges coexist, and propaganda, ideological and cultural work is facing new situations and new tasks, and there must be a new atmosphere and new actions." "Publishing work is an important part of the party's propaganda, ideological, and cultural work. Since the 18th National Congress of the Communist Party of China, from sending a letter to congratulate the 80th anniversary of the publication of "Cihai" and the first page of "Cihai", to sending a letter to congratulate the 60th anniversary of the founding of "Qiushi" and "Red Flag" magazine; From presiding over the fifth meeting of the Central Committee for Comprehensively Deepening Reform, deliberating and adopting opinions on cultivating world-class scientific and technological journals, to inspecting and investigating the Reader Publishing Group; From the reply to the old comrades of the People's Education Publishing House to the reply to all the editorial staff of the editorial department of "Literature, History and Philosophy"; From sending a letter to congratulate the 100th anniversary of the founding of the People's Publishing House, to sending a letter to congratulate the first National Reading Conference...... General Secretary Xi Jinping has made a series of important expositions and important instructions on the publication work, which not only have the overall layout and comprehensive planning of the overall consideration and requirements, but also the reminders and supervision of the focus and key points, providing a powerful ideological weapon and scientific action guide for the publication of the new era and new journey.

Shanghai is the birthplace of China's modern journalism and publishing industry, and has the historical status of "China's publishing town". At the same time, the revolutionary progress of information technology has also provided unprecedented opportunities for Shanghai's publishing industry to improve its publishing level. Shanghai has a unique cultural resource base and excellent technical conditions in promoting the development of cultural undertakings and helping the development of cultural industries. As a national cultural construction highland and an important window to display Chinese culture, Shanghai is currently taking the creation of a Shanghai model of cultural self-confidence and self-improvement and the construction of a best practice place for Xi Jinping's cultural thought as its new cultural mission. The Action Plan for Building a Best Practice Place for Xi Jinping's Cultural Thought in Shanghai includes the implementation of 30 key projects, including the "Scholarly Shanghai" construction project, the cultivation project of new cultural formats and new consumption, and the cultural digital transformation project.

"But the ancestors of Yin have books and canons." Publications are a cultural bridge between the past and the future, tradition and innovation, which can not only convey profound cultural heritage and historical information, but also reflect the current social reality and the spiritual needs of the people. We should give full play to the unique role of publications, consciously put the publishing work in the "two overall situations" to understand and promote, create more classics and masterpieces, and provide strong support for Shanghai's cultural innovation and development with richer and better publishing products and cultural services, and empower the construction of a good cultural and social environment.

Work deepening content innovation

The best inheritance of history is to create a new history. Publications should innovate and develop, which is an inevitable requirement to adapt to the changes of the times, meet the needs of readers, and promote the prosperity and development of cultural undertakings and cultural industries. In the process of cultural inheritance, we need to carry out creative transformation and innovative development of excellent traditional culture, let the classics speak, let history speak, let culture speak, and promote traditional culture and historical memory to "live". Content innovation is the core of publication innovation and development. First of all, the innovation of publication content must be based on the premise of adhering to the correct political position, adhering to the party's overall leadership over the publication work, and ensuring the correct direction of the publication content; It is necessary to carry forward the main theme, actively propagate the party's line, principles, and policies, and consolidate the guiding position of Marxism in the ideological field; It is necessary to closely integrate the overall situation of the work of the party and the state, respond to the needs of the times, and focus on the hot and difficult issues that the people are concerned about. The content innovation of publications should closely focus on the strategic goal of the great rejuvenation of the Chinese nation, lead the trend of social thought, and promote social progress by disseminating positive energy and promoting the national spirit. Secondly, with the advent of the information age of the knowledge explosion, readers' demand for the content of publications is becoming more and more diversified and personalized, and publications must keep up with the trend of the times, constantly explore new topics and new views, pay attention to the depth and breadth of content, and provide readers with valuable and in-depth information, so that they can get inspiration and harvest in reading.

