Women's clothing sizes are getting smaller and smaller? Celebrities drive the atmosphere of "white, young and thin", and capitalists control the public's aesthetics! Many girls feel that many brands of women's clothing nowadays have almost no clothes that can be worn above 50kg, and more and more women's clothing brands are getting smaller and smaller, which has caused body anxiety, who is selling girls' body anxiety? Why has women's clothing become like children's clothing, now women's clothing is marked with a full range of sizes, XS to XXL several sizes, but the difference between all sizes is very small, it used to be 90 kg to 160 kg, and now it is 80 kg to 110 kg.
At present, there are many new styles of women's clothing, the design is short, not suitable for fat girls to wear, all kinds of short tops, no slim function, small size women's short tops and small suspenders, the same is true for online shopping, the same style of clothes is smaller than before, the size is also smaller, now the plus-size women's clothing has 140 pounds of weight of guests, plus-size women's clothing because of the large size, and modify the figure, has been welcomed by many girls, before the customers of the plus-size women's clothing brand, basically more than 180 pounds, at least 160 pounds, Nowadays, plus-size women's clothing has female guests with ordinary figures.
Women's clothing sizes are getting smaller and smaller? Celebrities drive the atmosphere of "white, young and thin", and capitalists control the public's aesthetics. Not because the women are collectively thin, the average height of young and middle-aged girls in China is about 1.6 meters, the average weight is 59kg, girls below 100 pounds are definitely a minority, and now many girls dress 80 pounds is M size, 110 pounds is XL size, obviously smaller than the standard size, the previous XL size can be worn to 130 pounds, the size is smaller, the capital can use less materials to save production costs, and more importantly, reduce inventory.
Some women's clothing target consumer groups, the main positioning is thin girls, but also establish brand uniqueness, promote that only thin girls can wear, average size or small size clothing, can reduce inventory risk, the original La Chapelle is mainly because of inventory turnover failure, only to withdraw from the market, and small size women's clothing to girls brought body anxiety, the business is to save the cost of clothing and inventory, promote the style of "thin beauty", some girls are no longer willing to go offline to buy clothes, directly use the way of online shopping.
Now there are some slightly chubby girls, the wardrobe is all changed to loose models, and they will also look at neutral men's clothing, social evaluation has a certain impact on individuals, the aesthetics of the body are easy to form anxiety, long-term excessive attention to the figure, easy to cause mental illness, the fashion circle and the entertainment industry have been promoting "thin" as beauty, forming an obvious demonstration effect, the current public pursuit of a good body, in fact, is not a healthy type, from 2022 after the "BM" wind fire, causing consumers to wear small-sized clothes for pride, daily self-dieting.
Clothing models because of the requirements of the work, need to be able to put on the minimum size of the brand, is currently a high incidence of anorexia nervosa, and female stars are also blind obedience, in order to lose weight on camera, there is no healthy lifestyle, there is no good eating habits, the trend of quitting sugar and carbs is prevalent, and if ordinary people follow the trend, daily life and work will definitely be affected, everyone must face anxiety correctly, don't pay too much attention to other people's aesthetic evaluation, and can't just live in the eyes of others, girls must be brave to live out of themselves.