Work making good use of digital technology

As an important part of the cultural industry, the publishing industry is of great significance to build a new quality productivity of the publishing industry based on digital publishing, which is of great significance for promoting the high-quality development of the publishing industry and promoting the construction of a cultural power. The press and publishing industry in mainland China needs to undertake the cultural mission of promoting the integration and innovation of science and technology and culture in a digital and intelligent environment. With the development of digital technology, new means of communication are constantly updated. The introduction of advanced technologies has now become the consensus of the publishing industry, and technologies such as 5G, big data, artificial intelligence, and blockchain have been applied to all aspects of production and distribution, becoming a new infrastructure for intelligent publishing. At present, digital intelligence technology fully empowers all aspects of publishing activities, and the means of production are digital and intelligent. The publishing industry needs to adapt to the trend of the times, and the excellent publications that have been published also need to be empowered by digital technology to make them better disseminated, preserved and interacted with, so as to further broaden their influence and value, and let them glow with new vitality and vitality. We can make full use of new artificial intelligence technologies such as AIGC to explore new scenarios of publishing, develop new models, inject new kinetic energy, vigorously promote the development of intelligent publishing, and do a good job in the big article of "artificial intelligence + publishing".

Work inheriting and promoting red culture

Red culture is the core element of advanced socialist culture and the source of our cultural self-confidence. Shanghai, a city with a glorious revolutionary tradition, as the birthplace of the party, the starting point of the original aspiration and the birthplace of the great founding spirit of the party, contains rich red cultural resources. China's earliest museum was born in Shanghai, with 164 museums and more than 200,000 cultural relics collections, spreading Chinese civilization and Shanghai culture. There are 612 red resources in Shanghai, including old sites, ruins and commemorative facilities. These resources not only bear witness to the glorious history of the Communist Party of China from its birth to its growth, but also contain the lofty ideals and firm beliefs of countless revolutionary martyrs. Before the founding of the People's Republic of China, a number of publications with advanced cultural genes, such as "New Youth", "Weekly Review" and "Xiangjiang Review", broke through the shackles of history and gave birth to the Communist Party of China under ideological enlightenment. Publications such as "China Youth", "Labor Weekly" and "Workers' Weekly" have carried out ideological enlightenment for different groups of readers, and expanded the dissemination and influence of socialist ideas. In different historical periods, publications have different tasks and missions. Publications have unique advantages in inheriting and promoting Shanghai's red culture. By digging deep and sorting out these red resources, the publication can vividly show the magnificent history of Shanghai's revolution, inherit the red gene, and carry forward the revolutionary spirit.

Throughout history, from the earliest cliff carvings and knotted rope records, to the later bamboo slips and woodcuts, and paper books, Chinese civilization has been formed and continued to develop for thousands of years without interruption. And every cultural prosperity and prosperity is closely linked to the innovation and development of publications. Every innovation of the publication is like a catalyst for the prosperity of culture, promoting the vigorous development of culture, and at the same time, it continues to absorb nutrients in the process to achieve its own progress and sublimation. Under the bearing of the publications, the excellent traditional Chinese culture and national ideology and culture have been rejuvenated, and they are constantly moving forward with the tide of the times. With the continuous advancement of publishing technology, these cultural treasures have been able to maintain their unique charm and value over time. In the publishing environment of Chinese-style modernization, they blend and collide with the ideology and culture of the new era, inspiring unprecedented sparks of innovation, injecting new momentum into the prosperity and development of culture, and providing spiritual power and material support for Shanghai to build a best practice place for Xi Jinping's cultural thought.

Text: Gu Chunhua, Liu Huijuan, Pang Yuan (Authors' affiliations are: Shanghai Electric Power University, Shanghai Publishing and Printing College. This article is the result of the special project of "Building a Best Practice Place for Xi Jinping Cultural Thought" in Shanghai Philosophy and Social Science Planning)

Editor: Yu Ying